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Sobre

Sobre

Professor Auxiliar com agregação na Faculdade de Economia da Universidade do Porto

Doutorado em Marketing pela University of Manchester - Institute of Science and Technology (RU) e mestre em Economia pela Fep-UP. Actualmente é director do Mestrado em Gestão Comercial e coordenador e de várias Pós-Graduações na Porto Business School. 

Os interesses pesquisa cientifica centram-se na psicologia do consumidor e abrangem as tecnologias digitais, distribuição e turismo.

Tópicos
de interesse
Detalhes

Detalhes

  • Nome

    Pedro Brito
  • Cargo

    Investigador Coordenador
  • Desde

    01 janeiro 2010
001
Publicações

2024

Destination Meanings Shaped by Home Environment: A Schema-Based Intra-Cultural Comparison of Chinese and Macau Outbound Tourists in Europe

Autores
Mou, JJ; Brito, PQ;

Publicação
LEISURE SCIENCES

Abstract
While place attachment has been a hot research topic in tourism, place meanings generally have received less attention from researchers. By bridging environmental psychology to the context of tourism, this research employs schema theory to explore how the home environment influences place meanings perceived in foreign destinations by tourists belonging to the same cultural group, i.e., Chinese and Macau outbound tourists in Europe. Semi-structured interviews were conducted, and the findings show that there is much overlap in both groups' place meanings regarding Europe as they are culturally Chinese. Nonetheless, the Portuguese symbolic settings of their home environment are profoundly integrated in the Macau interviewees' autobiographical memories and self-identity, which turns them into "vicarious insiders" of Portugal prior to their actual visits, thus rendering Portugal a specifically meaningful destination. This study makes theoretical contributions to the tourism place literature and provides practical implications regarding meaning marketing for destination management organizations.

2023

Innovation, Social Networks, and Service Ecosystems: Managing Value in the Digital

Autores
Brito, PQ; Chandler, JD;

Publicação
R & D MANAGEMENT

Abstract

2023

Innovation, Social Networks, and Service Ecosystems: Managing Value in the Digital. By Jennifer D.Chandler, Palgrave Macmillan: Cham, Switzerland, October 2021, ISBN 978-3-030-47799-8, hardcover, $139.99, pp. 146.

Autores
Brito, PQ;

Publicação
R&D Management

Abstract

2023

Exploring the Role of Emotional Intelligence and Artificial Intelligence on Luxury Value and Customer-Based Outcomes

Autores
Dominique-Ferreira, S; Gomes, H; Brito, PQ; Prentice, C;

Publicação
PERSPECTIVES AND TRENDS IN EDUCATION AND TECHNOLOGY, ICITED 2022

Abstract
To strengthen theoretical and practical understanding of consumers' perceptions of luxury brands, previous literature has scrutinized the financial, functional, individual, and social dimensions of the luxury value construct. However, few authors have focused on linking the antecedent dimensions of luxury value to further attitudinal outcomes, besides purchase intention. Also, the few studies considering both dimensions focused on age or culture as moderator dimensions between such constructs. The gap identified in the literature constitutes the originality of the present study. As a result, the main goal of the present work is to measure the impact of luxury value perceptions in customer-based outcomes, as well as the possible moderator effect of Artificial Intelligence and Emotional Intelligence in the relationship between Owner Based Luxury Value and customer-based outcomes. Therefore, a quantitative methodological approach will be employed, through the development of a questionnaire.

2022

Organisation, Classification and Analysis of Online Reviews Directed to Retail in the Municipality of Porto

Autores
Braga, P; Brito, PQ; Roxo, MT;

Publicação
MARKETING AND SMART TECHNOLOGIES, VOL 1

Abstract
Web 2.0 has allowed collaboration, interaction and sharing of information online, such as online review platforms. Consequently, these short and straightforward opinions have increasingly proved to be essential sources of information not only for consumers but also for companies, as they represent the consumer's sincere evaluation, free from any kind of bias. In this sense, there should be an interest in the analysis and monitoring of online reviews by companies, as the result of these actions may provide guidelines to readjust their strategy, support decision-making and ensure the satisfaction of their consumers. To generate useful information to assist decision-making and strategies' implementation by retailers in the Municipality of Porto, online reviews from the GoogleMyBusiness platform were organised, classified, and analysed. 9945 online reviews were extracted, directed to 246 retail adaptations of the Municipality of Porto, from 2017 to 2020, which were later classified by the polarity of sentiment (positive, negative, neutral, or mixed). Sentiment analysis was conducted, combined with statistical tests and frequency distribution tables to discover relevant information for retailers. With sentiment analysis, retailers can understand their consumers and their behaviour to adapt their strategies and make the right decisions to ensure their customers' satisfaction. With the results obtained, this study proves that it is possible to extract useful information from online reviews and reveals that it is still an area of little interest for retailers in the Municipality of Porto.

Teses
supervisionadas

2023

Immersive and collaborative web-based 3D design review

Autor
Rodrigo Assaf

Instituição
UP-FEUP

2023

Previdência privada ou pública? - Uma abordagem baseada em análise de sentimentos de notícias e comentários

Autor
Evelina Filipa Vilela Pereira

Instituição
UP-FEUP

2023

Determinantes de Adoção de Tarifários Infantis - O Caso NOS Kids

Autor
Diana Beatriz Teixeira da Silva Pereira

Instituição
UP-FEUP

2023

Organização, Classificação e Análise de Reviews Online Direcionadas ao Retalho do Município do Porto

Autor
Pedro Miguel Baldaia Braga da Costa

Instituição
UP-FEP

2023

The Drivers of Second hand Luxury Fashion Consumption among Generation Z and Millennials: An Exploratory Study

Autor
Bruna Filipa Maia Machado Alves

Instituição
UP-FEP