2025
Authors
Almeida, F; Okon, E;
Publication
The Journal of Supercomputing
Abstract
2025
Authors
Almeida, F; Okon, E;
Publication
African Journal of Economic and Management Studies
Abstract
2025
Authors
Almeida, F; Deutsch, N;
Publication
Urban Governance
Abstract
2025
Authors
Almeida, F; Okon, E;
Publication
Digital Transformation and Society
Abstract
Purpose: The Internet of Things (IoT) is currently acting as a critical component of the digitalization process by connecting physical devices to the digital world. It is assumed that IoT serves as both a driver and enabler of digitalization. Accordingly, this study investigates the significance of digitalization in enhancing small and medium-sized enterprises (SMEs) firm performance using IoT as a mediator. Design/methodology/approach: Relying on a sample of 393 SMEs in Portugal, the study used a survey method and questionnaire to gather data, while utilizing the structured equations model to explore the relationship between the constructs of the research model. Findings: The findings show that digital infrastructure and value chains are central to digitalization. Technology, data analytics, digital skills and transformation strategies directly and jointly enhance firm performance. The study also highlights the mediating role of IoT in this relationship and stresses the need to consider industry dynamics, digital readiness and strategic goals when assessing IoT’s impact on SME performance. Originality/value: This study provides valuable insights into the core of digitalization, emphasizing the need for SMEs to effectively integrate digital infrastructure, digital value chains and IoT-driven technologies to drive performance and long-term success. © 2025, Fernando Almeida and Edet Okon.
2025
Authors
Almeida, F; Sousa, C; Lucas, CO;
Publication
Advances in Computational Intelligence and Robotics - AI Applications and Pedagogical Innovation
Abstract
2025
Authors
Caiado, F; Fonseca, J; Silva, J; Neves, S; Moreira, A; Gonçalves, R; Martins, J; Branco, F; Au Yong Oliveira, M;
Publication
EXPERT SYSTEMS
Abstract
The growing use of technology and social media has resulted in the emergence of digital influencers, a new profession capable of changing the mentalities and behaviours of those who follow them. This study arises to better understand the potential impact digital influencers might have on the Portuguese population's purchase behaviour and patterns, and for this purpose, seven hypotheses were formulated. An online questionnaire was conducted to respond to these theoretical assumptions and collected data from 175 respondents. A total of 129 valid answers were considered. It was possible to conclude that purchase intention does not necessarily translate into a purchase action. It was also concluded that the relationship between social network use and the purchase of products/services recommended by influencers is only statistically significant for Instagram. Furthermore, the individuals' generation is not statistically significant / linked with purchasing a product/service recommended by influencers. Yet further, a small percentage of respondents have also identified themselves as impulsive shoppers and perceived Instagram as their favourite social network. With the results of this study, it is also possible to state that the influencer's opinion was classified as the last factor considered in the purchase decision process. Additionally, there is a weak negative association between purchasing a product/service recommended by influencers with sponsorship disclosure and remunerated partnership, which decreases credibility and discourages purchasing, in Portugal, a feminine culture which dislikes materialism.
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