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Publicações

Publicações por Manuel Au-Yong Oliveira

2021

ESIF Policies and Their Impact on The Development of EU Members: A Review and Research Agenda

Autores
Nishimura, AZFC; Au Yong Oliveira, M; Sousa, MJ;

Publicação
QUALITY-ACCESS TO SUCCESS

Abstract
The European Structural and Investment Funds (ESIF) represent the main instrument of European Cohesion Policy to sustain territorial development and to eliminate regional disparities between the EU member states. The study of the impacts of ESIF on the economic growth and development of EU members has gained increasing attention in the academic community, and there has been significant scientific production on this topic. This study consists of a bibliometric analysis of articles published in the period from 2011 to 2020 and indexed in two of the main scientific databases: Web of Science (WoS) and Scopus. The results of the bibliometric analysis point to relevant trends on the subject, such as the growing number of publications over the years; the great concentration of studies applied in Central and Eastern European (CEE) countries, namely Romania; and the current interest of researchers in important topics associated with European funds, such as the competitiveness and innovation of SMEs, climate change, economic impact of global crises, sustainable development, institutional capacity of organisations, and cross-border cooperation.

2015

IMC 2015: Proceedings of the International Management Conference

Autores
Au-Yong-Oliveira, Manuel; Moreira, António Carrizo; Ferreira, João José Pinto; Gonçalves, Ramiro;

Publicação

Abstract
Articles successfully submitted to and presented at IMC 2015: The International Management Conference

2016

Casos de estudo em estratégia e marketing: promovendo o debate empresarial

Autores
Oliveira, Manuel Au-Yong; Gonçalves, Ramiro; Martins, José; Moreira, Fernando; Branco, Frederico;

Publicação

Abstract
Os casos de estudo sobre organizações e empresas são um veículo de comunicação de excelência na área da gestão. Este livro reúne uma série de casos de estudo que abordam a inovação e a diferenciação, a internacionalização, o marketing, a evolução estratégica, os modelos de negócio (e como são afetados pela tecnologia), as aquisições de empresas, e tem ainda um caso de estudo sobre a responsabilidade social (área de crescente importância para todo o tipo de organizações). A estratégia e o marketing são áreas de saber muito próximas, sendo dadas em conjunto em várias escolas de negócio no mundo inteiro. (...)

2021

Top 10 challenges of big data analytics

Autores
Sousa M.J.; Oliveira M.A.Y.;

Publicação
Top 10 Challenges of Big Data Analytics

Abstract
The application of big data analytics in all fields of research is a critical driver for the competitiveness of all countries in the modern world. Currently, governments and industry generate large amounts of data driven by record keeping, compliance, regulations, data privacy, and dynamic requirements, and thus there is a need to create better mechanisms to analyse data, and hence support organizational development, as well as providing aid to policymakers’ decision-making processes. In this context, there are emerging disruptive opportunities because of Big Data: new business models, and vertical industry segments will emerge through shared relationships with all the stakeholders, and big data analytics is a major asset to support these dynamic relationships. This book was developed with the objective of analysing some of those challenges while at the same time providing a perspective of the potential of big data analytics, and the importance that analytics have for managers and for policymakers, to help define new strategies and new public policies, respectively. The book is focused on different sectors of activity (i.e. the Health sector, Public Administration, the Education sector, among others), and on different economic dimensions (i.e. Entrepreneurship, and Innovation) and links big data analytics to different fields of research, such as artificial intelligence and other emergent technologies; which are challenging organisations, governments, and societies, with the need to face the new imperative of being prepared for the very uncertain and tremendously complex future - in which big data analytics will play a very decisive and active role.

2025

The hierarchical importance of patent's characteristics to licensing: An analysis through Random Forest

Autores
Reis, AA; Leite, RAS; Walter, CE; Reis, IB; Goncalves, R; Martins, J; Branco, F; Au Yong Oliveira, M;

Publicação
EXPERT SYSTEMS

Abstract
The purpose of this study is to ascertain the hierarchical importance of a patent's characteristics to licensing. This research has a causal-exploratory purpose, in that it sought to establish relationships between variables. This research aims to identify which characteristics are influential in the licensing of Brazilian academic patents in the biotechnology and pharmaceutical technology fields, based on the mining of data contained in licensed and unlicensed patent documents. Which characteristics of Brazilian academic patents are most influential in their licensing potential? An analysis through Random Forest was performed. To the best of our knowledge, there are no studies in Brazil using machine learning to identify which characteristics are influential in licensing a particular academic patent, especially given the difficulty of gathering this information. We found that regardless of the measure used, the three most critical licensing characteristics for the Biotechnology and Pharmaceutical patents analysed are Patent Scope, Life Cycle, and Claims. At the same time, the least important is the Patent Cooperation Treaty. The relevance of this research is based on the fact that after identifying which intrinsic characteristics influence the final value and licensing probabilities of a given patent, it will be possible to develop mathematical models that provide accurate information for establishing technology transfer agreements. In practical terms, the results suggest that greater patent versatility, combined with lifecycle management and a technical effort to build strong claims, increases the licensing potential of academic biopharmaceutical patents.

2023

The impact of digital influencers on product/service purchase decision making – A case study of Portuguese people

Autores
Rodrigues, J; Caiado, F; Fonseca, J; Silva, J; Neves, S; Moreira, A; Au-Yong-Oliveira, M; Gonçalves, R; Branco, F;

Publicação

Abstract
The growing use of technology and social media has resulted in the emergence of digital influencers, a new profession capable of changing the mentalities and behaviours of those who follow them. This study arises to better understand the potential impact digital influencers might have on the Portuguese population’s purchase behaviour and patterns, and for this purpose, seven hypotheses were formulated. An online questionnaire was conducted to respond to these theoretical assumptions and collected data from 175 respondents. A total of 129 valid answers were considered. It was possible to conclude that purchase intention does not necessarily translate into a purchase action. It was also concluded that the relationship between social network use and the purchase of products/services recommended by influencers is only significant for Instagram. Furthermore, individuals’ Generation is not significantly linked with purchasing a product/service recommended by influencers. Furthermore, a small percentage of respondents have also identified themselves as impulsive shoppers and perceived Instagram as their favourite social network. With the results of this study, it is also possible to state that the influencer’s opinion was classified as the last factor considered in the purchase decision process. Additionally, there is a weak negative association between purchasing a product/service recommended by influencers with sponsorship disclosure and remunerated partnership, which decreases credibility and discourages purchasing.

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