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2020
Autores
Vinagre, J; Jorge, AM; Ghossein, MA; Bifet, A;
Publicação
RecSys 2020: Fourteenth ACM Conference on Recommender Systems, Virtual Event, Brazil, September 22-26, 2020
Abstract
2020
Autores
Leao, G; Costa, CM; Sousa, A; Veiga, G;
Publicação
FOURTH IBERIAN ROBOTICS CONFERENCE: ADVANCES IN ROBOTICS, ROBOT 2019, VOL 1
Abstract
2020
Autores
Pedroso, JP;
Publicação
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Abstract
2020
Autores
Coelho, J; Vanhoucke, M;
Publicação
COMPUTERS & OPERATIONS RESEARCH
Abstract
2020
Autores
Loureiro, D; Camacho-Collados, J;
Publicação
Proceedings of the 2020 Conference on Empirical Methods in Natural Language Processing (EMNLP)
Abstract
2020
Autores
Serra, D; Morais, EP; Cunha, CR;
Publicação
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
Abstract
Digital Marketing is a decisive advantage for the business strategy of the hotel sector. Besides being a powerful tool for implementing tourism marketing actions and policies also enables the monitoring and measurement of results; helping to keep them at a level of effectiveness and success or to improve them. Digital Marketing can also be a strong ally in combating unforeseen economic crises in the hotel sector, as is the case of the current situation that we are experiencing caused by COVID-19. In this article, the Digital Marketing strategy implemented by HSL from the point of view of the digital consumer will be analyzed, through an exploratory analysis of its website, online booking platforms, social networks and how these digital tools have helped HSL throughout the pandemic. COVID-19.
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