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Publications

Publications by Pedro Brito

2024

Destination Meanings Shaped by Home Environment: A Schema-Based Intra-Cultural Comparison of Chinese and Macau Outbound Tourists in Europe

Authors
Mou, JJ; Brito, PQ;

Publication
LEISURE SCIENCES

Abstract
While place attachment has been a hot research topic in tourism, place meanings generally have received less attention from researchers. By bridging environmental psychology to the context of tourism, this research employs schema theory to explore how the home environment influences place meanings perceived in foreign destinations by tourists belonging to the same cultural group, i.e., Chinese and Macau outbound tourists in Europe. Semi-structured interviews were conducted, and the findings show that there is much overlap in both groups' place meanings regarding Europe as they are culturally Chinese. Nonetheless, the Portuguese symbolic settings of their home environment are profoundly integrated in the Macau interviewees' autobiographical memories and self-identity, which turns them into "vicarious insiders" of Portugal prior to their actual visits, thus rendering Portugal a specifically meaningful destination. This study makes theoretical contributions to the tourism place literature and provides practical implications regarding meaning marketing for destination management organizations.

2025

Digital Technology Usage in Tajikistan

Authors
Bobokhonov, S; Brito, PQ; Raut, UR; Pawar, PA;

Publication
QUALITATIVE REPORT

Abstract
The rapid development of digital technologies is significantly changing how people live, and these changes have a particular impact on the younger generation in Tajikistan. Our study therefore aims to analyze the factors influencing young Tajiks' opinions as users of digital technology and to examine digital technology usage in Tajikistan. We conducted a qualitative analysis of the opinions of young Tajik individuals aged 18 to 30 and found that they generally consider digital technology to be an integral part of their daily lives. Data collection was carried out through focus group discussions (FGDs) and the data analysis was performed using thematic analysis. Our findings indicate that young Tajiks cannot imagine life without digital technology and that women's use of digital technology remains limited due to religious beliefs and practices. This study has significant implications for digital technology providers seeking to develop strategies to promote the adoption and usage of digital technology.

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