Cookies
O website necessita de alguns cookies e outros recursos semelhantes para funcionar. Caso o permita, o INESC TEC irá utilizar cookies para recolher dados sobre as suas visitas, contribuindo, assim, para estatísticas agregadas que permitem melhorar o nosso serviço. Ver mais
Aceitar Rejeitar
  • Menu
Publicações

Publicações por Pedro Brito

2023

Brand resonance: an empirical analysis of mobile users in global marketplace

Autores
Raut, UR; Pawar, PA; Brito, PQ; Sisodia, GS; Rafiuddin, A; Rathore, A;

Publicação
International Journal of Trade and Global Markets

Abstract

2024

Ai Effect on Innovation Capacity in the Context of Industry 5.0: An Explanatory Study

Autores
adrien.becue@gmail.com, B; Gama, J; Quelhas Brito, P;

Publicação

Abstract

2016

The perceived image of Cape Verde

Autores
Brito, PQ; Correia, A; Barros, JL;

Publicação
Modeling and New Trends in Tourism: A Contribution to Social and Economic Development

Abstract
Destination image is critical for the development of tourism, particularly for islands where the scarcity of resources requires special care in focusing on the few determinants the islands have. This paper aims to describe the most perceived image determinants by tourists of Cape Verde. Based on a convenience sample of 627 international tourists, a second order factor analysis model was validated through the model fit measures. Despite a scarcity of resources, the results suggest that the image of Cape Verde is a multidimensional construct comprising five factors: natural attractions, man-made attractions, amenities, culture and price. Among these, the man-made and natural attractions as well as amenities are the most important image determinants for Cape Verde. Potentially there is a plurality of dimensions to be appreciated in the positioning process. Challenging many studies which have almost exclusively emphasised the attractions of natural resources, the tourism sector of this destination can offer a major and more flexible competitive advantage. The results may be helpful to other African countries which share similar developmental constraints with Cape Verde. © 2017 Nova Science Publishers, Inc.

2024

AI's effect on innovation capacity in the context of industry 5.0: a scoping review

Autores
Bécue, A; Gama, J; Brito, PQ;

Publicação
ARTIFICIAL INTELLIGENCE REVIEW

Abstract
The classic literature about innovation conveys innovation strategy the leading and starting role to generate business growth due to technology development and more effective managerial practices. The advent of Artificial Intelligence (AI) however reverts this paradigm in the context of Industry 5.0. The focus is moving from how innovation fosters AI to how AI fosters innovation. Therefore, our research question can be stated as follows: What factors influence the effect of AI on Innovation Capacity in the context of Industry 5.0? To address this question we conduct a scoping review of a vast body of literature spanning engineering, human sciences, and management science. We conduct a keyword-based literature search completed by bibliographic analysis, then classify the resulting 333 works into 3 classes and 15 clusters which we critically analyze. We extract 3 hypotheses setting associations between 4 factors: company age, AI maturity, manufacturing strategy, and innovation capacity. The review uncovers several debates and research gaps left unsolved by the existing literature. In particular, it raises the debate whether the Industry5.0 promise can be achieved while Artificial General Intelligence (AGI) remains out of reach. It explores diverging possible futures driven toward social manufacturing or mass customization. Finally, it discusses alternative AI policies and their incidence on open and internal innovation. We conclude that the effect of AI on innovation capacity can be synergic, deceptive, or substitutive depending on the alignment of the uncovered factors. Moreover, we identify a set of 12 indicators enabling us to measure these factors to predict AI's effect on innovation capacity. These findings provide researchers with a new understanding of the interplay between artificial intelligence and human intelligence. They provide practitioners with decision metrics for a successful transition to Industry 5.0.

2025

Navigating the Realities: Unpacking Consumer Behavior in Metaverse Retailing Using Virtual and Augmented Reality (VR/AR)

Autores
Pratas, J; Marques dos Santos, JP; Brito, PQ;

Publicação
Smart Innovation, Systems and Technologies

Abstract
This paper explores the main challenges and barriers to VR/AR adoption and categorizes common activities performed with these technologies, explaining each specific factor affecting them. After reviewing literature on metaverse retailing, channel strategies, VR/AR technologies, and user experiences, a conceptual framework was developed. Data from the “Voice of the Consumer: Digital Survey” (2020–2024) in over 20 countries was analyzed, using Pearson’s correlation, factor analysis, and multiple linear regressions. The results point that key challenges for VR/AR adoption include security, privacy, content, price, headset-free experiences, digital fatigue, and poor experiences. Gaming is the most common VR/AR activity, while metaverse retailing activities like shopping and virtual try-ons have fewer users. Practical considerations drive metaverse retailing, unlike gaming, which is mainly hedonic. Privacy concerns, safety risks, poor experiences, and lack of knowledge surprisingly increase VR/AR usage for metaverse retailing, indicating informed consumers or threshold characterization of these variables. Additional insights were found for tourism, hospitality, and gaming activities. Theoretical implications, insights, and potential actions for retailers and tech companies are discussed, along with limitations and suggestions for further research. © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.

  • 10
  • 10