Abstract
Disentangling innovation from growth is unrealistic in the present times. Also, anticipating the future behavior of innovative firms is relevant to the entire innovation ecosystem; and assessing the persistence of innovation and appraising the role of factors affecting ongoing innovation activities in firms is essential. This chapter discusses a very important subject related to the concept of innovation persistence in relation to structural innovation characteristics of firms, with a focus on technological regimes, to better understand if there is change in innivation continuity accordingly to the technological intensity embedded in the sector. The empirical research is based on data from CIS database, comprising 3237 firms which present in the 2014 and 2018 waves. We analyze the innovative persistence behavior of these firms regarding proxies like firm dimension, innovation activities, types of innovation, government funding, and more importantly, technological regimes. To do this, we applied binary logistic regression for developing a model which can forecast the drivers of innovation persistency propensity. The presented study shows that some very important results are achieved. Besides demonstrating innovative persistency in 75% of science-based firms, the findings confirm that firms in high-tech and science-based industries are more prone to continue innovating and, as a result, this consistency in innovation will generate virtuous cycles of innovation. Furthermore, our data shows that complex innovators are more likely to persist than single innovators, proving the existence of complementarities among the innovation types.

Abstract
The purpose of this research is to demonstrate how retailers have used the digital transformation to mitigate the negative effects of COVID-19. As this research aims to understand a real-life phenomenon for which there is very limited knowledge, we created the opportunity to empirically explore the digital transformation in the retail industry during COVID-19 pandemic. In general terms, the research follows a qualitative, descriptive, and exploratory case study design. The results have shown that retailers should focus on technological innovations, adapt their business models, manage their distribution channels, and strengthen their customer-centric strategy. Moreover, it is necessary to emphasize that while smart retail is gradually standing out in the sector, there are also some factors that have not been overcome, such as lack of digital culture, training, and digital leadership. Despite these identified difficulties, the adoption of a digital strategy will allow a differentiating, safe and secure shopping experience, which today is one of the decisive factors for the survival of companies. The COVID-19 pandemic had social and economic effects in all industries - retail was no exception. In turn, the digital technologies already used by companies began to contribute to retailers being able to respond more quickly to customer needs, having been fundamental in fighting the COVID-19 pandemic. To the best of the authors' knowledge, this research is one of the first to explore this topic, bringing new contributions to theory and managerial practice.

Abstract
With the changes manifested in rural areas over the last few decades, the preservation of these territories and their people is associated with the ability of the local population to innovate, often using endogenous resources. Traditional Arts and Crafts (TACs), allied to other local economic activities, constitute instruments of local socioeconomic regeneration. Starting from a research based on the websites of the fourteen municipalities of the interior region Viseu Dao Lafoes in Portugal, complemented with analysis of bibliographic information regarding the initiatives described in the same websites, in this study, it is intended to observe what is the dis-semination that is made by the websites of the municipalities in the region and explore the innovation imprinted by these initiatives. The results suggest that despite the existence of notable examples of TACs initiatives in the region, with a clear focus on innovation - product, process, organizational and marketing, the promotion carried out by the municipalities is (still) modest. Taking into account the artisanal nature of these initiatives themselves, the scarcity of human and financial resources in the municipalities where they are located, but their contribution to strengthening the regional identity and to tourism, institutional support, namely in terms of the promotion that is carried out and animation practices involving artisans, must be reinforced.

Abstract
Wine tourism (WT) is an important area of special-interest tourism in Portugal, and represents an increasingly significant component of regional development. In a more conservative approach, WT has been described as visiting vineyards, wineries, and engaging in wine-related activities. However, this perspective has been broadened, taking advantage of all the potential of the specific destination's terroir (nature/landscape, tangible and intangible cultural heritage, etc.). Wine routes make the connection between wine and tourism in a specific region and intend to boost wine tourism by promoting collaboration between different stakeholders. Different routes present distinct approaches to WT, within diverse regional contexts, and different ways of collaboration within the wine route. This study compares three wine routes at different stages of development, located in a rural periphery - in the central region of Portugal - Bairrada, Dao, and Beira Interior, considering both context data and information collected in 113 interviews conducted with diverse wine tourism agents from these routes. Besides a brief characterization of the three routes, the main results indicate supplier's preference for terroir routes instead of wine routes and show the importance of gender, age, and education level for the collaborative work between stakeholders. These aspects and their contribution to the development of WT routes are discussed. Some questions that additional studies may help answering are also reflected.

Abstract
At a time when tourists are increasingly looking to live memorable tourist experiences, gastronomy, in general, and traditional products can be valuable contributions to achieving this purpose. The main objective of this investigation is the survey and analysis of tourist developments registered in the municipality of Viseu, which include in their meals some traditional certified product, produced in the Dão Region. Another of the research objectives concerns the analysis of the communication that is made between tourist enterprises and tourists, with regard to traditional products. In order to achieve the defined objectives, a qualitative methodology was used, using a survey technique, applied to all tourist accommodations registered in the municipality of Viseu. Thirty-one accommodations were identified in the municipality of Viseu and 7 certified products in the Dão region. Most enterprises use at least one of the certified products in the meals they serve to tourists, the most common being Queijo Serra da Estrela PDO and Dão wine PDO. As for communication, this is mainly done through the accommodation staff, who during the service talk about the product and its characteristics. © 2023, Universidade de Aveiro. All rights reserved.

Abstract
Planning consists of thinking about the future and allows territories to be better prepared to take advantage of opportunities and face challenges that arise. In Portugal, tourism is one of the pillars of the economy, generating wealth and creating various job openings. In recent years, this destination has won several international awards and distinctions due to the quality of services and tourism offerings. Part of this success is due to the planning carried out by the entity responsible, Turismo de Portugal. This study aims to analyse the content and structure of national tourism plans implemented in Portugal since 2000. Furthermore, we want to understand: (1) the vision outlined for the Portuguese territory and the changes it has undergone in recent decades; (2) the methodologies that were used in the formation process of these plans, for instance, if public auscultation was used; (3) the main objectives defined for the territory and which were the actions that have been defined to achieve them. A qualitative methodology of document analysis was used, combined with the presentation of a case study related to tourism planning at a national level. The results show the growing importance of the tourism sector for the Portuguese economy. Since 2020, the growing involvement of stakeholders in the construction of strategic plans has also been evident through public consultation and an emphasis on sustainability practices in the tourism sector.