Abstract

Abstract
Purpose Technological advances in the last decade have caused both business and economic sectors to seek for new ways to adapt their business models to a connected data-centric era. Family businesses have also been forced to leave behind traditional strategies rooted in family stimuli and ties and to adapt their actions in digital environments. In this context, this study aims to identify major online marketing strategies, business models and technology applications developed to date by family firms. Methodology: Upon a systematic literature review, we develop a multiple correspondence analysis (MCA) under the homogeneity analysis of variance by means of alternating least squares (HOMALS) framework programmed in the R language. Based on the results, the analyzed contributions are visually analyzed in clusters. Design/methodology/approach Upon a systematic literature review, we develop an MCA under the HOMALS framework programmed in the R language. Based on the results, the analyzed contributions are visually analyzed in clusters. Findings Relevant indicators are identified for the successful development of digital family businesses classified in the following three categories: (1) digital business models, (2) digital marketing techniques and (3) technology applications. The first category consists of four digital business models: mobile marketing, e-commerce, cost per click, cost per mile and cost per acquisition. The second category includes six digital marketing techniques: search marketing (search engine optimization and search engine marketing (SEM) strategies), social media marketing, social ads, social selling, websites and online reputation optimization. Finally, the third category consists of the following aspects: digital innovation, digital tools, innovative marketing, knowledge discovery and online decision making. In addition, five research propositions are developed for further discussion and future research. Originality/value To the best of our knowledge, this study is the first to cover this research topic applying the emerging programming language R for the development of an MCA under the HOMALS framework.

Abstract
Social media strategies are commonly adopted by large and SMEs due to the expected impacts on customer engagement, branding, sales, and overall company performance. One particularly interesting strategy conducted on social media is real-time marketing (RTM) that enables the company to get involved in the discussion of trending topics. The main aim of this chapter is to analyze RTM impacts on user engagement in the case of socially relevant topics, particularly Women's Day. It provides an analysis of publications by the 25 most valuable brands in Brazil (comprising both large companies and SME) and explores the interconnections between RTM publications and CSR policies. One main conclusion is that companies should approach socially relevant dates in accordance with their CSR policies, and that successful RTM initiatives can comprise alternative approaches: promotional actions, tributes, and CSR. The findings of this chapter are particularly relevant for SMEs, considering the democratic nature of RTM and overall social media strategies.

Abstract
Advances in technology are leading to more and more devices integrating sensors capable of acquiring data quickly and with high accuracy. Point clouds are no exception. Therefore, there is increased research interest in the large amount of available light detection and ranging (LiDAR) data by point cloud classification using artificial intelligence. Nevertheless, point cloud labeling is a time-consuming task. Hence the amount of labeled data is still scarce. Data synthesis is gaining attention as an alternative to increase the volume of classified data. At the same time, the amount of Building Information Models (BIMs) provided by manufacturers on website databases is increasing. In line with these recent trends, this paper presents a deep-learning framework for classifying point cloud objects based on synthetic data sets created from BIM objects. The method starts by transforming BIM objects into point clouds deriving a data set consisting of 21 object classes characterized with various perturbation patterns. Then, the data set is split into four subsets to carry out the evaluation of synthetic data on the implemented flexible two-dimensional (2D) deep neural framework. In the latter, binary or greyscale images can be generated from point clouds by both orthographic or perspective projection to feed the network. Moreover, the surface variation feature was computed in order to aggregate more geometric information to images and to evaluate how it influences the object classification. The overall accuracy is over 85% in all tests when orthographic images are used. Also, the use of greyscale images representing surface variation improves performance in almost all tests although the computation of this feature may not be robust in point clouds with complex geometry or perturbations. (C) 2022 American Society of Civil Engineers.

Abstract
Cardiac auscultation is one of the most cost-effective techniques used to detect and identify many heart conditions. Computer-assisted decision systems based on auscultation can support physicians in their decisions. Unfortunately, the application of such systems in clinical trials is still minimal since most of them only aim to detect the presence of extra or abnormal waves in the phonocardiogram signal, i.e., only a binary ground truth variable (normal vs abnormal) is provided. This is mainly due to the lack of large publicly available datasets, where a more detailed description of such abnormal waves (e.g., cardiac murmurs) exists. To pave the way to more effective research on healthcare recommendation systems based on auscultation, our team has prepared the currently largest pediatric heart sound dataset. A total of 5282 recordings have been collected from the four main auscultation locations of 1568 patients, in the process, 215780 heart sounds have been manually annotated. Furthermore, and for the first time, each cardiac murmur has been manually annotated by an expert annotator according to its timing, shape, pitch, grading, and quality. In addition, the auscultation locations where the murmur is present were identified as well as the auscultation location where the murmur is detected more intensively. Such detailed description for a relatively large number of heart sounds may pave the way for new machine learning algorithms with a real-world application for the detection and analysis of murmur waves for diagnostic purposes.

Abstract
Narrative extraction, understanding, verification, and visualization are currently popular topics for users interested in achieving a deeper understanding of text, researchers who want to develop accurate methods for text mining, and commercial companies that strive to provide efficient tools for that. Information Retrieval (IR), Natural Language Processing (NLP), Machine Learning (ML) and Computational Linguistics (CL) already offer many instruments that aid the exploration of narrative elements in text and within unstructured data. Despite evident advances in the last couple of years, the problem of automatically representing narratives in a structured form and interpreting them, beyond the conventional identification of common events, entities and their relationships, is yet to be solved. This workshop held virtually on April 10th, 2022 in conjunction with the 44th European Conference on Information Retrieval (ECIR '22) aims at presenting and discussing current and future directions for IR, NLP, ML and other computational linguistics-related fields capable of improving the automatic understanding of narratives. It includes sessions devoted to research, demo, position papers, work-in-progress, project description, nectar, and negative results papers, keynote talks and space for an informal discussion of the methods, of the challenges and of the future of this research area.