Abstract
The limited in-person availability of administrative services at higher education institutions can delay the resolution of student queries and reduce satisfaction levels. To address this issue, we developed a conversational agent capable of understanding and responding to student questions in Portuguese using natural language processing and machine learning techniques. To enable non-technical management of the agent's knowledge base, a web-based service was implemented, allowing staff to update content and trigger model retraining. The system was evaluated by comparing multiple learning models, with the best performance achieved using Google's BERT language model combined with the DIET classifier, yielding an F1-score of 0.965. In a real-world deployment involving 256 questions, the chatbot achieved approximately 70% accuracy and received an average user satisfaction rating of 4.20 on a 0-5 scale. These results demonstrate the effectiveness of the proposed solution for improving accessibility and efficiency in academic student services.

Abstract
This review discusses the integration of intelligent technologies into customer interactions in organizations and highlights the benefits of using artificial intelligence systems based on a multimodal approach. Multimodal learning in marketing is explored, focusing on understanding trends and preferences by analyzing behavior patterns expressed in different modalities. The study suggests that research in multimodality is scarce but reveals that it is as a promising field for overcoming decision-making complexity and developing innovative marketing strategies. The article introduces a methodology for accurately representing multimodal elements and discusses the theoretical foundations and practical impact of multimodal learning. It also examines the use of embeddings, fusion techniques, and explores model performance evaluation. The review acknowledges the limitations of current multimodal approaches in marketing and encourages more guidelines for future research. Overall, this work emphasizes the importance of integrating intelligent technology in marketing to personalize customer experiences and improve decision-making processes.

Abstract
The cryptocurrency market presents immense opportunities and significant risks due to its high volatility. Accurate price forecasting is crucial for informed investment decisions, enabling investors to optimize portfolio allocation, mitigate risk, and potentially maximize returns. Existing forecasting methods often struggle with the inherent non-stationarity and complexity of cryptocurrency price dynamics. This study addresses this challenge by developing a system for high-frequency forecasting of the closing prices of ten leading cryptocurrencies. We compare various machine learning models, including recurrent neural networks (RNNs), time series analysis (ARIMA), and conventional regression algorithms, using minute-step Bitcoin price data over a 30-day period to predict prices 60 min ahead. Our findings demonstrate that the GRU neural network exhibits superior predictive accuracy (MAPE = 0.09%, MSE = 5954.89, RMSE = 77.17, MAE = 60.20), outperforming other models considered. This improved forecasting accuracy contributes to the existing literature by providing empirical evidence for GRU's effectiveness in the volatile cryptocurrency market and offers practical insights for investment strategies. A web application integrating the best-performing model further facilitates real-time price prediction for multiple cryptocurrencies.

Abstract
Stress in the workplace is a major problem that affects people of all ages, backgrounds, and occupations. It can contribute to various health problems, from anxiety to insomnia, among others. Workplace stress significantly impacts employee well-being and productivity. Current stress-management approaches, while valuable, primarily address stress after it has occurred. This highlights the critical need for proactive systems capable of anticipating individual stress and preventing negative health consequences. This research presents the design and initial implementation of a novel microservice-based recommendation system for proactively mitigating workplace stress among computer users. The system leverages predicted stress levels to deliver timely, personalized, and easily implemented interventions. This study focuses on evaluating the system's architecture, core functionalities, and initial performance using a content-based filtering approach. A pilot study demonstrated the system's feasibility, highlighting areas for future development.

Abstract
This study presents a machine learning-based approach to predicting the outcosmes of NBA games, with the aim of enhancing decision-making in sports betting and performance analysis. Using a dataset spanning 20 NBA seasons (2003-2023), we incorporated key features such as team statistics, player performance metrics, and external factors like team fatigue and rankings. The methodology followed the CRISP-DM process, involving data preprocessing, feature selection, and model evaluation. We experimented with multiple classification algorithms, including Logistic Regression, Random Forest, Gradient Boosting, and ensemble methods, to identify the best-performing models. Feature selection techniques such as LASSO and decision tree-based methods were employed to optimize model performance. Our best model, combining team rankings, statistics, and fatigue factors, achieved an accuracy rate of 64.1% and an F1 score of 72.4%, reflecting the complexity of NBA game outcome prediction. The study highlights the importance of key features like team rankings and the challenges posed by the dynamic nature of the NBA. Future research will explore additional qualitative factors, such as emotional states and team dynamics, and employ more advanced machine learning techniques like deep learning to further improve prediction accuracy. © 2025 F Rodrigues et al., published by Sciendo.