2023
Authors
Araújo, I; Cerveira, A; Baptista, J;
Publication
Renewable Energy and Power Quality Journal
Abstract
2023
Authors
Santos, MVB; Mota, I; Campos, P;
Publication
JOURNAL OF MARKETING ANALYTICS
Abstract
Sponsored advertising on search engines is one of the fastest growing online advertising marketplaces. The space available for paid ads, or positions, is sold using auctions and payment is calculated considering the number of clicks each position receives. Two mechanisms are generally used in position auctions: Generalized Second Price (GSP) (e.g. Google, Yahoo!) and Vickrey-Clarke-Groves (VCG) (e.g. Facebook). To understand which mechanism guarantees the highest payoff to market players (search engines and advertisers), a multi-agent simulation is developed in Netlogo. Using the generated data, a supervised learning-based analysis on search engines and bidders' payoffs is made using linear regression models and regression trees. Results suggest that the average payoff for auctioneers (the search engines) and bidders (the advertisers), the price for each position, and first bidder's payment, are significantly different in the GSP and VCG mechanisms. We also found the mechanism that generates the highest payoff for the search engine is the VCG, while for the bidders it is the GSP.
2023
Authors
Barbosa, B;
Publication
Using Influencer Marketing as a Digital Business Strategy
Abstract
Virtual influencers are rapidly gaining significance in the digital marketing realm. This study offers an overview of the fragmented landscape of virtual influencer research, addressing key contributions, themes, methodologies, and future directions. Employing a bibliometric analysis approach, the research examined 52 articles from the Scopus database, shedding light on the evolving field. Findings underscore a dispersed literature landscape that began in 2020, spanning 44 distinct outlets and involving 138 authors. The prevailing research primarily centers on general social media users' perceptions of virtual influencers, leaving substantial gaps in the study of actual followers. Many pieces of research exhibit a lack of methodological rigor and theoretical framework. As the discipline progresses, there is an emergent need for enhanced methodologies that focus on genuine followers and encompass broader managerial objectives. The prospects for subsequent research in this domain are vast and promising. © 2024, IGI Global. All rights reserved.
2023
Authors
Trigo, Luís; Silva, Carlos Sousa e; Almeida, Vera Moitinho de; Marques, Diogo;
Publication
Abstract
2023
Authors
Santos, JC; Abreu, MH; Santos, MS; Duarte, H; Alpoim, T; Próspero, I; Sousa, S; Abreu, PH;
Publication
ONCOLOGIST
Abstract
This article compares the effectiveness of the PET/CT scan and bone scintigraphy for the detection of bone metastases in patients with breast cancer. Background Positron emission tomography/computed tomography (PET/CT) has become in recent years a tool for breast cancer (BC) staging. However, its accuracy to detect bone metastases is classically considered inferior to bone scintigraphy (BS). The purpose of this work is to compare the effectiveness of bone metastases detection between PET/CT and BS. Materials and Methods Prospective study of 410 female patients treated in a Comprehensive Cancer Center between 2014 and 2020 that performed PET/CT and BS for staging purposes. The image analysis was performed by 2 senior nuclear medicine physicians. The comparison was performed based on accuracy, sensitivity, and specificity on a patient and anatomical region level and was assessed using McNemar's Test. An average ROC was calculated for the anatomical region analysis. Results PET/CT presented higher values of accuracy and sensitivity (98.0% and 93.83%), surpassing BS (95.61% and 81.48%) in detecting bone disease. There was a significant difference in favor of PET/CT (sensitivity 93.83% vs. 81.48%), however, there is no significant difference in eliminating false positives (specificity 99.09% vs. 99.09%). PET/CT presented the highest accuracy and sensitivity values for most of the bone segments, only surpassed by BS for the cranium. There was a significant difference in favor of PET/CT in the upper limb, spine, thorax (sternum) and lower limb (pelvis and sacrum), and in favor of BS in the cranium. The ROC showed that PET/CT has a higher sensitivity and consistency across the bone segments. Conclusion With the correct imaging protocol, PET/CT does not require BS for patients with BC staging.
2023
Authors
Silva, RM; Carvalho, D; Martins, P; Rocha, T;
Publication
Innovative Technologies and Learning - 6th International Conference, ICITL 2023, Porto, Portugal, August 28-30, 2023, Proceedings
Abstract
Virtual reality (VR) technologies have been evolving in recent decades, allowing simulating real-life situations in controlled and safe virtual environments, where they reveal increasingly realistic details. There is an increase in the number of publications on virtual reality interventions in different areas, especially in Education, particularly in interventions with children diagnosed with Autism Spectrum Disorders (ASD). The lack of social skills prevents these children diagnosed with ASD to respond appropriately and adapt to the most diverse daily social situations. On this basis, VR has revealed a set of evidences that present promising results and show great acceptance among the diversified population with ASD. In order to understand how VR may contribute to the improvement of skills, allowing their inclusion, we conducted a systematic review of the literature. We present considerations on the selected studies, identifying the main gaps and pointing out possible directions for future research. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
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