Abstract
The outermost regions, characterized by their remoteness, insularity, small size, difficult topography and climate, and economic dependence on certain sectors, are increasingly looking to invest in new technologies. The application of e-marketing, which arose as a variant of conventional marketing, has demonstrated over recent years more and more it's potential. With new developments in technology, the companies' promotion possibilities have increased, so as their e-marketing actions. The e-marketing new techniques supported in the Internet allowed to improve customer relations, distribution, promotion of products and services and increase firms income. The wide possibilities of e-marketing, associated with their low cost and ease of implementation, are key factors in this choice. Through this study it was possible.

Abstract
The explosive growth of the Internet has revolutionized the way of conducting business in several areas, acting nowadays as an important channel of communication and for the trading of goods and services. Therefore, electronic commerce (EC), defined as the execution of transactions of goods and services which rely on computers mediated by informatics networks, assumes particular importance due to the benefits that it may imply for companies. In this chapter we focus on a particular type of electronic commerce: business to business (B2B). B2B describes electronic commerce associated to operations of buying and selling products and services through the Internet or through the use of private networks shared between business partners, thus replacing the physical process around commercial transactions. This type of EC facilitates conducting electronic transactions between companies. There are several B2B solutions that enable companies to make transactions from buying and selling goods and services, to participating in auctions. The analysis of such solutions enabled us to verify that there are big differences in the amount of the supported functionalities, and significant opportunities for development, with the aim of helping companies to evaluate their electronic commerce solutions and to conceive new and more complete systems. In this chapter, a new model of functionalities for the development of B2B EC solutions is presented. © 2011, IGI Global.

Abstract
The e-marketing, which arose as a variant of conventional marketing, demonstrates more and more his growing potential. Through the Internet and using new technologies, we can communicate with a growing number of potential customers around the world and create value in the company. With e-marketing, new internet based business techniques appeared, which have improved the business relationship with the customer, promotion and distribution of products and services and increase business income. The variety of existing e-marketing techniques allows companies a vast opportunity of choices depending on their needs. The research project presented in this article was aimed at conducting a survey to know which e-marketing techniques were most used by companies from the Autonomous Region of Madeira, and the results that arise from its use. © 2011 AISTI.

Abstract
Human pressure is pushing many of our natural resources to their limits in various regions of the world. Optimize their use is an urgent need. The management of agro-industry has been aware of that need, seeking to improve the productivity and reduce waste throughout the production process, as well by increasing the distribution efficiency of their products. Information and Communication Technologies (ICT) can support the control/management of the process inputs and outputs in various activities. This article attempts to describe a complete mushroom production chain. The information system developed by the agro-industry company studied allows to acquire, in real-time, the information about what is being produced (quantity and type of mushroom), which products are to be delivered to the different clients and which should be the planning for the next few days. © 2011 AISTI.

Abstract
The internet and technological advancements have revolutionized the way in which business and commerce is conducted nowadays. A lot has changed since the traditional over the counter form of trade to the electronic form of trade. The latter in which data is transferred electronically. E-businesses are beginning to examine the benefits of using Web 2.0, especially in the form of social networking sites, to collaborate with business partners and to communicate with consumers and potential employees. In order to create, possibly in the near future, a platform for selling services and typical Portuguese products, throughout this project various online companies' websites', which sell products and services, were analyzed. Other than analyze website characteristics we also tried to understand how these are sustained and how they interact with social networking services. © 2011 AISTI.

Abstract
Companies today live in a context of cycles in which there is an increasingly competitive and shorter life cycles for products and services, such as requiring a deep knowledge of customers and suppliers. The electronic business is one way to structure all the processes of the organization supported by Information and Communication Technologies (ICT) that allow a direct connection with customers, business partners, employees and its own management. This paper is a reflection on whether the e-business maturity models will fit the new reality of electronic business, in which the social networks are turning into a "social business". © 2011 AISTI.