Abstract
Internships have been widely used in higher education in different scientific fields, which presupposes the training of students in a work context. There are some studies on the usefulness of internships undertaken at undergraduate and graduate levels. However, to the best of our knowledge, literature has been disregarding short-cycle higher technical courses (TESP). This paper aims to fill this gap, describing and presenting results of perceptions of students enrolled in the internship subject of one TESP. More specifically, the objectives for this paper are: (i) to identify the obstacles students face; (ii) to explore students' perceptions of internship benefits; and, (iii) to examine the skills students consider to have improved as a result of their internship. A survey comprising both qualitative and quantitative questions was conducted with the students enrolled in the internship subject of the Sales, Management and Marketing TESP course at the University of Aveiro, Portugal, in the second semester of 2018/2019. 25 students accepted to participate in the study (89%). Despite some difficulties pointed out by students in adapting to a work context in the first weeks, the results show that they considered having improved their learning outcomes, and some interpersonal skills, such as autonomy, ability to take initiative, ability to conduct research, collaboration, flexibility, time management, personal organization, task planning, responsibility, and decision making. Additionally, students stressed that the internship facilitates their future employment. Thus, this study provides relevant cues for teachers and course directors in order to minimize weaknesses and maximize strengths of internships, aiming at a better articulation between HEI and companies.

Abstract
After a comprehensive review on mobile tourism experience, the authors have identified the benefits and impacts of mobile use to tourists and their experiences. Besides locating similarities and differences in using mobile for tourism, the authors have confirmed that mobile empowers tourists to get more from their vacations and to have more flexible planning, resulting in satisfaction and accomplishment. This chapter enlightens tourism operators, among other stakeholders, on the opportunities for contextualized mobile advertising, which would attract and convert tourists into potential customers.

Abstract
The growth of the internet is giving rise to the overall importance of digital marketing for business management. In fact, digital marketing is widely accepted as an essential component of business management, and its share of the marketing budget is getting bigger. Still, digital marketing professionals deal with some resistance, especially from small and medium companies from more traditional sectors and from businesses struggling with limited budgets for marketing and communication. Entrepreneurs and startup managers are expected to have a clear acknowledgement of digital marketing tools' benefits, which is confirmed in this study. However, budget constraints limit their willingness to spend money on digital marketing and to hire specialized personnel. This chapter provides valuable cues for digital marketing practitioners and companies that intend to approach startups.

Abstract
The internet of things (IoT) is attracting increased attention from researchers, practitioners, consumers, and the media, and it is expected to change dramatically the production and consumption of goods and services, as well as the interaction between organizations and their customers. This chapter explores the challenges of IoT for marketing management. The authors present the main concepts associated to the theme based on the extant literature, considering information management, technological and ethical aspects of its adoption by corporations and consumers, and they discuss the expected impacts on different marketing application domains such as product placement, purchasing behavior, storytelling and communication, customer experience and consumer' brand perception, real-time persona development, and product and content development, among others.

Abstract
The Internet of Things (IoT) represents a new technological revolution expected to impact all aspects of our daily lives in the future. Generation Z is foreseen as playing a fundamental role in the adoption of this type of technology, namely because of their growing importance as a consumer segment, their global role in the society, and in particular their close relationship with technology. However, extant literature on the adoption of IoT disregarded this segment. This paper aims to fulfill this gap, by exploring their knowledge, perceptions, and intentions of adopting IoT. After considering the main contributions in the consumer behavior literature regarding IoT, a qualitative approach was adopted, and 7 semi-structured interviews were conducted with Portuguese consumers aged 18-22. Content analysis was performed following the recommendations by Bardin (1977). The results showed that although Generation Z is not familiar with the concept of the IoT, they expressed a strong desire to integrate IoT technology in their lives, being open to its adoption in all fields of application, including for personal use, at home, and for work. One of the conclusions is that in order to foster the IoT adoption by this Generation, the functional benefits (performance, price, comfort, and safety) should be emphasized, so that the main risks perceived are weakened, namely the financial, performance, and physical risks.

Abstract
A lot has been said about the digital natives and their natural way of integrating the internet in their daily activities. Millennials have been considered a unique segment of consumers by researchers and practitioners alike, due to their ability and propensity to adopt and adapt new media to their daily routine. Although it is expectable that they are particularly keen on embracing IoT, extant literature is scarce on their views on the adoption of IoT to their home, work, and leisure activities. In this chapter, the authors analyze the potential of the millennial segment to IoT products and services. Results of a qualitative study with Portuguese consumers are included and provide interesting cues to marketers working with IoT offers.