Abstract
This chapter aims to analyze and map the behaviors and strategies employed by organizations recognized for their innovation, with the goal of developing a comprehensive innovation management framework. This framework is designed to merge innovation practices with elements of traditional management, creating a hybrid model to support companies, universities, and research institutes in fostering innovation. Rooted in an understanding of human evolution, the framework will reflect changes in needs, skills, and behaviors over time, enabling institutions to adapt their innovation strategies to align with societal and individual development. Adopting an interdisciplinary approach, it will integrate concepts from innovation, organizational management, and the human sciences to establish a structure that supports sustainable innovation while addressing contemporary challenges. © 2025, IGI Global Scientific Publishing.

Abstract
With the consistent adoption of iVR and growing research on the topic, it becomes fundamental to understand how the perception of Realism plays a role in the potential of iVR. This work puts forwards a hypothesis-driven theoretical model of how the perception of each multisensory stimulus (Visual, Audio, Haptic and Scent) is related to the perception of Realism of the whole experience (Subjective Realism) and, in turn, how this Subjective Realism is related to Involvement and Presence. The model was validated using a sample of 216 subjects in a multisensory iVR experience. The results indicated a good model fit and provided evidence on how the perception of Realism of Visual, Audio and Scent individually is linked to Subjective Realism. Furthermore, the results demonstrate strong evidence that Subjective Realism is strongly associated with Involvement and Presence. These results put forwards a validated questionnaire for the perception of Realism of different aspects of the virtual experience and a robust theoretical model on the interconnections of these constructs. We provide empirical evidence that can be used to optimise iVR systems for Presence, Involvement and Subjective Realism, thereby enhancing the effectiveness of iVR experiences and opening new research avenues.

Abstract
Climate change has led to the need to transition to clean technologies, which depend on an number of critical metals. These metals, such as nickel, lithium, and manganese, are essential for developing batteries. However, the scarcity of these elements and the risks of disruptions to their supply chain have increased interest in exploiting resources on the deep seabed, particularly polymetallic nodules. As the identification of these nodules must be efficient to minimize disturbance to the marine ecosystem, deep learning techniques have emerged as a potential solution. Traditional deep learning methods are based on the use of convolutional layers to extract features, while recent architectures, such as transformer-based architectures, use self-attention mechanisms to obtain global context. This paper evaluates the performance of representative models from both categories across three tasks: detection, object segmentation, and semantic segmentation. The initial results suggest that transformer-based methods perform better in most evaluation metrics, but at the cost of higher computational resources. Furthermore, recent versions of You Only Look Once (YOLO) have obtained competitive results in terms of mean average precision.

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Abstract
The evolution of transport technologies, marked by integrating connectivity and automation, has led to innovative approaches such as truck platooning. This concept involves linking multiple trucks through automated driving and vehicle-to-vehicle communication, promising to revolutionize the freight industry by enhancing efficiency and reducing operational costs. This systematic review explores the current state of truck platooning testing literature, focusing on simulator and on-road tests. The objective is to identify key scenarios and requirements for successfully developing and implementing the truck platooning concept. Following the Preferred Reporting Items for Systematic Review and Meta-Analysis Protocols (PRISMA) guidelines, we searched the Web of Science and Scopus databases, leading to the inclusion of thirty pertinent articles encompassing simulation-based, on-road, and mixed-environment experiments. In addition to the type of testing environment, these articles were assorted into three groups corresponding to their main thematic scope, human-centered, technology-centered, and energy efficiency studies, each providing unique insights into core themes for the development of truck platooning. The results reveal a commonly preferred platoon formation consisting of three trucks maintaining a constant speed of 80 km/h and a stable distance of 10 m between them. Simulator-based studies have predominantly concentrated on human factors, examining driver behavior and interaction within the platooning framework. In contrast, on-road trials have yielded tangible data, offering a more technology-driven perspective and contributing practical insights to the field. While the literature on truck platooning has grown considerably, this review recognizes some limitations in the existing literature and suggests paths for future research. Overall, this systematic review provides valuable insights to the ongoing development of robust and effective truck platooning systems.

Abstract
This chapter aims to understand how Esports organizations can improve digital marketing strategies, considering the unique characteristics of this sector and the importance of maintaining solid relationships with the target audience. The research was carried out using a mixed methodology, which included the application of quantitative research to evaluate the behaviors of Esports fans and a qualitative literature review to explore the trends and challenges of digital marketing in this context. The results show that the esports audience consists predominantly of young males, with a strong interest in video games, technology and pop culture. The personalization of digital strategies, focusing on platforms such as YouTube and Twitch, as well as the use of promotions and sweepstakes, proved essential for audience engagement. Although the use of influencers has a neutral perception, campaigns that offer direct benefits, such as promotions, are more attractive.