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Publications

2022

Promotion of destinations through interactive digital marketing: collaborative model for smart cities

Authors
Cunha, CR; Mendonça, V; Martins, M; Carneiro, M;

Publication
International Conference on Tourism Research

Abstract
Smart cities are, by nature, spaces with a richness and diversity of technologies incorporated in their physical spaces, in such a way that they can be seen as a single intelligent and collaborative space. As technological pillars, two important layers arise – the sensory layer and the actuator layer, both of which are strongly interconnected with each other, emerging as a large Internet of Things network. This scenario reveals an enormous potential for marketing science and for the creation of innovative strategies to promote territories as touristic destinations. Within the multiple opportunities, there is space for the development of an interactive marketing experience, revolutionizing, through creative rethink, the way destinations interact with their visitors, and make known all their potential. Although in the context of tourism, there are three main moments in the visit process – the before, the during and the after, this work focuses on the moment of the destination visit – the during. In order to understand how creative rethink can be carried out to create innovative strategies to promote touristic destinations, an introduction is carried out, substantiating the concepts of digital marketing, smart cities and Internet of Things. Then, the methodology that governed the creation of a collaborative model for smart cities is clearly defined, being contextualized the importance of destinations-communication, the concept of a smart city and some of the major technology that support this concept. After contextualization and methodological aspects, this article presents a conceptual model where its components are described and where it is discussed how the model can take advantage of the variety of technologies that exist in a smart city, in order to allow innovative digital marketing strategies and innovating in the interaction between the city and the visitant, and vice versa – the vision of interactive digital marketing. In the model discussion, some interaction-scenarios and their main benefits are highlighted, which serve as examples for validating the proposed model. Finally, we present the work limitations and mains conclusions.

2022

The METIS Warm Support Structure Final Design

Authors
Costa, R; Amorim, A; Bone, A; Filho, M; Lopo, F; Ngando, M; Garcia, PJV;

Publication
GROUND-BASED AND AIRBORNE INSTRUMENTATION FOR ASTRONOMY IX

Abstract
This article presents the final design of the METIS/ELT warm support structure subsystem. It provides the mechanical interface between the cryostat and the Nasmyth platform, and it consists of three substructures: the elevation platform, the cryostat alignment structure, and the instrument access platform. The elevation platform is connected to the Nasmyth platform and holds the cryostat alignment platform, consisting of seven legs connected to three nodes. The cryostat alignment platform is a hexapod holding the cryostat, allowing maintenance, alignment, and positioning. The instrument access platform allows human access to the cryostat, it bears the cable support system and is prepared to support the future Single Laser Adaptive Optics system. The subsystem requirements, design trade-offs, interface considerations, and the substructures' final design and simulation results will be detailed as presented to the METIS Final Design Review in 2022.

2022

Statistical education and official statistics - training future data scientists

Authors
Silva, ME; Campos, P;

Publication
Proceedings of the IASE 2021 Satellite Conference

Abstract
EMOS (The European Master in Official Statistics) was set up to strengthen the collaboration within academia and producers of official statistics and help develop professionals able to work with European official data at different levels in the fast-changing production system of the 21st century. In this paper we address the need for training in Official Statistics, particularly in current times, where new skill sets and competencies are necessary. In particular, the needs for new data sources currently used by national statistical systems require the development of new methodologies. For that purpose, we do a matching between National Statistical Offices (NSO) needs and the offer from universities.

2022

A deep learning approach for automatic counting of bedbugs and grape moth

Authors
Teixeira, AC; Morais, R; Sousa, JJ; Peres, E; Cunha, A;

Publication
CENTERIS/ProjMAN/HCist

Abstract
The bedbug and the grape moth are the most significant pests affecting rice and vineyards, causing great damage. However, these pests are only two examples of the many insect pests that exist with great potential to cause significant crop damage. Insect traps are among the most appropriate solution for monitoring and counting, influencing the selection and dosage of the pesticide to be applied for pest control. However, the counting and monitoring operations are based on the frequent visit of technicians to the site and are supported by inefficient counting methods, which is a challenging and time-consuming task. This study proposes the automatic counting of bedbugs and grape moths in traps using deep learning algorithms. We use three different databases, Pest24, Bedbug and Grape moth. Pest24 is a public dataset with a great diversity of insects. The Bedbugs and the Grape moth datasets are private datasets provided by mySense, a precision agriculture platform developed and managed by researchers from the University of Tras-os-Montes e Alto Douro (UTAD). First, we trained the Pest24 dataset with YOLOv5, and we got an mAP of 69.3%. Then, using the weights obtained from the Pest24 dataset, we trained the Bedbug and Grape moth datasets. The best results for the bedbug dataset were obtained with the YOLOv5 with transfer learning with an AP of 96.5% and a counting error of 63.3%. The best result was obtained with YOLOv5 without transfer learning of Pest24 with an AP of 90.9% and a counting error of 6.7 for the Grape moth.

2022

WebPuppet - A Tiny Automated Web UI Testing Tool

Authors
Queirós, R;

Publication
Third International Computer Programming Education Conference, ICPEC 2022, June 2-3, 2022, Polytechnic Institute of Cávado and Ave (IPCA), Barcelos, Portugal.

Abstract
One of the most important phases in the Web development cycle is testing. There are several types of tests, different approaches to their use and a wide range of tools. However, most of them are not open source, require coding and do not have a pedagogical nature. This article introduces WebPuppet as an automated Web UI testing tool. The tool is distributed as a small Node package and can be easily integrated into any learning environment in the web development domain. In addition, it does not require coding in any language, just use a very simple domain-specific language that will generate a test script to run in client applications. In order to exemplify its use, a simple test scenario based on a login page is presented. © Queiros, Ricardo; licensed under Creative Commons License CC-BY 4.0

2022

The Role of Digital Marketing in Increasing SMEs' Competitiveness

Authors
Silva, RP; Mamede, H; Santos, A;

Publication
ICSBT: PROCEEDINGS OF THE 19TH INTERNATIONAL CONFERENCE ON SMART BUSINESS TECHNOLOGIES

Abstract
With the significant increase of technology-based newer competitors and the digital economy reshaping the global economic environment, it is undoubtful that the market is becoming aggressively more demanding for small and medium enterprises, which is a strong driver of their need to adopt new digital technologies and transform their businesses. Events such as the COVID-19 pandemic have accelerated the online engagement of consumers, and that also means that digital transformation might not only be about the digitalisation of internal processes and reshaping of business models but as well, and not least relevant, the Strategies used by SMEs to position themselves in the market and maximise the value of digital marketing to regain competitiveness and reposition their products.

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