Abstract
Purpose This study aims to present a practical approach to recognizing leadership styles by adopting a serious game in the context of an entrepreneurship course in higher education. Design/methodology/approach The action-research methodology is adopted to explore how the various leadership styles are perceived and assimilated by students. Furthermore, students are organized into eight groups to explore this phenomenon through a thematic analysis. Findings The findings reveal that transformational and transactional leadership can coexist and be applied in organizational management. The results also indicate that students with relevant professional experience have a greater ability to identify the benefits and challenges associated with each leadership style as they recognize these styles throughout their professional careers. Originality/value This paper mainly offers practical implications by presenting an alternative and complementary approach to exploring leadership styles. Through this approach, students can recognize the various leadership styles in the game personas and realize their impact on the dynamics of an organization.

Abstract
Innovation is one of the key aspects that drive economic growth and social welfare, one of the ways that it occurs is through technology transfer. However, using a patent to innovate through technology transfer is a complex process, full of uncertainties, and there is not a well-defined process available that enables entrepreneurs to develop business models based on patents. Therefore, this study aims to develop a methodology to support entrepreneurs in the development of businesses from patents available in technology transfer programs. The P2B methodology was developed within two research steps. Firstly, based on a structured literature review and on the case study analysis of the European Space Agency Business Incubation Center (ESA BIC), an initial conceptualization of the methodology was developed. Secondly, data was collected throughout thirteen semi-structured interviews with experts in technology transfer and management, innovation, and business model development to create the final proposed P2B methodology. The P2B methodology addresses the inherent challenges of the innovative business development process, specific to the technology transfer context, by providing a set of twenty-three activities, supported by sixteen tools, divided into four major phases: technology analysis, value analysis, business model, and business plan.

Abstract
Recent studies show the high prevalence of the use of messaging platform and its growth trend, especially in younger populations (Figueroa Jacinto and Arndt 2018). Messaging apps are used not only to communicate and stay in touch with family and friends, but also to access services. Interactions with commercial purposes, such as making purchases, seeking out assistance and customer support, providing feedback or making reservations are already widely used, but legal and healthcare related areas also present prominent growth (Eeuwen 2017). In this chapter it is our objective to explore how technologies such as natural language processing, speech recognition, text-to-speech, machine learning, and cloud computing can be integrated to develop high quality chatbots for healthcare purposes. Additionally, we will cover an application case based on COVID-19 prevention and management.

Abstract
Although the internationalization of business firms has been intensively studied, the internationalization of nongovernmental organizations (NGOs) is still in a growing-up stage as NGOs are focused on serving specific social interests. They may not only be influenced by social, political, and economic goals, but also cater to social or humanitarian services dealing with health, environmental protection, and human rights. Based on the importance of NGOs and the lack of previous studies on their internationalization process, this paper analyzes the results of a systematic literature review (SLR) on the internationalization of NGOs. It is possible to conclude that this topic is under-researched and fragmented and has been dealt with by following qualitative studies. Moreover, the internationalization of NGOs is far from similar to the models that explain the internationalization of for-profit businesses. NGOs are clearly tuned to the services they provide and seek complementary resources from governmental sources and state agencies so that they are capable of providing a variety of human and financial resources. The main limitation of this study is that it is based solely on two academic databases: SCOPUS and WoS.

Abstract
Churn and how to deal with it is an essential issue in the telecommunications sector. Within the scope of actionable knowledge, we argue that it is crucial to find effective personalized interventions that can lead to a reduction in dropouts and that, at the same time, make it possible to determine the causal effect of these interventions. Considering an intervention that encourages clients to opt for a longer-term contract for benefits, we used Uplift modeling and the Transformed Outcome Approach as a machine learning-based technique for individual-level prediction. The result is actionable profiles of persuadable customers that increase retention and strike the right balance between the campaign budget.

Abstract
Cancer is one of the diseases with the highest mortality rate in the world. To understand the different origins of the disease, and to facilitate the development of new ways to treat it, laboratories cultivate, in vitro, cancer cells (cell lines), taken from patients with cancer. These cell lines enable researchers to test new approaches and to have an appropriate procedure for comparison of results. The methods used in an initial study at EMBL-EBI Institute (Cambridge, UK) were based on algorithms that construct propositional like models. The results reported were promising but we believe that they can be improved. A relevant limitation of the algorithms used in the original study is the absence or severe lack of comprehensibility of the models constructed. In Life Sciences, the possibility of understanding a model is an asset to help the specialist to understand the phenomenon that produced the data. With our study we have improved the performance of forecasting models and constructed understandable models. To meet these objectives we have used Graph Mining and Inductive Logic Programming algorithms.