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Publicações

Publicações por CITE

2014

THEMATIC CLUBS AND THE SUPREMACY OF NETWORK EXTERNALITIES

Autores
Amir, R; Gabszewicz, J; Resende, J;

Publicação
JOURNAL OF PUBLIC ECONOMIC THEORY

Abstract
We explore the issue of minorities' survival in the presence of positive network externalities. We rely on a simple example of thematic clubs to illustrate why and how such survival problems might appear, first considering the case of simple-network effects (fully anonymous externalities) and then the case of cross-network effects (type-dependent externalities). In both cases, the analysis is framed as a simple noncooperative game with a continuum of players and binary action sets. There is a unique and interior Nash equilibrium under mild network effects and two corner equilibria under strong network effects, with one club driven out. A utilitarian planner would accentuate the clustering effects of network externalities, and call for the disappearance of the minority club more often than the noncooperative solution. A simple myopic learning algorithm capturing the progression of network lock-in effects is studied.

2014

Dynamic price competition in aftermarkets with network effects

Autores
Laussel, D; Resende, J;

Publicação
JOURNAL OF MATHEMATICAL ECONOMICS

Abstract
This paper studies the dynamic price competition between two firms that sell horizontally differentiated durable goods and, subsequently, provide exclusive complementary goods and services to their customers. The paper analyzes how optimal pricing strategies are affected by the existence of network effects associated with the size of firms' consumer base. The interaction is thoroughly analyzed as a continuous time linear-quadratic differential game. We provide a necessary and sufficient condition for the existence of a unique duopoly equilibrium in affine strategies. When this condition holds, we show that optimal pricing strategies crucially depend on the nature of the network effects.

2014

Media as multi-sided platforms

Autores
Gabszewicz, JJ; Resende, J; Sonnac, N;

Publicação
Handbook on the Economics of the Media

Abstract

2014

Regulating international gas transport: Welfare effects of postage stamp and entry-exit systems

Autores
Brandao, A; Soares, I; Sarmento, P; Resende, J; Pinho, J;

Publicação
ENERGY

Abstract
There is no consensus on the method to set transmission tariffs for natural gas. The entry-exit system is widely used in European markets because it is cost reflective, it allows the network users to separately book capacity for entry and exit points, beyond its pro-competitiveness characteristics. Some authors, however, defend the adoption of the postage stamp (where a single tariff is charged regardless of the origin of the gas), due to its simplicity. Our goal is to compare these two mechanisms of transmission tariff with respect to the impacts on welfare. We find that the welfare effects crucially depend on the size of the internal market and the fixed costs supported by the incumbent firm. If the domestic market is sufficiently large and there are imports from abroad, consumer surplus is higher under the postage stamp system.

2014

The role of servicescape as a driver of customer value in experience-centric service organizations: the Dragon Football Stadium case

Autores
Fernandes, T; Neves, S;

Publicação
Journal of Strategic Marketing

Abstract
Service experience is the core of service offering. However, research on the role of the service environment when creating experiences is still underdeveloped, and even less empirical evidence is available that relates servicescape with customers' perceptions of value. Our purpose is to focus on the role of servicescape as a driver of customer experience by analyzing its impact on customer value creation and behavior. We have chosen an experience-centric service organization, a football club, to develop our analysis. A regression analysis was performed to determine the main drivers of value among ‘sportscape’ components and how it influenced customers' attitude and behavior. A total of 349 questionnaires were collected during a match of the Portuguese Football League at Dragon Stadium. Our analysis showed that servicescape influences consumer perceived value, attitudes, and behavior when creating service experiences: value-in-context generates customers' satisfaction, which in turn has a positive effect on their desire to repeat the experience. © 2014, Taylor & Francis.

2013

Enterprise Web Accessibility Levels Amongst the Forbes 250: Where Art Thou O Virtuous Leader?

Autores
Goncalves, R; Martins, J; Pereira, J; Oliveira, MAY; Ferreira, JJP;

Publicação
JOURNAL OF BUSINESS ETHICS

Abstract
The research team measured the enterprise web accessibility levels of the Forbes 250 largest enterprises using the fully automatic accessibility evaluation tool Sortsite, and presented the compliance of the evaluated websites to WCAG 1.0, WCAG 2.0 and Section 508 accessibility levels. Given the recent attention to organizational leaders having ethical duties towards their dedicated employees, we propose that 'societal citizenship behaviour' concerns ethical duties of organizational leaders towards society in general and in particular to those who have less means to assert their needs. In effect, we found enterprise website accessibility levels to be in need of significant improvement. An interpretation of a positive path forward to better enterprise website accessibility levels is put forth based on a focus-group interaction and using BNML-a novel Business Narrative Modelling Language.

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