Abstract
This paper contributes to developing a Method for Creating Persona Templates (MCPT), addressing a significant gap in user-centred design methodologies. Utilising qualitative data collection and analysis techniques, MCPT offers a systematic approach to developing robust and context-oriented persona templates. MCPT was created by applying the Design Science Research (DSR) methodology, and it incorporates multiple iterations for template refinement and validation among project stakeholders; all of the proposed steps of this method were based on theoretical contributions. Furthermore, MCPT was tested and refined within a real-life R&D project focusing on developing a digital platform e-marketplace for short agrifood supply chains in two iteration cycles. MCPT fills a critical void in persona research by providing detailed instructions for each step of template development. By involving the target audience, users, and project stakeholders, MCPT adds rigour to the persona creation process, enhancing the quality and relevance of personae casts. This paper contributes to the body of knowledge by offering an initial proposal of a comprehensive method for creating persona templates within diverse projects and contexts. Further research should explore MCPT’s adaptability to different settings and projects, thus refining its effectiveness and extending its utility in user-centred design practices. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.