Abstract
As storytelling influences consumer attitudes and opinions, conditioning the tourist experience by appealing to the imagination, this paper reviews the literature covering the analysis of 66 papers that focus on the storytelling of the visitor/tourist as the main subject. The article is divided into four main themes: (a) storytelling as a tool to attract tourists; (b) the role of the storyteller; (c) the tourist as a storyteller; and (d) what makes a good story. The Hoshin Kanri Matrix was used to showcase each of the main themes. Although storytelling has been widely used to attract tourists, it is crucial that tourist-based storytelling can be a credible substitute for destination-based storytelling, as empathy, authenticity and the emotional attachment of tourists as storytellers play an important role as good stories, transforming and co-creating their experiences that emerge from the interaction of tourists, residents, and intermediaries.

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Abstract

Abstract
This study explores models for synthetic data generation of time series. In order to improve the achieved results, i.e., the data generated, new ways of improvement are explored and different models of synthetic data generation are compared. The model addressed in this work is the Generative Adversarial Networks (GANs), known for generating data similar to the original basis data through the training of a generator. The GANs are applied using the datasets of Quinta de Santa Barbara and the Pinhao region, with the main variables being the Average temperature, Wind direction, Average wind speed, Maximum instantaneous wind speed and Solar radiation. The model allowed to generate missing data in a given period and, in turn, enables to analyze the results and compare them with those of a multiple linear regression method, being able to evaluate the effectiveness of the generated data. In this way, through the study and analysis of the GANs we can see if the model presents effectiveness and accuracy in the synthetic generation of meteorological data. With the proper conclusions of the results, this information can be used in order to improve the search for different models and the ability to generate synthetic time series data, which is representative of the real, original, data.

Abstract

Abstract
The growing interest in learning more about consumer behaviors through analytical techniques requires the integration of innovative approaches that relate their needs to strategic marketing procedures. Multimodality and Affective Computing combined a series of robust optimizations for this challenge, implying the complexity of each application. However, the entanglement of different modalities demands new and tailored refinements to enhance adaptability and accuracy in the field. This paper outlines the implementation of a Multimodal Artificial Intelligence methodology with Affective Computing to enhance consumer insights and marketing strategies. The application combines different data modalities, such as textual, visual, and audio inputs, to tackle complex issues in dealing with consumer sentiment. The proposed approach uses advanced preprocessing techniques, including word embeddings, neural networks, and recurrent models, to extract information from diverse modalities. Fusion strategies, such as attention-based and late fusion procedures, are utilized to combine knowledge, facilitating robust sentiment detection. The implementation includes the analysis of real-time customer feedback on social media and product assessments, demonstrating improvements in predicting engagement and shaping consumer behavior. The results underscore the practical viability of the suggested method, promoting progress in multimodal sentiment analysis to extract actionable consumer insights in marketing.