Abstract
Blockchain technology has been the focus of much attention and discussion recently. Its unique characteristics, such as immutability, transparency, and decentralization, create a great potential solution for many industries. Especially the automotive sector, which is known for its complex supply chains, large amounts of data, and wide-reaching infrastructure, can profit in many aspects by incorporating blockchain technology. To illustrate the advantages and potential of blockchain in supply chain management, this chapter includes a case study of one of the leading corporations in the automotive industry that has been increasingly committed to adopting this technology. The analysis uses a set of strategic analysis tools frequently used by managers for strategic planning to highlight the benefits and challenges of this approach. Besides contributing to the literature on blockchain and supply chain management, this chapter offers valuable insights for managers, namely in the automotive sector, who are considering adopting blockchain technology in their operations and processes. © 2023, IGI Global. All rights reserved.

Abstract
Resilience is an important theoretical construct that helps to conceptualise the ways individuals and organisations attempt to countervail the effects of poverty and austerity. As a response to prolonged crises, such as the global economic crisis and the COVID-19 pandemic, this chapter focuses on tracing the psychological, behavioural, sociological and spatial perspectives of resilience, advancing our current understanding of resilience theory within the marketing and consumption context of crises and austerity. The chapter reviews recent research exploring the importance of resilience and, more specifically, the notion of persistent resilience in response to long-term stressors, such as unemployment, triggered by the austerity measures imposed by European governments following the global economic crisis as well as the COVID-19 pandemic. In advancing previous research in this area, we offer a broader perspective by underlining the impetus for businesses and communities to employ a range of resilience strategies while also highlighting the importance for individuals to develop a sustainable set of resilience capacities to help creatively navigate the market and flexibly adapt to the long-term effects of intense and long-standing crises © 2024 selection and editorial matter, Caroline Moraes, Morven G. McEachern and Deirdre O’Loughlin; individual chapters, the contributors. All rights reserved.

Abstract
Th chapter presents an empirical study on a Brazilian cyber-activism movement on Instagram associated with the hashtag #CorpoLivre (#FreeBody in Portuguese). This movement, which was established in 2018, has published more than 3,000 posts and has over 400,000 followers, disseminates anti-fatphobia and real body discourses, and promotes a positive relationship between women and their bodies beyond traditional beauty standards. The study analyses the posts made by the feminist movement on Instagram in December 2022, with a sample size of 101 posts. The study adopted the framework developed by Khurana and Knight for the analysis, which enables the classification of the sample posts in terms of message appeal, orientation, engagement, popularity, and image characteristics. This framework was used to examine the relationship between content characteristics and engagement. Additionally, the study includes a content analysis of the posts' comments, specifically evaluating the valence (positive, negative, or neutral) to assess the effectiveness of the characteristics of the posts. © 2023, IGI Global. All rights reserved.

Abstract
Starting from a gap identified in the literature regarding the use of social networks by newspapers to disseminate urgent news, this article aims to study strategies of journalistic content in social media, particularly in the context of a public crisis and to compare the effectiveness of different types of news disseminated in this medium, namely in terms of reach and generated interaction. The following research question was defined: how popular was public health news in Brazil during the covid-19 pandemic? Based on contributions in the literature, a quantitative study was carried out, using the content analysis technique. The study enable to better understand the sharing behavior of news in Twitter, the consumption behavior of newspaper readers on social networks and the generation of news during the pandemic.

Abstract
Virtual influencers are rapidly gaining significance in the digital marketing realm. This study offers an overview of the fragmented landscape of virtual influencer research, addressing key contributions, themes, methodologies, and future directions. Employing a bibliometric analysis approach, the research examined 52 articles from the Scopus database, shedding light on the evolving field. Findings underscore a dispersed literature landscape that began in 2020, spanning 44 distinct outlets and involving 138 authors. The prevailing research primarily centers on general social media users' perceptions of virtual influencers, leaving substantial gaps in the study of actual followers. Many pieces of research exhibit a lack of methodological rigor and theoretical framework. As the discipline progresses, there is an emergent need for enhanced methodologies that focus on genuine followers and encompass broader managerial objectives. The prospects for subsequent research in this domain are vast and promising. © 2024, IGI Global. All rights reserved.

Abstract
This article investigates the influence of digital influencers on healthy food purchase intention within the context of Instagram. The research model is guided by the theory of source credibility and the elaboration likelihood model. A quantitative approach was employed, and data were collected through an online survey from Instagram users in Portugal (n = 221). A set of ten hypotheses was tested using structural equation modeling (SPSS-AMOS). The findings corroborated that purchase intention of healthy foods is positively influenced by digital influencer perceived credibility, involvement with healthy foods, and attitude toward advertising on Instagram. The findings also confirmed that involvement with healthy foods and with Instagram affect advertising avoidance behavior, and that these three constructs affect attitude toward advertising on Instagram. However, the expected relationship between attitude toward advertising and digital influencer credibility was not confirmed. The study contributes to the literature on influencer marketing, specifically in the context of healthy food, and it provides valuable insights for social media marketers and brand managers interested in adopting influencer marketing to leverage their communication effectiveness.