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Publicações

Publicações por Frederico Branco

2019

Strain Effect - A Case Study About the Power of Nano-Influencers

Autores
Oliveira, MAY; Cardoso, AS; Goncalves, M; Tavares, A; Branco, F;

Publicação
2019 14TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)

Abstract
This article serves to show how things are changing when it comes to business and social networking. Nowadays, it is hard to find a business that does not have an account on any social network, and we can safely say that social media is a crucial aspect for any business enterprise - to sell their products, to be seen and, obviously, to make more money. We talk about the possibility to mix innovation, business strategy and social media. To complement this research, we focused our work on a Portuguese start-up - Strain - that intends to prove marketing is changing and that it actually welcomes the change, with social networks at the base of their business. They intend to use online influencers to promote the image of a brand, free of charge, and earn discounts on it. It is, indeed, a win-win situation, where each of the three parts (the company itself, clients and Strain) is a winner one way or the other.

2021

Accessibility of mobile applications for tourism-is equal access a reality?

Autores
Madeira, S; Branco, F; Gonçalves, R; Au Yong Oliveira, M; Moreira, F; Martins, J;

Publicação
UNIVERSAL ACCESS IN THE INFORMATION SOCIETY

Abstract
With the increasing use of smartphones in people's daily lives, mobile accessibility has become a key factor for them. Tourism is one of the sectors that has benefited the most from this growth but has not yet reached its full potential as accessibility has not yet been fully exploited. The main goal of this study is to assess accessibility in mobile applications for the tourism sector. Thus, 14 mobile applications were analyzed, using a manual and automatic methodology through the proposal of an evaluation model divided by quantitative and qualitative requirements, as well as the use of features such as VoiceOver and TalkBack. The results show a high overall number of errors in most quantitative requirements as well as non-compliance with most qualitative requirements. On iPhone 4, "Viseu - Guia da Cidade" was the application with the highest rating, while on Wiko GOA, it was the "JiTT.Travel Funchal" application. In turn, on iPhone 6 Plus, iPhone XR, Nokia 5.1 and OnePlus 6 devices, the best results were achieved by the "Viseu - Guia da Cidade," "JiTT.Travel Funchal" and "TUR4all" applications. Regarding the accessibility of mobile applications on different versions of the same mobile operating system, it was concluded that there are no differences in their accessibility on both operating systems (iOS and Android). Finally, regarding the accessibility of applications on smartphones with different screen sizes, there are also no differences in their accessibility.

2021

Web Accessibility on Online Platforms for the Tourism Sector in Portugal

Autores
Branco, F; Pereira, L; Goncalves, R; Martins, J;

Publicação
PROCEEDINGS OF 2021 16TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2021)

Abstract
Information and communication technologies provide their users with permanent global connectivity through a wide range of devices and with the Internet as their main support. Currently assuming a very significant economic relevance for a considerable group of countries, the Tourism sector is in the mindset of a digital transformation, in the scope of which a good part of its services is evolving towards ICT and Internet supported versions. In this context, the assurance of universal access to websites (Web accessibility) that support the businesses of organizations in this sector gains special relevance. This article presents an analysis at the level of Web accessibility of 240 websites directly related to the tourism sector, using TAW - Test de Acessibilidad Web evaluation tool. Despite the growing concern to provide more and more inclusive means, the overwhelming majority of websites did not reach the minimum level of accessibility, thus not assuring properly functional access for those who have a disability or limitation.

2021

Web Accessibility on Online Platforms for the Tourism Sector in Portugal

Autores
Branco, F; Pereira, L; Goncalves, R; Martins, J;

Publicação
PROCEEDINGS OF 2021 16TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2021)

Abstract
Information and communication technologies provide their users with permanent global connectivity through a wide range of devices and with the Internet as their main support. Currently assuming a very significant economic relevance for a considerable group of countries, the Tourism sector is in the mindset of a digital transformation, in the scope of which a good part of its services is evolving towards ICT and Internet supported versions. In this context, the assurance of universal access to websites (Web accessibility) that support the businesses of organizations in this sector gains special relevance. This article presents an analysis at the level of Web accessibility of 240 websites directly related to the tourism sector, using TAW - Test de Acessibilidad Web evaluation tool. Despite the growing concern to provide more and more inclusive means, the overwhelming majority of websites did not reach the minimum level of accessibility, thus not assuring properly functional access for those who have a disability or limitation.

2022

A bibliometric analysis and visualization of e-learning adoption using VOSviewer

Autores
Martins, J; Gonçalves, R; Branco, F;

Publicação
UNIVERSAL ACCESS IN THE INFORMATION SOCIETY

Abstract
Even though being perceived as a novel approach, multiple authors claim that the digital transition of all sectors in society started when information and communication technologies (ICT) started to be an integral part of our daily lives. The education sector currently represents one of the contexts where the use of ICT is more promising and allows to reach greater benefits, mostly due to the wide range of tools, applications, and management and methodological approaches that are associated with e-learning. With the above in mind, a bibliometric analysis of the e-learning adoption topic has been performed, aiming on delivering a detailed analysis of the status of the topic. This analysis was carried out by analyzing the scientific literature indexed in the Scopus database that addressed the multiple stages of the e-learning adoption process (i.e., acceptance, adoption, and use). Our study analyzed 896 documents published between 1989 and 2021, of which 98.3% represented papers published in journals and conference proceedings.

2021

An integrated information systems architecture for the agri-food industry

Autores
Branco, F; Gonçalves, R; Moreira, F; Au Yong Oliveira, M; Martins, J;

Publicação
EXPERT SYSTEMS

Abstract
As information systems and technologies grow in usage in the agri-food industry, the same has happened to the relevance of Information Systems (IS) that allow for a parallel control, monitoring and management of the organizations' activities and business processes. As the literature proves, the benefits of implementing adequate and interoperable IS are very numerous and tend to represent a significant determinant regarding the organizations' overall success. Despite this, to the best of our knowledge there currently is no IS architecture designed to serve the specificities of the agri-food industry. With this study a novel information systems architecture for the agri-food sector is proposed. The artefact is composed by 12 integrated main components and a set of subcomponents aimed at supporting all the monitoring, control and management activities. In order to validate the proposed architecture a case study was implemented at a mushroom production organization. This allowed us to perceive the ability of our artefact to serve as the basis for the development of IS that address all of the organization's business and environmental needs.

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