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Publicações

Publicações por Lia Patrício

2016

PSS offering in a B2B context: towards the drivers to enable integrated solutions

Autores
Battaglia, D; Borchardt, M; Patricio, L;

Publicação
PRODUCT-SERVICE SYSTEMS ACROSS LIFE CYCLE

Abstract
This study analyses how drivers of PSS enable supplier companies to adoption integrated solutions in B2B relationships. Two case studies were performed in two large supplier companies that operate in different segments, which represents a significant Brazilian market share. The findings show that this adopted PSS strategies enable the two companies to operate their customer's systems and to price their offerings according to the established performance. The strategies adopted by the companies provide a more rigorous knowledge about the products and services, attention to promoting the buyers' support over the life cycle and promote the relationships with buyers. (C) 2016 The Authors. Published by Elsevier B.V.

2018

Service Design for Value Networks: Enabling Value Cocreation Interactions in Healthcare

Autores
Patricio, L; de Pinho, NF; Teixeira, JG; Fisk, RP;

Publicação
SERVICE SCIENCE

Abstract
In the increasingly complex service environment, value is cocreated through webs of interactions between provider networks and customer networks. This is evident in healthcare services, where well-being can be achieved only through the joint efforts of professional healthcare networks and patient networks. Addressing the challenge of creating network-level services, the service design for value networks (SD4VN) method designs services as enablers of many-to-many value cocreating interactions among network actors. By integrating previous research on value networks and service design, SD4VN develops a process and a set of models beyond supporting dyadic (customer-service provider) interactions to understanding the interrelated activities, interactions, and goals of network actors and designing services to support the different actors in reaching their goals with balanced centricity. Following a design science research approach, this paper presents the SD4VN method and reports on a case application of the method used to design the Portuguese national electronic health record service Plataforma de Dados da Saude (PDS). The case application involved focus groups, indepth interviews, and participatory design sessions with over 170 participants at different service design stages, showing the importance of designing a balanced, integrated service. The case application also shows how SD4VN can support a wider adoption of the service and improve the health service system.

2016

Designing Product Service Systems in the Context of Social Internet of Things

Autores
Carpanen, P; Patricio, L; Ribeiro, B;

Publicação
EXPLORING SERVICES SCIENCE (IESS 2016)

Abstract
Technology has taken its toll on human life and is present everywhere. Within the context of smart cities projects, there is a need to see how social relationship can be translated to objects and a new paradigm - the Social Internet of Things tries to address this transition. This research aims to develop a new approach for the product service systems design in the context of the social internet of things, with a case study of the development of a new smart social bike service. The research uses the design thinking approach to integrate concept of product service system into the multi-level service design. New service concepts are proposed and an architecture is designed for the operationalization of the service based on the Social Internet of Things paradigm. This research aims to show how service design methods can be applied in the context of product service systems and social internet of things.

2018

Bringing Service Design to manufacturing companies: Integrating PSS and Service Design approaches

Autores
Costa, N; Patricio, L; Morelli, N; Magee, CL;

Publicação
DESIGN STUDIES

Abstract
Manufacturing companies increasingly try to innovate in their offers to consumers by creating more complete solutions that combine product and service components. However, shifting from a product-centric perspective to a solution oriented perspective is challenging. The present study adopted a design research methodology and built on Service-Dominant logic, integrating the human oriented perspective of Service Design with an organizational network-oriented perspective of Product-Service System. It creates a new Integrative PSS approach, evolves design models, and provides an application in a manufacturing industry. This paper details how the application supports the design of product service system solutions from the exploration to the implementation stages, highlighting the physical evidence of service, and contributes to advance design research at the intersection of PSS and Service Design.

2016

Billions of impoverished people deserve to be better served A call to action for the service research community

Autores
Fisk, RP; Anderson, L; Bowen, DE; Gruber, T; Ostrom, A; Patricio, L; Reynoso, J; Sebastiani, R;

Publicação
JOURNAL OF SERVICE MANAGEMENT

Abstract
Purpose - The purpose of this paper is to create a movement within the service research community that aspires to help the billions of impoverished people across the world achieve better service from each other, from their communities, from corporations, from their governments, and from nongovernmental organizations. The authors believe every human being is worthy of being served properly. To achieve this purpose, understanding and learning from this huge low-income segment of society known as the base of the pyramid (BoP) is essential. There are myths about the BoP that need to be dispelled and there is a fundamental lack of service research on this important problem. Design/methodology/approach - The existence of an extensive BoP literature combined with service research priorities has called attention to drafting research agendas. Human service systems are explored historically and systems theory provides a perspective for understanding and reducing poverty. Transformative service research, service design research, and community action research are presented to illustrate three research approaches that can contribute to understanding and then better serving the needs of the neglected billions of humanity. Findings - First, the authors present a practical and meaningful call to action by making the case for the service research community to contribute to poverty alleviation with the creation of fresh ideas and research agendas. Second, the authors describe the ample opportunity for conducting service research in and with the BoP and thereby expanding service knowledge about the BoP. Third, the authors suggest a number of approaches for service researchers to join this new movement and help improve the well-being of billions of impoverished people. Social implications - Most existing service research comes from highly developed Anglo-Saxon countries and concerns the service problems of customers in affluent societies. Therefore, there is a fundamental lack of service research at the BoP. The social implications are truly global. Poverty is a global service system problem that can be reduced. Effective poverty alleviation solutions in one part of the world can be adapted to other parts of the world. Originality/value - This paper is a new and very original call to action to the service research community. First, with the exception of a few previous manuscripts calling for research on the BoP, this is the first time a collaborative effort has been made to start systematically changing this knowledge gap. Second, the service research community has never worked on a project of this magnitude. The authors hope to offer a role model to other academic communities as to how to marshal their resources to have a collective, positive impact on the well-being of the world's impoverished.

2017

A bricolage perspective on service innovation

Autores
Witell, L; Gebauer, H; Jaakkola, E; Hammedi, W; Patricio, L; Perks, H;

Publicação
JOURNAL OF BUSINESS RESEARCH

Abstract
Service innovation is often viewed as a process of accessing the necessary resources, (re)combining them, and converting them into new services. The current knowledge on success factors for service innovation, such as formalized new service development (NSD) processes, predominantly comes from studying large firms with a relatively stable resource base. However, this neglect situations in which organizations face severe resource constraints. This paper argues that under such constraints, a formalized new service development process could be counter-productive and a bricolage perspective might better explain service innovation in resource constrained environments. In this conceptual paper, we propose that four critical bricolage capabilities (addressing resource scarcity actively, making do with what is available, improvising when recombining resources, and networking with external partners) influence service innovation outcomes. Empirical illustrations from five organizations substantiate our conceptual development. Our discussion leads to a framework and four testable propositions that can guide further service research.

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