Abstract
The systematic innovation has been considered one of the most important practices in the business environment, increasingly uncertain and changeable. Understanding how changes they are occurring in society motivated by advances in information technology have impacted the innovation process, through the lens of startups. it is essential for the economic growth of a country, since most new products come these processes. The aim of this study is to develop a new model of development products in startups and small organizations seeking to develop physical products from innovations based on creativity.

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