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The advent of new technologies has led to significant changes in the field of marketing, demanding a rethinking of existing knowledge and skills. This research proposes a set of transversal curricula in digital marketing. The methodology employed included an exploratory analysis of digital marketing courses offered at universities and major online platforms, focus groups, and interviews, conducted in four countries. The countries included in the study were Finland, Poland, the Netherlands, and Portugal. The findings indicated that an introductory course and specialization blocks would be beneficial. Social media, analytics, digital advertising, search engine optimization (SEO), digital marketing strategies, web content, e-mail marketing, customer experience, landing pages, user experience, leads, conversion rate optimization, and E-commerce were identified as the key subjects of study for the introductory course in digital marketing. © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.

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Abstract
The Eighth International Workshop on Narrative Extraction from Texts (Text2Story'25) was held on April 10 th , 2025, in conjunction with the 47 th European Conference on Information Retrieval (ECIR 2025) in Lucca, Italy. During this half-day event, more than 30 attendees engaged in discussions and presentations focused on recent advancements in narrative representation, extraction, and generation. The workshop featured a keynote address and a mix of oral presentations and poster sessions covering nineteen papers. The workshop proceedings are available online 1 . Date: 10 April 2025. Website: https://text2story25.inesctec.pt/.

Abstract
Multimodal models, namely vision-language models, present unique possibilities through the seamless integration of different information mediums for data generation. These models mostly act as a black-box, making them lack transparency and explicability. Reliable results require accountable and trustworthy Artificial Intelligence (AI), namely when in use for critical tasks, such as the automatic generation of medical imaging reports for healthcare diagnosis. By exploring stresstesting techniques, multimodal generative models can become more transparent by disclosing their shortcomings, further supporting their responsible usage in the medical field.