2018
Authors
Rodrigues, S; Goncalves, R; Teixeira, MS; Martins, J; Branco, F;
Publication
2018 13TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)
Abstract
With the constant ICT evolution, the way users interact with e-commerce platforms (EC) is changing and there are constantly emerging new needs both from customers, such as the possibility of customization and individual personalization, and from business operators. As argued by existing literature, EC is a very relevant tool for the overall development of territories, especially those with inherent constraints, such as low-density regions. This work seeks to propose, through a functional and technical analysis, an electronic commerce platform of tourism products and services that allows both the traditional commercialization of products and, in parallel, the negotiation in (almost) real time of tourism products and services, idealized by customers themselves, to which operators can reply via the platform itself.
2018
Authors
Goncalves, R; Rocha, T; Martins, J; Branco, F; Au Yong Oliveira, M;
Publication
UNIVERSAL ACCESS IN THE INFORMATION SOCIETY
Abstract
Considering the importance associated with e-commerce website accessibility and usability, a study on one of the most relevant Portuguese e-commerce websites has been performed using both automatic and manual assessment procedures. In an initial stage, we evaluated the chosen website with a Web accessibility and usability automatic tool called SortSite; after that, we performed a manual evaluation to verify each previously detected error and present possible solutions to overcome those faults. In a third phase, three usability specialists have been used to perform a heuristic evaluation of the chosen website. Finally, user tests with blind people were carried out in order to fully assess the compliance with accessibility and usability guidelines and standards. The results showed that the platform had a good score regarding the automatic evaluation; however, when the heuristic and manual evaluations were performed, some accessibility and usability problems were discovered. Moreover, the user test results showed bad marks regarding efficiency, effectiveness, and satisfaction by the group of participants. As a conclusion, we highlight user interaction problems and propose seven recommendations focused on enhancing accessibility and usability of not only the evaluated e-commerce website, but also of other similar ones.
2018
Authors
Au Yong Oliveira, M; Moreira, F; Martins, J; Branco, F; Goncalves, R;
Publication
2018 13TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)
Abstract
This study follows an interpretivist approach and showcases five testimonials of technology usage in everyday life, in Rio de Janeiro, Brazil; the research also brings forward the perspectives of 31 other Brazilian citizens. The informants are Brazilian Master's level students who were on an exchange program to Portugal, at a major Portuguese university. Brazil, and in particular Rio de Janeiro, the focus of this study, are seen to have talented people and to be also open to technology - on the developing side as well as on the user side. Trust issues still exist - concerning e-commerce - and may indeed be pervasive in society. Brazil is currently undergoing a profound social and economic crisis, which it is trying to recover from. Indeed, the general lack of safety and security felt in Rio de Janeiro may even be a reason for the popularity of home and work deliveries - so that citizens will not have to travel - with travel constituting an additional risk which many may prefer to avoid. Thus, technology (a diverse set of apps) may be serving an additional purpose - that of ensuring security in daily life in Brazil.
2018
Authors
Au Yong Oliveira, M; Goncalves, R; Martins, J; Branco, F;
Publication
TELEMATICS AND INFORMATICS
Abstract
Millennials interact with technology like no other generation before them and this is affecting how they want to be taught in higher education and how they want to lead and expect to be led in organizations, after graduating. Though stating that they want to be enlightened in academia, some qualitative comments from millennials indicate the opposite, namely that they want to be prepared but also to be kept naive as to what business really entails. This is expected to help keep motivation levels high, as motivation is seen to be the key element to success in life. Millennials expect also to be led authentically and to be treated as valued human beings. This is in contrast to the current autocratic leadership profile found predominantly in Portuguese organizations, at the time of writing. This study had a sample of one hundred and eleven millennial students who answered a survey on attitudes towards leadership and their desired approach to higher education. Three interviews with seasoned executives were also performed, to establish a contrast and see other perspectives. With this research, we conclude that we may be in the presence of a hard working millennial generation, contrary to previous research findings which has indicated that they are lazy. Finally, information technology (IT) is a precious partner in class, in particular Padlet.com, Moodle, and online News Forums, as well as the challenge to create original videos about course content. Future research should focus on how technology has made society more transparent with employees wanting more democratic leaders in times when hierarchies are seen to hinder rather than aid productivity levels.
2018
Authors
Silva, J; Gonçalves, R; Martins, J; Branco, F; Pereira, A;
Publication
Learning and Collaboration Technologies. Learning and Teaching - 5th International Conference, LCT 2018, Held as Part of HCI International 2018, Las Vegas, NV, USA, July 15-20, 2018, Proceedings, Part II
Abstract
Though equal access to all digital devices, content and applications should be ensured by default in the Digital Age, reality has yet to match this ideal, despite the numerous efforts to raise awareness of the problem. For the visually impaired, the existence of e-accessibility issues represents a barrier that, in the majority of situations, cannot be overcome. Nevertheless, this group of individuals still insists on using digital devices, to carry out tasks from their daily lives, such as reading and writing e-mails, reading news and weather websites, and using social networks. This assumption has been validated through a survey completed by 29 blind or partially sighted individuals. Considering that the lack of depth of knowledge in developers constitutes one of the most significant constraints to the development of accessibility software and digital content, the proposal for “slide 0” to be included as an educational resource, when developers are learning how to engineer software, is discussed later in the paper. This contribution, if precisely focused on the various types of software projects, would represent a novel addition to the existing scientific literature, but also a comprehensive aid to the inclusion of e-accessibility when lecturing experts on software engineering. © 2018, Springer International Publishing AG, part of Springer Nature.
2018
Authors
Fernandes, J; Martins, J; Teixeira, MS; Branco, F; Gonçalves, R; Au Yong Oliveira, M; Moreira, F;
Publication
Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE
Abstract
The retail sector, although being primarily traditional is deconstructing and modernizing itself in order to keep up with the technological and digital enhancements. The Portuguese panorama is remarkably structured upon child-oriented marketing initiatives with the involvement of technological platforms, gamification and enrolment components. The scrutiny of existing applications of innovative ICTs focused on children's marketing will serve as the basis for a new business campaign aimed at children and supported by digital marketing and innovative technological features that might trigger a future campaign's success. In addition, we conducted a small survey to parents and subsequent potential campaign customers to understand the indulgence of a children's marketing action and a triumphant social media advertisement. The in-store retail system has a huge competitor in the online configuration, in some product categories in conjunction with the privilege of buying anywhere and anytime. In what concerns child-oriented marketing, there is an understanding that actions need to focus on aspects such as interactivity, multimedia and personalized content, where the survey displayed a 99% approval in the creation and necessity of child-oriented marketing campaigns to retailers, and a 54% acclamation of a promotional social media action. This reveals that the online channel is a valid channel, and the in-store retailers, even still being preponderant, need to rethink the inclusion of an Omni-channel solution to solve the in-store versus online shopping retail system. Additionally, is recommended the creation of child-oriented actions to convert customer loyalty from a younger age and influence family consumption.
The access to the final selection minute is only available to applicants.
Please check the confirmation e-mail of your application to obtain the access code.