Abstract
The internet massification and e-commerce growth that have been driven by “millennials” and the coronavirus pandemic cannot remain indifferent to luxury brands. These brands have had to adapt to e-commerce and develop an online shopping experience which satisfies its customers, so that they repeat purchase. Therefore, the main objective of this research is to understand the main impacts of shopping experience on luxury brand websites on satisfaction and loyalty. A model which analyzes the relationship between the three constructs was developed and information was gathered through an online survey, from which resulted 356 valid answers. Through the analysis of data collected and using a structural equation model, using SmartPLS software, we realized that online shopping experience is positively related to satisfaction. Loyalty, in turn, is positively affected by brand satisfaction. This study makes an important contribution to luxury brands and to people in charge of marketing and online platforms selling luxury goods. It helps brands understand that enhancing online shopping experience can positively impact satisfaction and loyalty levels. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

Abstract
In Walrasian markets, an auctioneer proposes a price to the market participants, who react by revealing the quantities they are willing to buy or sell at this price. The auctioneer then proposes new prices to improve the demand and supply match until the equilibrium is reached. This market, common for stock exchanges, has also been proposed for electricity markets like power electricity exchanges, where iterations among auctioneer and market participants take place before the interval settlement period (ISP) until supply and demand match and a stable price is reached. We propose a Walrasian design for local electricity markets where the iterations between auctioneer and market participants happen in real time, so previous imbalances are used to correct the proposed price for the next ISP. The designs are simulated to test convergence and their capability of achieving efficient dynamic prices.

Abstract
Trade promotions are complex marketing agreements between a retailer and a manufacturer aiming to drive up sales. The retailer proposes numerous sales promotions that the manufacturer partially supports through discounts and deductions. In the Portuguese consumer packaged goods (CPG) sector, the proportion of price-promoted sales to regular-priced sales has increased significantly, making proper promotional planning crucial in ensuring manufacturer margins. In this context, a decision support system was developed to aid in the promotional planning process of two key product categories of a Portuguese CPG manufacturer. This system allows the manufacturer’s commercial team to plan and simulate promotional scenarios to better evaluate a proposed trade promotion and negotiate its terms. The simulation is powered by multiple gradient boosting machine models that estimate sales for a given promotion based solely on the scarce data available to the manufacturer. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.

Abstract

Abstract

Abstract
Companies are increasingly focusing on audiovisual content as part of their strategy, and YouTube being a massive video hosting platform that makes content sharing possible has been the most successful platform for reaching their consumers products and services. Researches have proven that user-generated content impacts brand engagement, loyalty and firm revenue. Therefore, it is necessary to determine what factors stimulate the creation of consumers perceived value from user-generated content, on social media. We analyze the driving factors of user-generated content on YouTube and its influence on consumers perceived value. The sample data consists of 282 YouTube users’ responses collected through an electronic survey. This research contributes toward the digital content marketing literature by complementing existing research exploring consumer behavior on social media, assessing the driving factors of user-generated content and its impacts on customer perceived value. The study findings provide academic contributions and several challenges for firm and user-generated content, on actions they can tackle. Finally, based on the study limitations, we discuss future research in generated content in social media, providing insights for future research directions. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.