Abstract
This article aims to explore menopausal women's views on empowerment in menopause-related femvertising on social media and to examine its outcomes for both women and brands. It includes a qualitative study comprising in-depth interviews with menopausal women who were active social media users (n = 15). The data were subject to content analysis using NVIVO software. The results reveal that menopause empowerment strategies on social media are perceived by women as a source of knowledge, facilitating social support, focusing on self-worth enhancement, and deconstructing stereotypes and taboos. Despite positive impacts such as self-esteem and self-confidence, these messages can also induce discomfort and feelings of segregation. Although the study highlights potential benefits for brands, including improved image and engagement, it also identifies risks such as skepticism, distrust, and customer loss. This research contributes to the femvertising and branding literature by addressing the largely overlooked segment of menopausal women. It highlights knowledge dissemination as a critical and previously underexplored dimension of femvertising and demonstrates that menopause empowerment carries distinct dynamics and consequences for both women and advertising brands, shedding light on the complexity of femvertising strategies. The findings can assist brands and social organizations aiming to develop more effective strategies for engaging menopausal audiences.

Abstract
Being a part of society, employees' behavior can't be ignored, and it must be encouraged to sustain nature for the upcoming generation. Following the resource-based view theory, this study aims to identify the factors influencing employees toward sustainable behavior. To meet the objectives, cross-sectional data were collected from employees of manufacturing companies, and structural equation modeling was used for the analysis. The study results show a positive effect of participative decision-making and employee motivation on employees' eco-friendly innovation capabilities and behavior. Additionally, this research reveals that employee motivation partially mediates the link between participative decision-making, eco-friendly innovation capabilities, and behavior. Furthermore, this research evidenced a positive moderation of green culture on the relationship between participative decision-making and eco-friendly innovation capabilities, evidencing that the relationship is stronger when the culture is high. This research contributes to the existing literature by providing a deeper understanding of the factors influencing employees' eco-friendly innovation capabilities and behavior. It highlights the significant roles of green culture as a moderator and employee motivation as a mediator, offering novel perspectives to both theory and practice.

Abstract
Technological developments are presenting new ways for companies to organize their businesses and offer new products, services, and experiences to their customers. The Metaverse allows the participation and interaction of individuals in immersive experiences that merge virtual and real worlds. The adoption of metaverse platforms by companies worldwide is growing steadily, with the potential to change business in various industries, including tourism. However, the literature on the Metaverse applied to tourism is very scarce. This chapter addresses this gap by exploring a case study of the implementation of a Metaverse strategy by a Portuguese wine brand, Sandeman, as part of their wine tourism experience offerings. The case study is built on secondary data, observation, and interviews with tourists. © 2025, IGI Global Scientific Publishing. All rights reserved.

Abstract
This study investigates the use of 9-ending pricing strategies in e-commerce by analyzing over 50,000 shoe prices. Using web scraping and a logit model from a German online retailer, the research assesses how product attributes influence the adoption of 9-ending prices. Key findings reveal that 9-ending prices are predominantly used for female and newly introduced products, as well as for items with lower and standard prices. The study also explores the effects of exclusivity and sustainability on pricing strategies, showing that their impact varies with different 9-ending price categories. Overall, this research demonstrates the complex nature of 9-ending pricing strategies, with the 9-zero removal model supporting all hypotheses, whereas the 99c and 95c models show differential effects. This extends our understanding of pricing tactics in online retail and highlights the significance of product attributes for marketing and sales strategies.

Abstract
The main aims of this chapter were to explore metaverse branding by identifying the main trends and contributions in extant literature. Through a bibliometry and the critical analysis of the main contributions in the literature, the chapter proposes a metaverse branding conceptualization, which shows how immersive metaverse experiences that provide multi- dimensional value enhance brand engagement, which leads to increased brand awareness, brand love, satisfaction, trust, and brand equity. These factors ultimately drive online and offline purchases and strengthen brand loyalty. Overall, this chapter and the proposed framework provide relevant insights for both managers defining metaverse branding strategies, and researchers interested in these topics. © 2025, IGI Global Scientific Publishing. All rights reserved.

Abstract
Cybersecurity attacks, such as poisoning and evasion, can intentionally introduce false or misleading information in different forms into data, potentially leading to catastrophic consequences for critical infrastructures, like water supply or energy power plants. While numerous studies have investigated the impact of these attacks on model-based prediction approaches, they often overlook the impurities present in the data used to train these models. One of those forms is missing data, the absence of values in one or more features. This issue is typically addressed by imputing missing values with plausible estimates, which directly impacts the performance of the classifier. The goal of this work is to promote a Data-centric AI approach by investigating how different types of cybersecurity attacks impact the imputation process. To this end, we conducted experiments using four popular evasion and poisoning attacks strategies across 29 real-world datasets, including the NSL-KDD and Edge-IIoT datasets, which were used as case study. For the adversarial attack strategies, we employed the Fast Gradient Sign Method, Carlini & Wagner, Project Gradient Descent, and Poison Attack against Support Vector Machine algorithm. Also, four state-of-the-art imputation strategies were tested under Missing Not At Random, Missing Completely at Random, and Missing At Random mechanisms using three missing rates (5%, 20%, 40%). We assessed imputation quality using MAE, while data distribution shifts were analyzed with the Kolmogorov-Smirnov and Chi-square tests. Furthermore, we measured classification performance by training an XGBoost classifier on the imputed datasets, using F1-score, Accuracy, and AUC. To deepen our analysis, we also incorporated six complexity metrics to characterize how adversarial attacks and imputation strategies impact dataset complexity. Our findings demonstrate that adversarial attacks significantly impact the imputation process. In terms of imputation assessment in what concerns to quality error, the scenario that enrolees imputation with Project Gradient Descent attack proved to be more robust in comparison to other adversarial methods. Regarding data distribution error, results from the Kolmogorov-Smirnov test indicate that in the context of numerical features, all imputation strategies differ from the baseline (without missing data) however for the categorical context Chi-Squared test proved no difference between imputation and the baseline.