Abstract
This review discusses the integration of intelligent technologies into customer interactions in organizations and highlights the benefits of using artificial intelligence systems based on a multimodal approach. Multimodal learning in marketing is explored, focusing on understanding trends and preferences by analyzing behavior patterns expressed in different modalities. The study suggests that research in multimodality is scarce but reveals that it is as a promising field for overcoming decision-making complexity and developing innovative marketing strategies. The article introduces a methodology for accurately representing multimodal elements and discusses the theoretical foundations and practical impact of multimodal learning. It also examines the use of embeddings, fusion techniques, and explores model performance evaluation. The review acknowledges the limitations of current multimodal approaches in marketing and encourages more guidelines for future research. Overall, this work emphasizes the importance of integrating intelligent technology in marketing to personalize customer experiences and improve decision-making processes.

Abstract
The increase in the use of mobile phones in recent years has raised significant concerns regarding road safety, more specifically motorcycle accidents. Driver distraction caused by mobile phone use is a topic of great importance, given the negative impact on traffic safety and the occurrence of accidents. In this way, the design of optimized and strategically planned interfaces for electric motorcycle displays can play a crucial role in driver safety, minimizing distractions and, consequently, the risk of accidents. This paper proposes a systematic review of the literature on improving electric motorcycle displays in the context of mobile applications, exploring the best way for the display to become the only digital tool needed while driving, without causing distraction to the driver. To achieve this result, recent studies from the scientific literature were analyzed, highlighting the importance of a clean layout containing only relevant information to the visual elements. The interface structure should be easy to understand and recognize, with feedback always available so as not to overwhelm the user experience. Through the review, we studied how to improve the design of motorcycle displays and reduce the use of mobile phones while driving. The results were essential for us to understand that the usability of the interface is crucial for consistency in its structure, as well as the vocabulary, which must be coherent and in familiar language.

Abstract
Olive oil production is a noteworthy economic activity in multiple places worldwide. Due to environmental degradation and lack of resources with population growth, there is a global tendency for more sustainable and efficient practices, driving the implementation of more responsible agricultural and industrial systems. This paper aims to develop an intelligent system architecture focused on optimizing the production of olive oil, improving product quality, reducing operational waste, and maximizing the efficient use of natural resources. Through the use of Industrial Internet of Things (IIoT) technologies, the proposed solution aims to monitor and control the parameters of olive oil production automatically. In addition, the study addresses sensors already used in the market and existing systems to compare and seek improvements. The proposed architecture contains three layers: device, edge, and cloud computing layer, which are integrated and enable the implementation of a scalable and complete solution that allows real-time visualization and control of the production process.

Abstract
With the recent surge in the electric vehicle market, there is a pressing demand for solutions and platforms to enhance vehicle lifecycle management. This is particularly pertinent for motorcycles, which are widely used in urban environments (e.g., for food delivery services) and require frequent maintenance. The present study proposes the research and development of a platform, along with mobile and web applications, focusing on optimizing the lifecycle of electric motorcycles. Central to this project is the implementation of Product Lifecycle Management (PLM) to simplify the planning of technical maintenance and the recording and access to technical events and information in the most transparent and non-intrusive way for all involved parties. This project aims to establish innovative and effective communication between owners, manufacturers, and service partners, ensuring the longevity and reliability of motorcycles.

Abstract
Uncertainty is pervasive in modern manufacturing settings. In order to cope with unexpected events, scheduling decisions are commonly taken resorting to dispatching rules, which are reactive in nature. However, rule performance varies according to shop utilisation and due date allowance, which often change in dynamic real-world job shops. Therefore, this paper explores systems that select dispatching rules as conditions change over time, namely periodic and real-time dispatching rule selection systems, which are based on supervised learning and reinforcement learning algorithms, respectively. These types of systems have been proposed in the past but have been further improved in this work by carefully selecting the most relevant state features and dispatching rules. Moreover, by testing both approaches on the same instances, it was possible to compare them and determine the most advantageous one. After the tests, which included a wide array of job shop instances, both periodic and real-time systems outperformed state-of-the-art dispatching rules by over 10% tardiness-wise. Nonetheless, the periodic rule selection approach was more robust across all tests than the real-time approach. These results demonstrate that there is a real incentive for managers to adopt dispatching rule selection systems.

Abstract
PurposeDetecting anomalous access to electronic health records (EHRs) is critical for safeguarding patient privacy and ensuring compliance with healthcare regulations. Traditional anomaly detection methods often struggle in this domain due to extreme class imbalance, limited labelled data and the subtlety of insider threats. This study proposes a lightweight, hybrid anomaly detection framework that integrates unsupervised, supervised and rule-based approaches using a meta-classifier architecture.Design/methodology/approachAn experimental and model-development approach is employed, combining machine learning techniques with domain-inspired rule modelling to construct a hybrid anomaly detection framework for healthcare access logs. Performance of the algorithm is measured using standard classification metrics such as precision, recall, F1-score and accuracy.FindingsEvaluated on a synthetic but realistic dataset of 50.000 normal and 500 labelled anomalous healthcare access events, the proposed framework achieved superior performance compared to standalone models as well as other hybrid models, with an F1-score of 0.8989 and recall of 0.8180. It also maintained low inference latency (0.028 ms) and energy consumption (4.03e-07 kg CO2), making it suitable for deployment in resource-constrained clinical environments.Originality/valueThis study highlights the potential of a hybrid meta-classifier to enhance anomaly detection in healthcare access logs, capturing both subtle and obvious anomalies while outperforming conventional models and remaining efficient, scalable and practical for real-time monitoring.