Abstract
Social media strategies are commonly adopted by large and SMEs due to the expected impacts on customer engagement, branding, sales, and overall company performance. One particularly interesting strategy conducted on social media is real-time marketing (RTM) that enables the company to get involved in the discussion of trending topics. The main aim of this chapter is to analyze RTM impacts on user engagement in the case of socially relevant topics, particularly Women's Day. It provides an analysis of publications by the 25 most valuable brands in Brazil (comprising both large companies and SME) and explores the interconnections between RTM publications and CSR policies. One main conclusion is that companies should approach socially relevant dates in accordance with their CSR policies, and that successful RTM initiatives can comprise alternative approaches: promotional actions, tributes, and CSR. The findings of this chapter are particularly relevant for SMEs, considering the democratic nature of RTM and overall social media strategies.

Abstract

Abstract
The significant changes the electricity sector has been suffering in the latest decades increased the complexity and unpredictability of power and energy systems (PES). To deal with such a volatile environment, different software tools are available to simulate, study, test, and support the decisions of the various entities involved in the sector. However, being developed for specific subdomains of PES, these tools lack interoperability with each other, hindering the possibility to achieve more complex and complete simulations, management, operation and decision support scenarios. This paper presents the Intelligent Energy Systems Ontology (IESO), which provides semantic interoperability within a society of multi-agent systems (MAS) in the frame of PES. It leverages the knowledge from existing and publicly available semantic models developed for specific domains to accomplish a shared vocabulary among the agents of the MAS society, overcoming the existing heterogeneity among the reused ontologies. Moreover, IESO provides agents with semantic reasoning, constraints validation, and data uniformization. The use of IESO is demonstrated through a case study that simulates the management of a distribution grid, considering the validation of the network's technical constraints. The results demonstrate the applicability of IESO for semantic interoperability, reasoning through constraints validation, and automatic units' conversion. IESO is publicly available and accomplishes the pre-established requirements for ontology sharing.

Abstract
Grape moths are a significant pest in vineyards, causing damage and losses in wine production. Pheromone traps are used to monitor grape moth populations and determine their developmental status to make informed decisions regarding pest control. Smart pest monitoring systems that employ sensors, cameras, and artificial intelligence algorithms are becoming increasingly popular due to their ability to streamline the monitoring process. In this study, we investigate the effectiveness of using segmentation as a pre-processing step to improve the detection of grape moths in trap images using deep learning models. We train two segmentation models, the U-Net architecture with ResNet18 and InceptionV3 backbonesl, and utilize the segmented and non-segmented images in the YOLOv5s and YOLOv8s detectors to evaluate the impact of segmentation on detection. Our results show that segmentation preprocessing can significantly improve detection by 3% for YOLOv5 and 1.2% for YOLOv8. These findings highlight the potential of segmentation pre-processing for enhancing insect detection in smart pest monitoring systems, paving the way for further exploration of different training methods.

Abstract

Abstract
Wildfire disturbances can profoundly impact many aspects of both ecosystem functioning and resilience. This study proposes a satellite-based approach to assess ecosystem resilience to wildfires based on post-fire trajec-tories of four key functional dimensions of ecosystems related to carbon, water, and energy exchanges: (i) vegetation primary production; (ii) vegetation and soil water content; (iii) land surface albedo; and (iv) land surface sensible heat. For each dimension, several metrics extracted from satellite image time-series, at the short, medium and long-term, describe both resistance (the ability to withstand environmental disturbances) and re-covery (the ability to pull back towards equilibrium). We used MODIS data for 2000-2018 to analyze trajectories after the 2005 wildfires in NW Iberian Peninsula. Primary production exhibited low resistance, with abrupt breaks immediately after the fire, but rapid recoveries, starting within six months after the fire and reaching stable pre-fire levels two years after. Loss of water content after the fire showed slightly higher resistance but slower and more gradual recoveries than primary production. On the other hand, albedo exhibited varying levels of resistance and recovery, with post-fire breaks often followed by increases to levels above pre-fire within the first two years, but sometimes with effects that persisted for many years. Finally, wildfire effects on sensible heat were generally more transient, with effects starting to dissipate after one year and overall rapid recoveries. Our approach was able to successfully depict key features of post-fire processes of ecosystem functioning at different timeframes. The added value of our multi-indicator approach for analyzing ecosystem resilience to wildfires was highlighted by the independence and complementarity among the proposed indicators targeting four dimensions of ecosystem functioning. We argue that such approaches can provide an enhanced characterization of ecosystem resilience to disturbances, ultimately upholding promising implications for post-fire ecosystem management and targeting different dimensions of ecosystem functioning.