2020
Authors
Barros, T; Rodrigues, P; Duarte, N; Shao, XF; Martins, FV; Barandas Karl, H; Yue, XG;
Publication
JOURNAL OF RISK AND FINANCIAL MANAGEMENT
Abstract
The current literature focuses on the cocreation of brands in dynamic contexts, but the impact of the relationships among brands on branding is poorly documented. To address this gap a concept is proposed concerning the relationships between brands and a model is developed, showing the influence of the latter on the identity and reputation of brands. Therefore, the goal of this study is to develop a brand relationships concept and to build a framework relating it with corporate brand identity and reputation, in a higher consumer involvement context like higher education. Structural equation modelling (SEM) was used for this purpose. In line with this, interviews, cooperatively developed by higher education lecturers and brand managers, were carried out with focus groups of higher education students, and questionnaires conducted, with 216 complete surveys obtained. Data are analyzed using confirmatory factor analysis and structural equation modelling. Results demonstrate that the concept of brand relationships comprises three dimensions: trust, commitment, and motivation. The structural model reveals robustness regarding the selected fit indicators, demonstrating that the relationships between brands influence brand identity and reputation. This suggests that managers must choose and promote brand relationships that gel with the identity and reputation of the primary brand they manage, to develop an integrated balanced product range.
2020
Authors
Ojo, O; Agundez, AG; Girault, B; Hernández, H; Cabana, E; García, AG; Arabshahi, P; Baquero, C; Casari, P; Ferreira, EJ; Frey, D; Georgiou, C; Goessens, M; Ishchenko, A; Jiménez, E; Kebkal, O; Lillo, RE; Menezes, R; Nicolaou, N; Ortega, A; Patras, P; Roberts, JC; Stavrakis, E; Tanaka, Y; Anta, AF;
Publication
CoRR
Abstract
2020
Authors
Monteiro, V; Catalão, JPS; Sousa, TJC; Pinto, JG; Mezaroba, M; Afonso, JL;
Publication
EAI Endorsed Trans. Energy Web
Abstract
As a contribution for sustainability, electric vehicles (EVs) are seen as one of the most effective influences in the transport sector. This paper proposes an improved voltage control of the EV operating as uninterruptible power supply (UPS) in smart homes. With the EV plugged-in into the smart home, it can act as an off-line UPS protecting the electrical appliances from power grid outages. The foremost advantages of the proposed voltage control strategy are comprehensively emphasized, establishing a comparison with the classical approach. Aiming to offer a sinusoidal voltage for linear and nonlinear electrical appliances, a pulse width modulation with a multi-loop control scheme is used. A Kalman filter is used for decreasing significantly the time of detecting power outages and, consequently, the transition for the UPS mode. The computer simulations and the acquired experimental results validate the proposed strategy in different conditions of operation. © 2019 Vitor Monteiro et al.
2020
Authors
Lopes, MS; Oliveira, BMPM; Neves, O; Melim, D; Freitas, P; Correia, F;
Publication
PROCEEDINGS OF THE NUTRITION SOCIETY
Abstract
2020
Authors
Miranda, JL; Delgado, CJM;
Publication
Developments in Corporate Governance and Responsibility
Abstract
The popularity of electric and hybrid cars has been growing worldwide, and Portugal is no exception. Companies have been offered incentives as a way to promote the transition to more sustainable transportation systems and supply chains. Celebrities and influencers are endorsing the new technology, and consumer preferences are changing. However, in Portugal, there are still consumers with misconceptions about the autonomy, cost and reliability of electric cars, which may favour the choice of a conventional car, in a new car purchase decision-making process. In this study, we analyse whether purchase intention in the near future of an electric car varies with a pro-environmental lifestyle, perceived symbolic value of the electric car, mobility patterns, age, and place of residence, (perfor-mance, social, financial and externalities) risk avoidance, consumer perceptions, knowledge about the cost, the autonomy and the existing infrastructures. A sample of 308 Portuguese consumers was collected with an online survey. Results from survey subsample analysis of 170 consumers who unequivocally claim that would opt for an electric vehicle or not show a positive relationship between the purchase intention of an electric car, the fuel cost increase, the proximity of convenient charging places and battery lifetime perception. It was also found that age, knowledge and perceived symbolic value of the electric car, in general, have a positive influence on consumers’ choice of an electric car. A negative relationship was found between the purchase intention, social and financial risk avoidance, perceived symbolic value of the electric car in particular and the number of cars each family has. © 2020 Emerald Publishing Limited.
2020
Authors
Vilaca, P; Saraiva, JT; Fidalgo, JN;
Publication
International Conference on the European Energy Market, EEM
Abstract
This paper reports the main results that were obtained in the scope of a consultancy study that was developed for EDP Distribuição, the main Portuguese distribution company, to evaluate the impact of a number of changes to be introduced in the Tariff System. These changes were proposed by ERSE, the Portuguese Regulatory Agency for the Energy Services, and included the redesign of the tariff periods and the possible introduction of a geographic differentiation on the Access Tariff to reflect different daily and yearly demand and flow patterns along the country. This work involved the development of a Cost Benefit Analysis, CBA, as well as a Pilot Project that included 82 MV and HV consumers to evaluate several Key Performance Indices, KPI, used to characterize the proposed changes on the tariff system. © 2020 IEEE.
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