Abstract

Abstract
This article proposes the use of social representation theory to validate the structural model of structural equation modeling, thereby enhancing the understanding of the research object. To achieve this, it was employed action research to construct, implement, and confirm the practical feasibility of the metho-dological procedures described herein. This was accomplished through their practical application in a case analysis. It was possible to validate the structural model used in structural equation modeling by applying the proposed methodological procedures to a case involving the governance system construct. This validation opens the possibility for future research to use these procedures in conjunction to validate theoretical models and the causal relationships between their constructs. Therefore, the primary theoretical contribution of this paper is the proposition of a research methodology that combines social representation theory with structural equation modeling to validate the structural model. This approach reduces the risk of using the statistical method to confirm or refute a theoretical model whose causal relationships may not represent a reality supported by practice.

Abstract
PurposeNon-profit organizations (NPO) contribute significantly to the welfare of citizens and communities. Engagement in volunteering is crucial for sustaining volunteer motivation and for the effective and efficient functioning of NPO, with significant implications for society at large. Yet, literature on volunteer engagement (VE) is limited to date. Grounded on service-dominant logic, self-congruity theory and self-determination theory, this study aims to understand what motivates VE and how it may evolve into a co-creation process valuable to NPO and its stakeholders.Design/methodology/approachBased on survey data collected from 450 volunteers, working with a diverse set of NPO, a comprehensive model of drivers and outcomes of VE was empirically tested using PLS-SEM, considering the mediating role of volunteers' congruence with the core values of the NPO.FindingsThe impact of volunteers' perceived autonomy, competence and relatedness on VE and its subsequent role in volunteers' loyalty and extra-role engagement behaviors (i.e. co-development, influencing and mobilizing behaviors) were validated. Moreover, the study validates value congruence as an internalizing mediating mechanism in the engagement process, a role that has been implied but not empirically tested.Originality/valueThe study contributes to the engagement and volunteering literature, which despite an unprecedented parallel have developed almost independently, with limited reference to one another. As the nomological network of VE is still underexplored, the study extends the engagement literature to the volunteering sector, validating the key (but underexplored) role of self-determination needs and value congruence in driving VE and value co-creation behaviors. The study further adds to engagement research while addressing other actors' engagement beyond the customer-brand dyad. While adopting a seldom explored marketing perspective of VE, this study provides NPO valuable insights on how to manage and engage volunteers.

Abstract
(1) Background: In this study on Robotic Process Automation (RPA), the feasibility of sustainable RPA implementation was investigated, considering user requirements in the context of this technology’s stakeholders, with a strong emphasis on sustainability. (2) Methods: A multi-objective mathematical model was developed and the Weighted Sum and Tchebycheff methods were used to evaluate the efficiency of the implementation. An enterprise case study was utilized for data collection, employing investigation hypotheses, questionnaires, and brainstorming sessions with company stakeholders. (3) Results: The results underscore the significance of user requirements within the RPA landscape and demonstrate that integrating these requirements into the multi-objective model enhances the implementation assessment. Practical guidelines for RPA planning and management with a sustainability focus are provided. The analysis reveals a solution that reduces initial costs by 21.10% and allows for an efficient and equitable allocation of available resources. (4) Conclusion: This study advances our understanding of the interplay between user requirements and RPA feasibility, offering viable guidelines for the sustainable implementation of this technology.

Abstract
Boarding time constitutes a critical element of turnaround time, which is used to measure the efficiency of airline operations. Therefore, to reduce boarding time, it is imperative to reconsider traditional passenger boarding strategies to make them more efficient. In this sense, this study seeks to analyze the impact of different strategies on boarding times using discrete event simulation on an Airbus 320. Seven boarding strategies have been identified and considered in our study, as follows: random, back-to-front, outside-in, reverse pyramid, blocks, Steffen, and modified optimal. The impact of carrying hand luggage and the presence of priority passengers has been considered, as well as the impact of having a continuous arrival of passengers during the boarding process versus having all passengers available at boarding time. In general, simulation results have pointed out that the outside-in and reverse pyramid strategies are the most effective, improving boarding time by up to 15%, when compared to the random strategy. Moreover, the back-to-front strategy, which is generally implemented by airline companies, has been shown to be the most inefficient strategy. Efficient boarding strategies are expected to contribute to the sustainability of air travel by minimizing the turnaround time, improving operational efficiency, and reducing emissions.

Abstract
To ensure the safety of passengers concerning virus propagation, such as COVID-19, and keep the turnaround time at low levels, airlines should seek efficient aircraft boarding strategies in terms of both physical distancing and boarding times. This study seeks to analyze the impact of different boarding strategies in the context of the International Air Transport Association's recommendations during the pandemic to reduce interference and physical contact between passengers in airplanes. Boarding strategies such as back-to-front, outside-in, reverse pyramid, blocks, Steffen, and modified optimal have been tested in this context. This study extends the previous literature using discrete event simulation to evaluate the impact of the occupation of the middle seat by family members only. This study also analyses the impact of having passengers carrying hand luggage and priority passengers on the performance of these strategies concerning boarding times. In general, the simulation results revealed a 15% improvement in boarding times when the reverse pyramid strategy is used compared to a random strategy, which essentially results from a reduction in the boarding interferences between passengers. The results also show that Steffen's strategy is the best performing, while the blocks strategy results in the worst performance. This study has practical implications for airline companies concerning both operation efficiency and passenger safety.