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2021

Introduction to the Special Section: Innovation

Autores
Moreira, AC;

Publicação
CUADERNOS DE GESTION

Abstract
This special issue of the Management Letters/Cuadernos de Gestion is dedicated, on one hand, to presenting those articles that are included as part of the special issue on innovation and, on the other hand, to disclose the top priorities on innovation research taking into account challenging topics we are witnessing in the business world that fuel research creativity. The first part of this editorial presents the four articles that make up this special issue on innovation. The second part of this editorial addresses the main topics of the shifting landscape innovation faces: business model innovation, artificial intelligence, Industry 4.0, Internet of things, innovation ecosystems and gamification.

2021

Involving suppliers in collaborative new product development: comparing large and small firms

Autores
Silva, LF; Moreira, AC;

Publicação
INTERNATIONAL JOURNAL OF VALUE CHAIN MANAGEMENT

Abstract
The main purpose of this article is to investigate early supplier involvement (ESI) in collaborative new product development (CNPD). For that a comparative study between small and medium-sized enterprises (SMEs) and large firms was implemented according to the generated innovation. It is based on an exploratory approach, based on case studies involving four firms that involve their suppliers in CNPD. Results show that ESI in CNPD takes place when large firms seek to differentiate their products and SMEs aim to increase their efficiency. The paper further shows the radical innovation promotes ESI in CNPD, both regarding SMEs and large firms. This study contributes to the body knowledge regarding the influence of radical innovation in early supplier involvement in CNPD, by adding a comparative perspective between SMEs and large firms.

2021

The influence of ecological concern on green purchase behavior

Autores
Fontes, E; Moreira, AC; Carlos, V;

Publicação
MANAGEMENT & MARKETING-CHALLENGES FOR THE KNOWLEDGE SOCIETY

Abstract
The present paper seeks to address a gap in the literature regarding green marketing and examines the relationship between ecological concern, inward and outward environmental attitudes, purchasing behavior and environmental behavior as antecedents of green purchasing behavior. The data was gathered through an online survey carried out in Portugal with 530 valid answers. Structural Equation Modelling Partial Least Squares (SEM-PLS) was used to evaluate the model. A t-test was applied to identify differences between men and women. The results show that ecological concern, environmental attitude, environmental behavior and purchase intention are good predictors of green purchase behavior. Women scored higher than men on all variables, meaning that they are indeed superior environmentalists than men. Green purchase behavior is strongly influenced by both purchase intention and environmental behavior, so green brands should focus on targeting individuals that already take some actions in what concerns the environment, or to those who intend to do so.

2021

Unveiling Entrepreneurial Ecosystems' Transformation: A GEM Based Portrait

Autores
Pita, M; Costa, J; Moreira, AC;

Publicação
ECONOMIES

Abstract
Entrepreneurial Ecosystems (EEs) have attracted the attention of academics, practitioners, and policymakers, that attempt to unlock 'a winning recipe' considering the different EEs pillars in order to ignite entrepreneurship at large. Therefore, understanding the degree of influence of each pillar on Entrepreneurial Initiative (EI) is helpful in framing more effective policies towards entrepreneurship. This study aims to bring a new facet to entrepreneurship research, specifically on decomposing the transformation of EEs and the influence of EEs pillars on EI. The transformation of EEs is shown by a balanced panel approach based on the Global Entrepreneurship Monitor (GEM) dataset over 8 years (2010-2017), comprising 18 countries. The study has several implications for entrepreneurship theory and practice as well as public policy since discusses three main issues, mainly supported by empirical results. First, the results show an unbalanced influence of EEs pillars on EI. Second, results also show the ineffectiveness of institutions in encouraging the desire to act entrepreneurially. Third, entrepreneurship needs to be part of the acculturation process evidencing the importance of collective normative. Therefore, providing the instruments and structures is not enough to encourage individuals to start an entrepreneurial journey. Generally, the results reveal that contextual determinants are significant in fostering entrepreneurial propensity to start a business. But the impact of the nine pillars is not equalized, revealing a fragmented influence with funding measures, R&D transfer, and cultural and social norms discouraging entrepreneurial initiative. Overall, the study contributes to the understanding of a multidimensional perspective on EEs and points future policy directions to overcome the lack of entrepreneurship and amend flawed entrepreneurship policies.

2021

Competitive dynamics of strategic groups in the Portuguese banking industry

Autores
Rosario, AT; Moreira, AC; Macedo, P;

Publicação
CUADERNOS DE GESTION

Abstract
tThe objective of this paper is to analyse the retail banking behaviour in Portugal (2008-2010, 2011-2013 and 2014-2016), by taking into account the financial and economic assistance programme (FEAP) - monitored by the European Commission, the European Central Bank and the International Monetary Fund - that Portugal went through and that started in 2011. With competitive dynamics it is possible to understand the evolution of competitive strategies of the institutions of a strategic group within a given time horizon. Data were collected after consultation of reports and accounts of Banks from Banco de Portugal database. The results were analysed and discussed in light of the theory of strategic groups and their competitive dynamics allows us to conclude that: Banks implemented different competitive strategies; Strategic groups have dissimilar resources; and Strategic groups display different strategies. The 2008-2010 period can be considered as a 'deregulated' period, the 2011-2013 as a period of 'imposed regulation', and the 2014-2016 as a period of 'strategic consolidation' with strategic changes that have prompted strategic groupings of the various institutions as consequence of a low mobility barrier strategy.