2013
Autores
Ferreira J.J.P.; Mention A.L.; Torkkeli M.;
Publicação
Journal of Innovation Management
Abstract
2014
Autores
Nicola S.; Ferreira E.P.; Ferreira J.J.P.;
Publicação
Journal of Innovation Management
Abstract
The research presented in this paper proposes a novel quantitative model for decomposing and assessing the Value for the Customer. The proposed approach builds on the different dimensions of the Value Network analysis proposed by Verna Allee having as background the concept of Value for the Customer proposed by Woodall. In this context, the Value for the Customer is modelled as a relationship established between the exchanged deliverables and a combination of tangible and intangible assets projected into their endogenous or exogenous dimensions. The Value Network Analysis of the deliverables exchange enables an in-depth understanding of this frontier and the implicit modelling of co-creation scenarios. The proposed Conceptual Model for Decomposing Value for the Customer combines several concepts: from the marketing area we have the concept of Value for the Customer; from the area of intellectual capital the concept of Value Network Analysis; from the collaborative networks area we have the perspective of the enterprise life cycle and the endogenous and exogenous perspectives; at last, the proposed model is supported by a mathematical formal description that stems from the area of Multi-Criteria Decision Making. The whole concept is illustrated in the context of a case study of an enterprise in the footwear industry (Pontechem). The merits of this approach seem evident from the contact with Pontechem as it provides a structured approach for the enterprises to assess the adequacy of their value proposition to the client/customer needs and how these relate to their endogenous and/or exogenous tangible or intangible assets. The proposed model, as a tool, may therefore be a useful instrument in supporting the commercialisation of new products and/or services.
2014
Autores
Barradas L.s.C.S.; Rodrigues E.M.; Ferreira J.J.P.;
Publicação
Atas da Conferencia da Associacao Portuguesa de Sistemas de Informacao
Abstract
Product differentiation and the ability to compete in today’s demanding markets are biggest drivers of innovation. Innovation can be seen as new knowledge incorporated into products and services and in the process of new knowledge creation, organizations may not be autonomous. To overcome this issue, organizations opened their innovation processes aiming to acquire external knowledge by collaborating with several socio-economic agents (clients, partners, suppliers, universities, etc.). Several strategies and Web 2.0 based software tools were developed or adopted, aiming to include these agents in the initial stage of the innovation process. However, these tools may not be very effective in knowledge systematization – a mandatory requirement to facilitate knowledge transfer and internalization. This paper presents a method for the systematization of knowledge co-created in the process of new concepts development, in the context of user innovation. The method builds on extended conceptual maps collaboratively created and structured following the standard XTM.
2015
Autores
Nicola, S; Ferreira, EP; Ferreira, JJP;
Publicação
INTERNATIONAL JOURNAL FOR QUALITY RESEARCH
Abstract
In this paper we describe de application of a modeling framework, the so-called Conceptual Model Decomposing Value for the Customer (CMDVC), in a Footwear Industry case study, to ascertain the usefulness of this approach. The value networks were used to identify the participants, both tangible and intangible deliverables/endogenous and exogenous assets, and the analysis of their interactions as the indication for an adequate value proposition. The quantitative model of benefits and sacrifices, using the Fuzzy AHP method, enables the discussion of how the CMDVC can be applied and used in the enterprise environment and provided new relevant relations between perceived benefits (PBs).
2017
Autores
Pereira, AR; Pinto Ferreira, JJ; Lopes, A;
Publicação
Journal of Innovation Management
Abstract
The beginning of the innovation process also known as Front End of Innovation (FEI) is an important contributor to the successful development of new products and the business success. The present study aims at giving an overview of how the FEI concept has been handled over the years, by identifying the focus of the research conducted in this domain knowledge. To this end, this study unfolds an encompassing perspective by developing an analysis of existing publications against two FEI Reference Models. This analysis comprised of the compilation, selection, and review of the content of 169 publications concerning the Front End of Innovation. The period of analysis covered all years until 2015. Evidence shows that this topic has received greater attention in the recent years both regarding depth and the number of publications. However, there are still pending gaps in the literature that are highlighted in this paper. The topics addressing organisational issues were the ones that received more attention.
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