2016
Autores
Moreira, AC; Gouveia, M; Macedo, P;
Publicação
Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics
Abstract
Car safety is an essential feature of marketing strategies for automobile companies. In this work, a statistical analysis on crash tests is conducted based on data available from European New Car Assessment Programme (Euro NCAP). The research work developed in this chapter presents a statistical analysis of the information produced by Euro NCAP, using the SPSS and MATLAB software, and seeks to answer the following research questions: - are there statistically significant differences on adult occupant safety in the six years under study? - are there statistically significant differences among the best-selling car classes regarding safety in frontal collisions? - are electric and hybrid automobiles less secure than their traditional counterparts with respect to frontal collisions?
2016
Autores
Moreira, AC; Ferreira, MM; Macedo, P;
Publicação
Advances in Marketing, Customer Relationship Management, and E-Services - Managing Public Relations and Brand Image through Social Media
Abstract
2016
Autores
Pombo, L; Moreira, A;
Publicação
Handbook of Research on Engaging Digital Natives in Higher Education Settings - Advances in Higher Education and Professional Development
Abstract
2016
Autores
Carvalheira, AMB; Moreira, A;
Publicação
Advances in Electronic Government, Digital Divide, and Regional Development - Handbook of Research on Entrepreneurial Success and its Impact on Regional Development
Abstract
2016
Autores
Moreira, A;
Publicação
Advances in Electronic Government, Digital Divide, and Regional Development - Handbook of Research on Entrepreneurial Success and its Impact on Regional Development
Abstract
2016
Autores
Ribeiro, ECB; Moreira, AC; Ferreira, LMDF; de Souza, LLC; da Silva César, A;
Publicação
Lecture Notes in Management and Industrial Engineering - Engineering Systems and Networks
Abstract
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