Abstract
The thermal SPA sector is currently experiencing a stable growth trend, which according to the World Tourism Organization (WTO) is expected to continue over the upcoming years. In Portugal, the sector has a very significant profile, with the existence of almost a hundred SPAs and thermal SPAs that generate a business volume (direct and indirect) of over 30 M€ per year. Although the beginning of the process of digital transformation of the sector is already visible, there is no holistic view of the sector which means that the currently existing information systems (IS) do not present a useful response to the needs faced by the sector. Therefore, an architecture proposal was conceived and described for an IS that provides a useful, efficient, and agile response to the needs of the entire thermalism sector and its stakeholders. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

Abstract
The growing use of technology and social media has resulted in the emergence of digital influencers, a new profession capable of changing the mentalities and behaviours of those who follow them. This study arises to better understand the potential impact digital influencers might have on the Portuguese population’s purchase behaviour and patterns, and for this purpose, seven hypotheses were formulated. An online questionnaire was conducted to respond to these theoretical assumptions and collected data from 175 respondents. A total of 129 valid answers were considered. It was possible to conclude that purchase intention does not necessarily translate into a purchase action. It was also concluded that the relationship between social network use and the purchase of products/services recommended by influencers is only significant for Instagram. Furthermore, individuals’ Generation is not significantly linked with purchasing a product/service recommended by influencers. Furthermore, a small percentage of respondents have also identified themselves as impulsive shoppers and perceived Instagram as their favourite social network. With the results of this study, it is also possible to state that the influencer’s opinion was classified as the last factor considered in the purchase decision process. Additionally, there is a weak negative association between purchasing a product/service recommended by influencers with sponsorship disclosure and remunerated partnership, which decreases credibility and discourages purchasing.

Abstract

Abstract
The pursuit of happiness is a fundamental human goal that has been studied by philosophers, theologians, and scientists for centuries. Despite its universal importance, the definition and means of achieving happiness vary greatly across cultures and individual experiences (Uchida, Norasakkunkit and Kitayama, 2004). Cultures have different beliefs, values, and customs that shape their understanding of happiness. For example, some cultures may place a higher value on material wealth and success, while others may prioritize spiritual fulfilment or strong relationships (Joshanloo and Weijers, 2014). In this autoethnographic paper, I reflect on my own personal journey towards happiness during a one-year travel across 22 countries within southern Africa, southeast Asia, and south America, focusing on the first part of the trip – southern Africa. Autoethnography is a qualitative research method that involves the researcher reflecting on their personal experiences and cultural positionality in order to understand and analyse cultural phenomena (Bunyan, 2021). It combines elements of autobiography and ethnography, as the researcher uses their own experiences as a way to explore and understand the cultural context in which they participate (Hamilton, Smith and Worthington, 2008). Through the use of personal narrative and cultural analysis, I delve into the ways in which my own cultural background and societal expectations shaped my understanding of happiness. I also explore the ways in which immersing myself in a new culture and community impacted my pursuit of happiness and well-being. By reflecting on my own experiences and observations, I aim to shed light on the complexities of the pursuit of happiness and the potential for personal and cultural growth that can result from stepping outside of one's comfort zone. Through this autoethnographic lens, we hope to offer a unique and personal perspective on the pursuit of happiness, and to encourage readers to consider the cultural and individual factors that influence their own pursuit of this universal goal. We also reflect on how innovation and technology, essential to business, may not be as important to achieve happiness in certain contexts. This essay is a call for reflection on what truly matters in life.

Abstract
The present study aimed to analyze the current state of the art regarding brand hate with the main intention of identifying possible gaps to be explored in future studies. Brand hate can be described as a set of negative emotions on the part of consumers concerning a certain brand, whose implications involve a reduction in the profitability of companies, as well as of their market shares. From the research carried out in the Scopus and Web of Science databases, 90 publications related to the theme were identified, of which 25 were selected and read in full. The analyzed literature points out that research on the subject has focused almost exclusively on the development of the phenomenon and its consequences from the perspective of consumer behavior. Therefore, the emphasis has been on identifying its direct antecedents, on the effects of its mediators in a set of behaviors such as complaints, negative word of mouth, protests, sponsorship reduction and assignment, brand change, and wishes for revenge, among others. Few studies have been dedicated to understanding the direct effects of brand hate on consumer behavior, its evolution over time in different industries and contexts, who its mediators are, and how the phenomenon is perceived and managed from the perspective of the companies involved in this phenomenon, providing opportunities for future research.

Abstract
Licensing technologies are one of the main ways to produce and bring academic research to society. Despite previous studies' dedicated efforts to identify licensing probabilities, the question of how the expertise and prestige that a university has in a given technological field influences the licensing probabilities is still little addressed. This article aims to identify information in patent documents to estimate the probabilities of licensing technologies produced at the university. For that, we performed a data mining of licensed and unlicensed patents from an important Brazilian University (n = 1,578). We estimated the licensing probabilities using the Logistic Regression technique, based on the Maximum Likelihood Estimation. The results suggest that the variables of know-how in the main field and Technological strength in the main field are the most important/influential variables in estimating the probabilities of licensing a given patent. The main conclusion obtained from the results is that: universities, to obtain more licenses, must increase their know-how (expertise) in some technological fields, maintaining a reasonable level between specialization and diversification. Additionally, the higher the citations received (prestige/recognition) by a university in a given technological field, the greater the probability of patent licensing in that technological field. In terms of practical contributions, this study suggests that: investments in specific technological fields generate more competitive advantages for the university and, thus, more technological successes.