Abstract
This research evaluates IRCA registered auditors' perspectives of the added value of ISO 9001:2015 to the organizations that adopt it and are certified accordingly, bringing P a more independent perspective than previous studies based on quality managers or consultants' views. Supported by a worldwide survey among IRCA registered auditors and the adoption of a Covariance based- Structural Equation Modelling (CB-SEM) approach the results point out that the auditors' judgment regarding the ISO 9001:2015 value is influenced by their perceptions (regarding the document) and experience (auditing). The research results highlight the importance of selecting auditors with the appropriate ISO 9001:2015 knowledge and experience to assess ISO 9001:2015 Quality Management Systems (QMSs) within the certification process, therefore, contributing to the business and processes performance improvement and sustainable outcomes.

Abstract
Value analysis methodology uses a structured and methodical job plan contemplating several steps to ensure success in its application. This paper intends to perspective the potential of value analysis application, namely in the furniture industry. To draw conclusions of this potential a case study was developed at an IKEA factory in Portugal. To characterize the customer needs in a clear language and to quantify the value of a product (a bookcase) produced in this factory, a value analysis study was developed. Functional analysis is the most known and distinctive phase of value analysis and is, nowadays, an autonomous tool. With this functional analysis, the authors intend to describe the functions that the product performs, to provide a better knowledge of the product, to evaluate the degree of satisfaction of the product through its functional performance and to facilitate the search for alternative solutions. The results obtained allowed us to reach some important conclusions about the application of value analysis in this type of industry and can be an initial step I to promote the use of this tool in this kind of industry.

Abstract
Education is the most successful strategy for a country's growth and development. It is widely agreed that it is the most effective means that society possesses for dealing with the challenges of the future. Nevertheless, higher education has been confronted and needs, therefore, to redefine its historic role as the center of universal knowledge and understanding. This chapter analyzes the importance of internationalization on higher education institutions and enable us to better understand how they are changing as a consequence of the globalization process. Using the University of Aveiro as a case study, we will be studying what internationalization is in a higher education context and which rationales, approaches, and activities are associated with the internationalization process. Furthermore, the appropriateness of theories of internationalization specifically developed for business contexts will be portrayed at the end of the chapter.

Abstract

Abstract
This chapter analyzes the retail banking behavior in Portugal for the period between 2008 and 2010. The data collection took place through the accounting consultation of the reports and accounts of the years under analysis. The selected variables reflect the strategic actions of retail banking during the period under analysis, and it can be argued that retail banking in Portugal has clear differences among players over time. In particular, banking institutions have different competitive strategies, the strategic groups do not have similar resources, and strategies also differ between strategic groups. This reflects the competitive structure of the national retail banking industry.

Abstract
Purpose The existing literature suggests that multinational corporations (MNCs) divest subsidiary units whenever they cease to enjoy the advantages of ownership, location or internalization. However, not all MNCs divest under these conditions. This paper aims to explore the factors that contributed to the survival of a particular subsidiary and prevented it from being divested. Design/methodology/approach The analysis focuses on an individual subsidiary of a large foreign MNC in the electronics industry, which divested other subsidiaries from Portugal. Data were collected using semi-structured interviews. Findings The subsidiary's diverse customer base, specificity and high level of efficiency, the local advantages, the existing governmental agreements and the parent MNC's previous unsuccessful relocation experiences seem to have contributed to the survival of the subsidiary. Research limitations/implications - Although the results of the case study are not generalizable to the entire population of firms, the featured case study is a rare survival success story in the Portuguese electronics industry. Practical implications - The proposed framework may offer public authorities measures to create conditions to encourage firms to retain their investment in a particular site. For corporate strategists, new perspectives on subsidiary survival are provided. Originality/value This paper is one of the few qualitative studies in the field of subsidiary survival. The results offer an integrative framework on which factors contribute to the survival of a subsidiary located on a comparatively unfavorable labor cost location and support the role of the organizational learning and of previous failed relocation experiences and relocation barriers when a parent MNC decides whether to retain a unit.