2021
Autores
OTTONI, IC; OLIVEIRA, BMPMd; BANDONI, DH; GRAÇA, APSR;
Publicação
Revista de Nutrição
Abstract
2021
Autores
Carneiro, F; Miguéis, V;
Publicação
Proceedings of the International Conference on Industrial Engineering and Operations Management
Abstract
Customer segmentation is increasingly needed in a context where customer interests are vital for companies to survive. This study proposes the use of the weighted RFM (Recency, Frequency, Monetary) supported by data mining techniques and the Analytic Hierarchy Process (AHP), to classify the customers according to their lifetime value (CLV). The customer segments obtained can be used to boost marketing strategies, as these segments enable to differentiate the customers. Each segment of customers is described by a set of rules based on the customers’ purchasing patterns. The methodology developed is validated by using a real case study, i.e. a food industry company, whose core business is the production of biscuits. © IEOM Society International.
2021
Autores
Santos, MGM; Carreira, JG; Gouveia, C; Madureira, G; Penedos, T; Prata, R; Lourenço, F;
Publicação
IET Conference Proceedings
Abstract
Self-healing (SH) functions have been studied through pilots on E-REDES Medium Voltage (MV) network with positive results. The natural next step would be to apply the SH concept to Low Voltage (LV) networks. However, LV and MV networks have distinct characteristics (criticality, capillarity, complexity, energy distributed by km of network, technology, etc.). The economic criteria that justify SH on MV network are not applicable to LV networks. This article presents and discusses several challenges related to implement SH to LV networks and other aspects to be considered. The SH concept is discussed when applied to LV network. Also, the advantages that operational management can achieve with this concept available on daily operations. Other big challenge is the technology evolution that must occur on sensors and, most of all, actuators, to accommodate automatisms and to be remotely monitored and controlled. Also, a telecommunication solution needs to be established to support the real-time interaction between all the components. Last, but not least, the economic aspect. How and when can an extra cost be justifiable on a network that didn't felt the necessity to be automated for so many years. Should we start to consider it now? Two use-cases are proposed. © 2021 The Institution of Engineering and Technology.
2021
Autores
Ferraz, L; Nobre, H; Barbosa, B;
Publicação
Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry
Abstract
Co-branding in the hospitality luxury sector is still understudied in the literature. This study aims at tackling this gap through the analysis of a case of a co-branding strategy between a vinous-concept luxury hotel in Portugal and premium wine brands of domestic producers. Fourteen in-depth interviews with managers of the luxury hotel and wine brand partners supported the exploratory research. This chapter represents a case of qualitative data application to an underestimated topic in the literature from the managers' point of view. The study offers evidence on the benefits for both parties, reasons for adopting co-branding, and partners' selection attributes. The improvement of brand image emerges as one of the main advantages of co-branding with a luxury hotel. Based on the literature review and the interviews with managers, the study proposes a set of hypotheses to be tested in future research. This chapter provides interesting cues for academics and practitioners. © 2021, IGI Global.
2021
Autores
Monteiro, JP; Ramos, D; Carneiro, D; Duarte, F; Fernandes, JM; Novais, P;
Publicação
INTERNATIONAL JOURNAL OF INTELLIGENT SYSTEMS
Abstract
In the last years, organizations and companies in general have found the true potential value of collecting and using data for supporting decision-making. As a consequence, data are being collected at an unprecedented rate. This poses several challenges, including, for example, regarding the storage and processing of these data. Machine Learning (ML) is also not an exception, in the sense that algorithms must now deal with novel challenges, such as learn from streaming data or deal with concept drift. ML engineers also have a harder task when it comes to selecting the most appropriate model, given the wealth of algorithms and possible configurations that exist nowadays. At the same time, training time is a stronger restriction as the computational complexity of the training model increases. In this paper we propose a framework for dealing with these challenges, based on meta-learning. Specifically, we tackle two well-defined problems: automatic algorithm selection and continuous algorithm updates that do not require the retraining of the whole algorithm to adapt to new data. Results show that the proposed framework can contribute to ameliorate the identified issues.
2021
Autores
Moreira, P; Duarte, L; Cunha, M; Teodoro, AC;
Publicação
2021 IEEE INTERNATIONAL GEOSCIENCE AND REMOTE SENSING SYMPOSIUM IGARSS
Abstract
This work aims to integrate Remote Sensing (RS) and cadastral data in QGIS software to perform the spatiotemporal mapping of Wine Yield (WY) cluster zones in the Douro region. Spatiotemporal modelling approach for prediction of wine yield was based on Normalized Difference Vegetation Index (NDVI), Land Surface Temperature (LST) and topographic data. The results showed that 74% (R2 = 0.744, n=128, p<0.000) WY interannual variability at administrative division could be explained by the developed model. This information allows establishing wine production region pattern which can improve the agronomic and economic efficiency of vineyard and winery operations.
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