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Publicações

Publicações por Lia Patrício

2013

Development of an extended Kansei engineering method to incorporate experience requirements in product-service system design

Autores
Carreira, R; Patricio, L; Jorge, RN; Magee, CL;

Publicação
Journal of Engineering Design

Abstract
The customer experience is important for adding value to firms' offerings but two challenges arise: the customer experience is increasingly created through interactions with product-service systems (PSSs) and it is formed through all moments of interaction with multiple firms. Incorporating customer experience requirements (ERs) into the design of PSSs is therefore a complex task. To address this challenge, this paper presents an extension of the Kansei engineering method consisting of two components. First, the extension includes an in-depth study of the customer experience from a holistic perspective that informs the design process. Second, it involves the active participation of multidisciplinary experts from the different partner companies that together enable the PSS offering. An application of this new extension is presented for mid-distance bus trips, involving passengers, a vehicle manufacturing and a transport provider company. The research followed design-science guidelines using an action research approach to develop new public transportation PSS concepts by involving a multidisciplinary design team. The customer experience study enables the team adequately incorporate ERs along the development process, and the joint work of the intercompany team of experts enables integration of the different PSS elements into a solution that enhances the travel experience from a holistic perspective. © 2013 Taylor & Francis.

2013

Healthcare professionals as customers: A service perspective on Portuguese primary care health information systems

Autores
Teixeira, JG; Patricio, L; Nobrega, L; Constantine, L; Fisk, RP;

Publicação
2013 IEEE 15th International Conference on e-Health Networking, Applications and Services, Healthcom 2013

Abstract
Health information systems are becoming ubiquitous throughout healthcare delivery processes. Governments, enticed by the potential for improved patient care and cost reduction, are pushing for more integrated IT systems in healthcare. However, the successful adoption of these systems depends on the value they create as a service for healthcare professionals and how they support their activities. Following a call for more multidisciplinary research in health information systems and increased end-user participation in HIS development, this study presents a service perspective that considers users of health information systems (HIS) as active partners and co-creators of value, instead of passive recipients of the functionalities brought by these IT systems. From a service perspective we frame healthcare professionals as customers of HIS, and analyze how they can better support healthcare provision. We present an in-depth study of primary care professionals experience with the HIS of the Portuguese National Health Service. Experience was systematized using Customer Experience Modeling, a method that takes into account the holistic nature of experience. Results portray and evaluate HIS according to professionals' experience requirements. They also show a fragmented reality where HIS usefulness is being hampered by integration and performance issues. HIS design guidelines are also posited. © 2013 IEEE.

2017

Value cocreation in service ecosystems Investigating health care at the micro, meso, and macro levels

Autores
Beirao, G; Patricio, L; Fisk, RP;

Publicação
JOURNAL OF SERVICE MANAGEMENT

Abstract
Purpose - The purpose of this paper is to understand value cocreation in service ecosystems from a multilevel perspective, uncovering value cocreation factors and outcomes at the micro, meso, and macro levels. Design/methodology/approach - A Grounded Theory approach based on semi-structured interviews is adopted. The sample design was defined to enable the ecosystem analysis at its different levels. At the macro level was the Portuguese Health Information ecosystem. Embedded meso level units of analysis comprised eight health care organizations. A total of 48 interviews with citizens and health care practitioners were conducted at the micro level. Findings - Study results enable a detailed understanding of the nature and dynamics of value cocreation in service ecosystems from a multilevel perspective. First, value cocreation factors are identified (resource access, resource sharing, resource recombination, resource monitoring, and governance/institutions generation). These factors enable actors to integrate resources in multiple dynamic interactions to cocreate value outcomes, which involve both population well-being and ecosystem viability. Study results show that these value cocreation factors and outcomes differ across levels, but they are also embedded and interdependent. Practical implications - The findings have important implications for organizations that are ecosystem actors (like the Portuguese Ministry of Health) for understanding synergies among value cocreation factors and outcomes at the different levels. This provides orientations to better integrate different actor roles, technology, and information while facilitating ecosystem coordination and co-evolution. Originality/value - This study responds to the need for a multilevel understanding of value cocreation in service ecosystems. It also illuminates how keystone players in the ecosystem should manage their value propositions to promote resource integration for each actor, fostering resource density and ecosystem viability. It also bridges the high-level conceptual perspective of Service-Dominant logic with specific empirical findings in the very important context of health care.

2013

Dynamic multi-interface services: An application to the design of a multimedia service

Autores
Teixeira, JG; Patricio, L; Huang, KH; Nobrega, L; Constantine, L; Fisk, RP;

Publicação
Proceedings - 2013 5th International Conference on Service Science and Innovation, ICSSI 2013

Abstract
The development and widespread market acceptance of recent technological devices, such as smart phones and tablets, poses new challenges and great opportunities for innovative service designs. In fact these devices no longer merely replicate the same functionalities in different contexts, they can also dynamically interact among themselves when in close proximity. Thus, this is a two-fold challenge for service designers, they must handle the additional points of contact between service providers and their customers independently, and also in combinations. In this paper we present the relevant concepts for designing multi-interface services, and also introduce the concept of dynamic service interfaces. We illustrate these dynamic service interfaces by presenting an application to the design of a new multimedia service. This service makes use of dynamic service interfaces to deliver an improved and innovative customer experience. © 2013 IEEE.

2017

The MINDS Method: Integrating Management and Interaction Design Perspectives for Service Design

Autores
Teixeira, JG; Patricio, L; Huang, KH; Fisk, RP; Nobrega, L; Constantine, L;

Publicação
JOURNAL OF SERVICE RESEARCH

Abstract
As technology innovation rapidly changes service experiences, service designers need to leverage technology and orchestrate complex service systems to create innovative services while enabling seamless customer experiences. Service design builds upon contributions from multiple fields, including management, information technology, and interaction design. Still, more integration to leverage the role of technology for service innovation is needed. This article integrates these two service design perspectives, management and interaction design, into an interdisciplinary methodthe Management and INteraction Design for Service (MINDS). Using a design science research approach, MINDS synthesizes management perspective models, which focus on creating new value propositions and orchestrating multiple service interfaces, with interaction design perspective models, which focus on technology usage and its surrounding context. This article presents applications of the MINDS method in two different service industries (media and health care) to demonstrate how MINDS enables creating innovative technology-enabled services and advances interdisciplinary service research.

2013

Understanding participation in company social networks

Autores
Martins, CS; Patricio, L;

Publicação
JOURNAL OF SERVICE MANAGEMENT

Abstract
Purpose - This article seeks to contribute to a better understanding of company social networks (CSNs), which constitute people connected to a company or brand through a social networking site. To this end, the research addresses both participation goals and CSN attributes that drive participation in CSNs. Design/methodology/approach - With a grounded theory approach, this research begins with an exploratory study of the page maintained by a large retailer for six months, followed by a qualitative study featuring in-depth individual interviews and focus groups with 26 members of the CSN. Findings - The results highlight differences between CSNs and other types of online communities (OCs). Members rely on the company to help them achieve their goals; few count on their CSN peers, with whom they maintain weak ties. Unlike in brand communities (BCs), most members are not enthusiasts but instead engage in a pragmatic relationship with the brand. Practical implications - CSNs can create value for both the host company and its members; active management is necessary to unlock that potential. The implications for CSN management include strategies to foster participation and increase value for companies and members. Originality/value - Although the previous research has studied OCs, specific research on CSNs is scarce. This study characterizes CSNs and provides details regarding participation factors in this new context, as well as relevant implications for CSN management and service research.

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