Abstract
This article serves to show how things are changing when it comes to business and social networking. Nowadays, it is hard to find a business that does not have an account on any social network, and we can safely say that social media is a crucial aspect for any business enterprise - to sell their products, to be seen and, obviously, to make more money. We talk about the possibility to mix innovation, business strategy and social media. To complement this research, we focused our work on a Portuguese start-up - Strain - that intends to prove marketing is changing and that it actually welcomes the change, with social networks at the base of their business. They intend to use online influencers to promote the image of a brand, free of charge, and earn discounts on it. It is, indeed, a win-win situation, where each of the three parts (the company itself, clients and Strain) is a winner one way or the other. © 2019 AISTI.

Abstract
A big concern in seeking to understand the importance of knowledge management initiatives within organizations is shown by the wide range of existing literature. This paper aims to present the relevant information on how to implement a knowledge academy within industrial organizations, the main goal being to reflect on what are the best practices on knowledge capture and transfer. First, a framework on knowledge management to support the problem contextualization and objectives regarding knowledge initiatives is presented. Next, a knowledge academy will be implemented in an industrial company following some good practices reported in the literature. Finally, and based on the experience of implementing this project, a knowledge academy methodology to capture and transfer critical knowledge, detailing the best practices in each implementation phase is proposed and detailed. The results revealed the importance of having a structured plan and guidelines aligned with the overall organizational strategy. In fact, this alignment is the key to the efficiency and effectiveness of knowledge management initiatives.

Abstract
According to the literature students have difficulty in publishing academic autoethnographic stories, and it is our objective to provide advice in order to change this. Autoethnography is a qualitative research approach which is self-reflective and which seeks to address social issues with which the author comes into contact. This study is about the experience of the authors and one personal experience in the study focuses on a holiday trip to Australia, in 2017, and on certain events that warranted documenting during that trip, including events that took place with locals. Another (very different) personal experience involves the reflections of a concert violinist and his teachings. How may one avoid injury in violin players right from the outset of the learning process? What is the role of the equipment used? An objective of the study is to get major research publications to view autoethnography with different eyes. Brainstorming sessions were held in Master's degree and PhD classes on research methodology to help shed light on this issue and the results show that students are interested in autoethnography and do consider it a worthwhile academic research endeavor. An alternative of course is to do traditional research, as one set of reviewers for a journal stated to the lead author, involving questionnaires and interviews and focus groups. What is argued, however, is that an enriching personal experience is worth communicating and understanding, in depth, and in more theoretical terms, if it is seen to benefit communities at large and if lessons may be learned. Academia may have some trouble in making autoethnography a mainstream method, as some authors have stated. Looking at events as an outsider, from our own “cultural window”, from a different context, and narrating what one observes to be different, is essential if one wants to publish worthwhile autoethnographic research accounts. Autoethnography questions cultural assumptions, behaviours and values. Note that specific target audiences should be considered as what is normal in one environment may not be in the next, and here lies the power of autoethnography - in its being able to capture the difference.

Abstract
In today’s world, technology is an indispensable part of our daily life. More and more products are produced to satisfy the needs of a growing population and the Internet is creating new services every day. However, to be able to keep up with the growing demand, new technologies needed to be invented to increase the pace of production and to lower costs. Automating tasks was the solution and for many years machines did repetitive tasks, replaced people and created new and better jobs to substitute the old ones. Nowadays automation is reaching incredible levels and it is not creating enough jobs to replace the old ones. Will unemployment increase in the upcoming years or will humanity be able to adapt to a different job market? Our study focuses on the types of unemployment caused by automation and on the possible solutions that society needs to implement. The research also points out how people from different social classes face the changing job market and how all can benefit from it. A new form of governance of society may be needed, in view of previous failed forms including fascism, communism, and, more recently, liberalism. In the future there will be fewer and fewer jobs that cannot be replaced by a robot. With this, the probability of mass unemployment is very high. An ideology promoting a Universal Basic Income could be a solution to combat the massive unemployment that automation may cause in the future, especially in medium-skilled jobs. © Springer Nature Switzerland AG 2019.

Abstract
A big concern in seeking to understand the evolution of the future of jobs and the demand for skills with the increase of automation is shown by the wide range of existing literature regarding the subject. This study gathers relevant information about the topics of: automation, the future of employment, advantages and disadvantages of technological changes, changes in the range of skills and if people are ready for the future changes or not. Firstly, the authors give an overview on the main topics that will be discussed later on in the article and construct a theoretical framework based on the current literature. Secondly, the methodology is presented namely the field work involving 21 interviews. After that, the interview results are analyzed, discussed and compared with what was shown in the literature review. The results revealed that people in general are not aware of the impact that automation will have on their working environment. Additionally, the authors concluded that existing education systems should be reformulated since the portfolio of skills will change in the future. © 2019, Springer Nature Switzerland AG.

Abstract
Fake news, fabricated stories, rumours, misleading headlines (the so-called clickbaits) are nothing new. The difference of the current context is how fast and wide they spread online, mainly through social network websites, reaching sometimes millions of users. Recently, this problem gained visibility due to its influence on political systems, especially electoral processes and political polarization. The current study addresses these matters, studying how users interact with news in social media platforms, with a deeper insight concerning Facebook and Twitter. The findings not only provide evidence of the importance of social networks as gateways for news, but our data also shows that consumer trust in news is worryingly low, combined with high levels of concern about false news stories. © 2019, Springer Nature Switzerland AG.