2025
Autores
Almeida, FL;
Publicação
Information Security Journal: A Global Perspective
Abstract
2025
Autores
Almeida, F;
Publicação
Examining the Intersection of Technology, Media, and Social Innovation
Abstract
2025
Autores
Caiado, F; Fonseca, J; Silva, J; Neves, S; Moreira, A; Gonçalves, R; Martins, J; Branco, F; Au Yong Oliveira, M;
Publicação
EXPERT SYSTEMS
Abstract
The growing use of technology and social media has resulted in the emergence of digital influencers, a new profession capable of changing the mentalities and behaviours of those who follow them. This study arises to better understand the potential impact digital influencers might have on the Portuguese population's purchase behaviour and patterns, and for this purpose, seven hypotheses were formulated. An online questionnaire was conducted to respond to these theoretical assumptions and collected data from 175 respondents. A total of 129 valid answers were considered. It was possible to conclude that purchase intention does not necessarily translate into a purchase action. It was also concluded that the relationship between social network use and the purchase of products/services recommended by influencers is only statistically significant for Instagram. Furthermore, the individuals' generation is not statistically significant / linked with purchasing a product/service recommended by influencers. Yet further, a small percentage of respondents have also identified themselves as impulsive shoppers and perceived Instagram as their favourite social network. With the results of this study, it is also possible to state that the influencer's opinion was classified as the last factor considered in the purchase decision process. Additionally, there is a weak negative association between purchasing a product/service recommended by influencers with sponsorship disclosure and remunerated partnership, which decreases credibility and discourages purchasing, in Portugal, a feminine culture which dislikes materialism.
2025
Autores
Reis, AA; Leite, RAS; Walter, CE; Reis, IB; Goncalves, R; Martins, J; Branco, F; Au Yong Oliveira, M;
Publicação
EXPERT SYSTEMS
Abstract
The purpose of this study is to ascertain the hierarchical importance of a patent's characteristics to licensing. This research has a causal-exploratory purpose, in that it sought to establish relationships between variables. This research aims to identify which characteristics are influential in the licensing of Brazilian academic patents in the biotechnology and pharmaceutical technology fields, based on the mining of data contained in licensed and unlicensed patent documents. Which characteristics of Brazilian academic patents are most influential in their licensing potential? An analysis through Random Forest was performed. To the best of our knowledge, there are no studies in Brazil using machine learning to identify which characteristics are influential in licensing a particular academic patent, especially given the difficulty of gathering this information. We found that regardless of the measure used, the three most critical licensing characteristics for the Biotechnology and Pharmaceutical patents analysed are Patent Scope, Life Cycle, and Claims. At the same time, the least important is the Patent Cooperation Treaty. The relevance of this research is based on the fact that after identifying which intrinsic characteristics influence the final value and licensing probabilities of a given patent, it will be possible to develop mathematical models that provide accurate information for establishing technology transfer agreements. In practical terms, the results suggest that greater patent versatility, combined with lifecycle management and a technical effort to build strong claims, increases the licensing potential of academic biopharmaceutical patents.
2025
Autores
Melo, D; Castro, B; Spínola, L; Brandao, L; Au-Yong-Oliveira, M;
Publicação
MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2024, VOL 1
Abstract
Digital marketing has become an integral part of the modern business landscape, revolutionizing the way companies promote their products and interact with their customers. In this essay, we aim to demonstrate how it can be related to an increased tendency for mental health problems and other societal complications, as well as developing insights into its evolution using the latest breakthroughs in technology. This study will provide an overview of the impacts of digital marketing on companies, and in society, resorting to classical literature, as well as recent studies and articles conducted on the matter. An online survey was developed to support our research, reaching 112 Portuguese participants. The scientific methodology used was the Chi-Square test, with a confidence margin of 95% targeting two focus groups, one with their ages comprised within 16-25 years old and the other from 35 to 50 years old. We perceived that there would be behavioral differences between people who were born in the digital marketing age and those who had to adapt to it. We also provided some possible solutions to the problems raised by digital marketing and explained how these issues could be exacerbated with the renaissance technology is facing recently.
2025
Autores
Calheiros-Lobo, N; Palma-Moreira, A; Au-Yong-Oliveira, M; Ferreira, JV;
Publicação
SUSTAINABILITY
Abstract
Corporate Social Responsibility (CSR) is increasingly shaping the pathways of Small Medium-sized Enterprises (SMEs). This study presents an entity-relationship diagram (ERD) approach to 184 determinants of SME internationalization success, in order to provide structured inputs for Deep Learning (DL) Recommenders that can support CSR-aligned internationalization strategies. Employing Visual Paradigm 17.2 Professional software for modeling, the research synthesizes state-of-the-art findings on foreign market entry, and export performance, into ERDs. Then the market adoption drivers for such a DL tool are explored through semi-structured interviews with twelve stakeholders. The results reveal a propensity to adopt the DL recommender, with experts highlighting essential features for engagement, pricing, and implementation. The discussion contextualizes these findings, while the conclusion addresses gaps and future directions. The study's focus in Portugal/Germany may limit worldwide extrapolation, yet it advances knowledge by consolidating success determinants, validating platform requirements, exposing gaps, and suggesting research in both CSR, AI and SME internationalization.
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