Publications

2020

ORSUM - Workshop on Online Recommender Systems and User Modeling

Authors
Vinagre, J; Jorge, AM; Ghossein, MA; Bifet, A;

Publication
RecSys 2020: Fourteenth ACM Conference on Recommender Systems, Virtual Event, Brazil, September 22-26, 2020

Abstract

2020

Perception of Entangled Tubes for Automated Bin Picking

Authors
Leao, G; Costa, CM; Sousa, A; Veiga, G;

Publication
FOURTH IBERIAN ROBOTICS CONFERENCE: ADVANCES IN ROBOTICS, ROBOT 2019, VOL 1

Abstract

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2020

Heuristics for Packing Semifluids

Authors
Pedroso, JP;

Publication
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH

Abstract

2020

Going to the core of hard resource-constrained project scheduling instances

Authors
Coelho, J; Vanhoucke, M;

Publication
COMPUTERS & OPERATIONS RESEARCH

Abstract

2020

Don’t Neglect the Obvious: On the Role of Unambiguous Words in Word Sense Disambiguation

Authors
Loureiro, D; Camacho-Collados, J;

Publication
Proceedings of the 2020 Conference on Empirical Methods in Natural Language Processing (EMNLP)

Abstract

2020

The importance of digital marketing in hospitality: Case study of hotel turismo são lázaro [A importância do marketing digital na hotelaria: Caso de estudo do hotel turismo são lázaro]

Authors
Serra, D; Morais, EP; Cunha, CR;

Publication
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao

Abstract
Digital Marketing is a decisive advantage for the business strategy of the hotel sector. Besides being a powerful tool for implementing tourism marketing actions and policies also enables the monitoring and measurement of results; helping to keep them at a level of effectiveness and success or to improve them. Digital Marketing can also be a strong ally in combating unforeseen economic crises in the hotel sector, as is the case of the current situation that we are experiencing caused by COVID-19. In this article, the Digital Marketing strategy implemented by HSL from the point of view of the digital consumer will be analyzed, through an exploratory analysis of its website, online booking platforms, social networks and how these digital tools have helped HSL throughout the pandemic. COVID-19.

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