Abstract
An institution must understand its users to provide quality services, and archives are no exception. Over the years, archives have adapted to the technological world, and their users have also changed. To understand archive users' characteristics and motivations, we conducted a study in the context of the Portuguese Archives. For this purpose, we analysed a survey and complemented this analysis with information gathered in interviews with archivists. Based on the most frequent reasons for visiting the archives, we defined six main archival profiles (genealogical research, historical research, legal purposes, academic work, institutional purposes and publication purposes), later characterised using the results of the previous analysis. For each profile, we created a persona for a more visual and realistic representation of users.