2023
Autores
Pereira, J; Brito, PQ;
Publicação
Lecture Notes in Networks and Systems
Abstract
Increasing digitalization has posed new challenges for businesses, and digital coupons are an important means of promoting their sales. However, there are still gaps in the literature on how they are distributed. The objective of this paper is to study whether the distribution of digital coupons through a referral program increases purchase intention and perceived quality towards a product. By conducting an experimental design, the results point out that consumer purchase intention increases if the recommendation is made by someone with a strong relationship and if a digital coupon is offered, and when the tie relationship is weak or no relationship, it does not vary significantly. On the other hand, the results showed that perceived quality does not vary with the offer of a digital coupon, regardless of the strength of the tie between the person who recommended and the consumer. Current research suggests that managers should use this information to design a digital coupon program tailored to the company’s objectives to retain and capture customers. This new approach to digital voucher distribution is one of the first to investigate their distribution, and their simultaneous use with a referral program. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
2023
Autores
Carvalho, DN; Dani, S; Sotelo, CG; Perez Martin, RI; Reis, RL; Silva, TH; Gelinsky, M;
Publicação
BIOMEDICAL MATERIALS
Abstract
In the past decade, there has been significant progress in 3D printing research for tissue engineering (TE) using biomaterial inks made from natural and synthetic compounds. These constructs can aid in the regeneration process after tissue loss or injury, but achieving high shape fidelity is a challenge as it affects the construct's physical and biological performance with cells. In parallel with the growth of 3D bioprinting approaches, some marine-origin polymers have been studied due to their biocompatibility, biodegradability, low immunogenicity, and similarities to human extracellular matrix components, making them an excellent alternative to land mammal-origin polymers with reduced disease transmission risk and ethical concerns. In this research, collagen from shark skin, chitosan from squid pens, and fucoidan from brown algae were effectively blended for the manufacturing of an adequate biomaterial ink to achieve a printable, reproducible material with a high shape fidelity and reticulated using four different approaches (phosphate-buffered saline, cell culture medium, 6% CaCl2, and 5 mM Genipin). Materials characterization was composed by filament collapse, fusion behavior, swelling behavior, and rheological and compressive tests, which demonstrated favorable shape fidelity resulting in a stable structure without deformations, and interesting shear recovery properties around the 80% mark. Additionally, live/dead assays were conducted in order to assess the cell viability of an immortalized human mesenchymal stem cell line, seeded directly on the 3D printed constructs, which showed over 90% viable cells. Overall, the Roswell Park Memorial Institute cell culture medium promoted the adequate crosslinking of this biopolymer blend to serve the TE approach, taking advantage of its capacity to hamper pH decrease coming from the acidic biomaterial ink. While the crosslinking occurs, the pH can be easily monitored by the presence of the indicator phenol red in the cell culture medium, which reduces costs and time.
2023
Autores
Monteiro, P; Goncalves, G; Peixoto, B; Melo, M; Bessa, M;
Publicação
IEEE ACCESS
Abstract
Currently, it is standard to use tracked handheld controllers for interaction in immersive virtual reality (VR). However, since VR interactions are becoming more natural with hand tracking, it is important to provide hands-free alternatives for selection and system control tasks. As such, this study aims to provide an exploratory evaluation of the effectiveness and efficiency of commonly used hands-free interfaces in selection and system control tasks. Nine interaction methods were evaluated while performing a Fitts' law task with nine advanced users of VR in a within-subject experiment. We evaluated handheld controllers as a baseline, against head gaze, eye gaze, and voice commands for pointing at the targets, and dwell time and voice commands to confirm selections. We found that using eye gaze with a 500 ms dwell time proved to be the hand-free method with the highest performance, matching the handheld controllers and being preferred by users. The evaluation also showed that using a multimodal approach to selection, especially using the voice, decreases performance, but increases effectiveness. Moreover, we verified that Fitts' law can be applied to hands-free methods, but its usage is limited when the methods have very short travel times. We then suggest selections per minute as a more robust comparative performance metric. Further studies should expand the audience and interaction tasks and focus on the confirmatory method of selection.
2023
Autores
Rodrigues, J; Teixeira Lopes, C;
Publicação
Journal of Library Metadata
Abstract
Indispensable in many contexts, images are fundamental in the tasks of representation and transmission of information. In the scientific context, images can be tools for researchers seeking to see their data properly managed. Research data management guides in this direction as it determines necessary phases in the life cycle of projects. The description phase is fundamental as it is an essential means for data context, safeguarding, and reuse. The description often occurs through metadata models composed of descriptors capable of attributing context. However, there is one common aspect: the values associated with these descriptors are always textual or numeric. Through studies and work developed over the last few years, we propose a new approach to description, where images can have a preponderant role in the description of data, assuming the role of metadata. We present several pieces of evidence, point out their challenges and determine the opportunities this new perspective can have in the research. Images have specific characteristics that can be leveraged in improving data description. Historical evidence establish that images have always been used and produced in research, yet their representational ability has never been harnessed to describe data and give more context to the scientific process. ©, Joana Rodrigues and Carla Teixeira Lopes. Published with license by Taylor & Francis Group, LLC.
2023
Autores
Silva R.; Mamede H.S.; Santos V.;
Publicação
Emerging Science Journal
Abstract
The role of digital transformation (DT) in economic development is a vital and recurring point of research. It is particularly relevant if we consider the high percentage of digital transformation initiatives that fail to deliver the expected results, particularly in Small and Medium Enterprises (SMEs). This paper analyzes what is needed to make this transformation successful from an implementation perspective and, simultaneously, from the standpoint of obtaining the company’s expected results. This phenomenon is even more critical to decipher and understand when we look at the small and medium enterprises that face more significant challenges due to the scarcity of resources and needed skills. This work reviews a large variety of models through an extensive systematic literature review (SLR) that assess the readiness and maturity of the digital transformation of enterprises, with a focus on SMEs, with its primary objectives being (1) to review the existing studies and models that assess an organization’s maturity and readiness in the context of digital transformation, focusing on SMEs; (2) to identify if there are gaps considering the importance of the SMEs; and (3) to propose a standardized set of dimensions that should always be considered in a digital transformation assessment. The outcome of this research provides an essential contribution by identifying apparent gaps in the assessment of digital transformation in SMEs and proposing a scalable and standardized set of categories and subcategories that can be used across any future assessment model. These contributions are even more relevant when referencing minimal deep research in the context of SMEs and Digital Transformation.
2023
Autores
Raut, UR; Pawar, PA; Brito, PQ; Sisodia, GS; Rafiuddin, A; Rathore, A;
Publicação
International Journal of Trade and Global Markets
Abstract
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