Abstract
After the pandemic we experienced, companies have felt the need to reinvent themselves and adapt to the present moment. The Internet and social networks have developed and increased their activity substantially. Users spend more time on social networks, shop more online, and feel more than ever a need for information and to view content. The main objective of this research is to define and implement a content marketing strategy for the social networks, through a quarterly content plan in the marketing services company Naive. In the first part of the research, presented in this paper, the work consisted of designing and implementing a questionnaire, obtaining a sample of 200 respondents to assess their perceptions and habits regarding social networks and the content offered on social networks, to study the results. The results obtained and analysis done will be used to develop a content strategy for Naive, which include studying the specific objectives for the company's different social networks, the actions to be developed and the content to be implemented.

Abstract
Pneumonia and COVID-19 are respiratory illnesses, the last caused by the severe acute respiratory syndrome virus, coronavirus 2 (SARS-CoV-2). Traditional detection processes can be slow, prone to errors, and laborious, leading to potential human mistakes and a limited ability to keep up with the speed of pathogen development. A web diagnosis application to aid the physician in the diagnosis process is presented, based on a modified deep neural network (AlexNet) to detect COVID-19 on X-rays and computed tomography (CT) scans as well as to detect pneumonia on X-rays. The system reached accuracy results well above 90% in seven well-known and documented datasets regarding the detection of COVID-19 and Pneumonia on X-rays and COVID-19 in CT scans.

Abstract
This article presents a comprehensive state of the art analysis of the challenging domain of synthetic data generation. Focusing on the problem of synthetic data generation, the paper explores various difficulties that are identified, especially in real-world problems such as those is the scope of power and, energy systems, including the amount of data, data privacy concerns, temporal considerations, dynamic generation, delays, and failures. The investigation delves into the multifaceted nature of the challenges presented by these factors in the synthesis process. The review thoroughly examines different models used in synthetic data generation, covering Generative Adversarial Networks (GANs), Variational Autoencoder (VAE), Synthetic Minority Oversampling Technique (SMOTE), Data Synthesizer (DS) and E. Non-Parametric SynthPop (SP-NP). Each model is dissected with respect to its advantages, disadvantages, and applicability in different data generation scenarios. Special attention is paid to the nuanced aspects of dynamic data generation and the mitigation of challenges such as delays and failures. The insights drawn from this review contribute to a deeper understanding of the landscape around synthetic data generation, providing a valuable resource for researchers, practitioners, and stakeholders who aim to harness the potential of synthetic data in addressing real-world data challenges. The paper concludes by outlining possible avenues for future research and development in this ever-evolving field. © 2024 IEEE.

Abstract
In today's world, the idea of sustainable fashion is gaining traction. Finding a link between pricing and the purchase of sustainable clothes is the aim of this study. Regression models and t-tests of two independent samples (two-tailed tests) were applied by means of the application of a questionnaire. The study found that consumers' willingness to pay for price increases is related with non-linear (quadratic or exponential) product pricing. The results of this study suggest that consumers are willing to pay higher prices for sustainable clothing. Through an understanding of the relationship between price and consumer behavior, businesses can more effectively align their pricing strategies with the demands of environmentally conscious consumers. © 2024, IGI Global. All rights reserved.

Abstract
This paper is concerned with the semantic segmentation within domain-specific contexts, such as those pertaining to biology, physics, or material science. Under these circumstances, the objects of interest are often irregular and have fine structure, i.e., detail at arbitrarily small scales. Empirically, they are often understood as self-similar processes, a concept grounded in Multifractal Analysis. We find that this multifractal behaviour is carried out through a convolutional neural network (CNN), if we view its channel-wise responses as self-similar measures. A function of the local singularities of each measure we call Singularity Stregth Recalibration (SSR) is set forth to modulate the response at each layer of the CNN. SSR is a lightweight, plug-in module for CNNs. We observe that it improves a baseline U-Net in two biomedical tasks: skin lesion and colonic polyp segmentation, by an average of 1.36% and 1.12% Dice score, respectively. To the best of our knowledge, this is the first time multifractal-analysis is conducted end-to-end for semantic segmentation.

Abstract
The resting brain has been extensively investigated for low frequency synchrony between brain regions, namely Functional Connectivity. However the other main stream of the brain connectivity analysis that seeks causal interactions between brain regions, Effective Connectivity, has been still little explored. Inherent complexity of brain activities in resting-state, as observed in Blood Oxygenation-Level Dependant fluctuations, calls for exploratory methods for characterizing these causal networks [1]. To determine the structure of the network that causes this dynamics, it is developed a method of identification based on least squares, which assumes knowledge of the signals of brain activity in different regions. As there is no access to functional Magnetic Resonance Imaging, data it is developed a model to obtain the Blood Oxygenation Level Dependent signals and it is implemented a reverse hemo-dynamic function. To assess the performance of the created model Monte Carlo simulations have been used.