Abstract
The main aims of this chapter were to explore metaverse branding by identifying the main trends and contributions in extant literature. Through a bibliometry and the critical analysis of the main contributions in the literature, the chapter proposes a metaverse branding conceptualization, which shows how immersive metaverse experiences that provide multi- dimensional value enhance brand engagement, which leads to increased brand awareness, brand love, satisfaction, trust, and brand equity. These factors ultimately drive online and offline purchases and strengthen brand loyalty. Overall, this chapter and the proposed framework provide relevant insights for both managers defining metaverse branding strategies, and researchers interested in these topics. © 2025, IGI Global Scientific Publishing. All rights reserved.

Abstract
Cybersecurity attacks, such as poisoning and evasion, can intentionally introduce false or misleading information in different forms into data, potentially leading to catastrophic consequences for critical infrastructures, like water supply or energy power plants. While numerous studies have investigated the impact of these attacks on model-based prediction approaches, they often overlook the impurities present in the data used to train these models. One of those forms is missing data, the absence of values in one or more features. This issue is typically addressed by imputing missing values with plausible estimates, which directly impacts the performance of the classifier. The goal of this work is to promote a Data-centric AI approach by investigating how different types of cybersecurity attacks impact the imputation process. To this end, we conducted experiments using four popular evasion and poisoning attacks strategies across 29 real-world datasets, including the NSL-KDD and Edge-IIoT datasets, which were used as case study. For the adversarial attack strategies, we employed the Fast Gradient Sign Method, Carlini & Wagner, Project Gradient Descent, and Poison Attack against Support Vector Machine algorithm. Also, four state-of-the-art imputation strategies were tested under Missing Not At Random, Missing Completely at Random, and Missing At Random mechanisms using three missing rates (5%, 20%, 40%). We assessed imputation quality using MAE, while data distribution shifts were analyzed with the Kolmogorov-Smirnov and Chi-square tests. Furthermore, we measured classification performance by training an XGBoost classifier on the imputed datasets, using F1-score, Accuracy, and AUC. To deepen our analysis, we also incorporated six complexity metrics to characterize how adversarial attacks and imputation strategies impact dataset complexity. Our findings demonstrate that adversarial attacks significantly impact the imputation process. In terms of imputation assessment in what concerns to quality error, the scenario that enrolees imputation with Project Gradient Descent attack proved to be more robust in comparison to other adversarial methods. Regarding data distribution error, results from the Kolmogorov-Smirnov test indicate that in the context of numerical features, all imputation strategies differ from the baseline (without missing data) however for the categorical context Chi-Squared test proved no difference between imputation and the baseline.

Abstract
Class overlap presents a significant challenge to machine learning algorithms, especially when class imbalance is present. These factors contribute substantially to the complexity of classification tasks, particularly in realworld scenarios. As a result, measuring overlap is crucial, yet it remains difficult to quantify due to its intricate nature, since it can manifest and be measured in multiple ways. To help mitigate this, recent research has conceptualized a new taxonomy of class overlap measures, divided into multiple families, which allows researchers to obtain a more complete overview of the complexity of the datasets. In line with recent research, we introduce a new Python package for class overlap measurement named pycol. This package implements 29 overlap measures, divided into four overlap families specifically designed to capture class overlap in imbalanced real-world scenarios. This makes pycol an essential tool for researchers dealing with complex classification problems, providing robust solutions to quantify the joint-effect of class overlap and class imbalance effectively.

Abstract
Process Mining offers a powerful framework for uncovering, analyzing, and optimizing real-world business processes. Petri nets provide a versatile means of modeling process behavior. However, traditional methods often struggle to effectively compare complex Petri nets, hindering their potential for process enhancement. To address this challenge, we introduce PetriNet2Vec, an unsupervised methodology inspired by Doc2Vec. This approach converts Petri nets into embedding vectors, facilitating the comparison, clustering, and classification of process models. We validated our approach using the PDC Dataset, comprising 96 diverse Petri net models. The results demonstrate that PetriNet2Vec effectively captures the structural properties of process models, enabling accurate process classification and efficient process retrieval. Specifically, our findings highlight the utility of the learned embeddings in two key downstream tasks: process classification and process retrieval. In process classification, the embeddings allowed for accurate categorization of process models based on their structural properties. In process retrieval, the embeddings enabled efficient retrieval of similar process models using cosine distance. These results demonstrate the potential of PetriNet2Vec to significantly enhance process mining capabilities.

Abstract
The power transformer is one of the key components of any electrical grid, and, as such, modern day industrialization activities require constant usage of the asset. This increases the possibility of failures and can potentially diminish the lifespan of a power transformer. Dissolved gas analysis (DGA) is a technique developed to quantify the existence of hydrocarbon gases in the content of the power transformer oil, which in turn can indicate the presence of faults. Since this process requires different chemical analysis for each type of gas, the overall cost of the operation increases with number of gases. Thus said, a machine learning methodology was defined to meet two simultaneous objectives, identify gas subsets, and predict the remaining gases, thus restoring them. Two subsets of equal or smaller size to those used by traditional methods (Duval's triangle, Roger's ratio, IEC table) were identified, while showing potentially superior performance. The models restored the discarded gases, and the restored set was compared with the original set in a variety of validation tasks.

Abstract
As many automated algorithms find their way into the IT systems of the banking sector, having a way to validate and interpret the results from these algorithms can lead to a substantial reduction in the risks associated with automation. Usually, validating these pricing mechanisms requires human resources to manually analyze and validate large quantities of data. There is a lack of effective methods that analyze the time series and understand if what is currently happening is plausible based on previous data, without information about the variables used to calculate the price of the asset. This paper describes an implementation of a process that allows us to validate many data points automatically. We explore the K-Nearest Neighbors algorithm to find coincident patterns in financial time series, allowing us to detect anomalies, outliers, and data points that do not follow normal behavior. This system allows quicker detection of defective calculations that would otherwise result in the incorrect pricing of financial assets. Furthermore, our method does not require knowledge about the variables used to calculate the time series being analyzed. Our proposal uses pattern matching and can validate more than 58% of instances, substantially improving human risk analysts' efficiency. The proposal is completely transparent, allowing analysts to understand how the algorithm made its decision, increasing the trustworthiness of the method.