Abstract
Storytelling is a powerful marketing tool that can be used to attract the audience's attention and influence behavior. However, this investigation seeks to understand more deeply the importance of written narratives in the marketing field. In this sense, the objective of this article is to explore similarities and identify patterns, phases or stages, variables, indicators, and respective relationships (models) to help marketers to create storytelling. In the analogy of the visual methodology analytical process, this literature review created a selection of the sample and developed content to structure storytelling within the marketing framework. Through the analysis of 78 papers published in the Web of Science main collection, this research finds out three clusters: marketing cluster, content cluster, and context cluster. Our results indicate that, in marketing, storytelling elicits brand identification, awareness, and customer engagement, as well as it helps with self-expression, a sense of belonging, and a perception of the value of the product or brand. We find some variables, indicators, and respective relationships (models) that can be used in storytelling in the marketing field to improve value awareness. This review also allowed us to identify factors related to the structuring of marketing storytelling. And we found three key elements of the story construct that are transversal: content, classification, and character. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.

Abstract

We implemented Discord as a pedagogical tool in the academic year of 2021/2022 in two mathematics curricular units of the first year of an Informatics Engineering university program. We analyze and discuss the experience, reflecting on usability and influence on learning processes and engagement. We compare the impact of using the platform: 1) when combined with different methodological and pedagogical approaches and 2) to previous years with other (or none) classic virtual forums.

Abstract
Malnutrition is widespread among older adults, and its determinants may differ between countries. We compared Portuguese and Turkish non-institutionalized older adults regarding nutritional status, sociodemographic, health and anthropometric characteristics and studied the relationships between nutritional status and those characteristics. This cross-sectional study analyzed data from 430 Portuguese and 162 Turkish non-institutionalized older adults regarding sociodemographics, health conditions, the Mini-Nutritional Assessment (MNA-FF) and anthropometry. Turkish older adults were more likely to be malnourished or at risk of malnutrition and had lower average BMI but a higher calf circumference. A higher proportion of the Portuguese sample had tooth loss, diabetes, hypertension, oncologic diseases, kidney diseases, osteoarticular problems or eye problems, while less had anemia. A better nutritional status (higher MNA-FF score) was found among the Portuguese, males, people using dentures, those without tooth loss, hypertension, cardiovascular diseases, anemia or oncological diseases and was related to younger age, higher BMI and a higher calf circumference. Malnutrition and its risk were higher among older adults from Turkey, despite Portuguese older adults presenting a higher prevalence of chronic diseases. Being female, older age, tooth loss, hypertension, anemia, CVD or oncological disorders and having a lower BMI or CC were associated with higher rates of malnutrition among older adults from Portugal and Turkey.

Abstract
Eating behavior adopted during adolescence may persist into adulthood. The aims of this study were to identify eating behavior patterns among Portuguese adolescents and to explore whether groups differ in terms of early life and family characteristics, severity of depressive symptoms, and body mass index (BMI) z-score. Participants were 3601 13-year-olds enrolled in the birth cohort Generation XXI. Eating behavior was assessed using the self-reported Adult Eating Behavior Questionnaire (AEBQ), validated in this sample. The severity of depressive symptoms was measured through the Beck Depression Inventory (BDI-II), and data on sociodemographic and anthropometrics were collected at birth and 13-years-old. Latent class analysis was conducted, and associations were estimated using multinomial logistic regression models. Five patterns of individuals were identified: Picky eating, Disinterest towards food, Food neophilia, Emotional eating, and Food attractiveness. The adolescents' sex, maternal education, BMI z-score, and severity of depressive symptoms were significantly associated with the identified patterns. In particular, adolescents with a higher BMI z-score were more likely in Food neophilia while individuals with more severe depressive symptoms were in the Picky eating, Emotional eating, and Food attractiveness patterns. These findings suggest a starting point for the development and planning of targeted public health interventions.

Abstract
Aim There has been an increase in the development of technologies that can deliver personalised dietary advice. Devising healthy, sustainable dietary plans will mean taking into consideration extrinsic factors such as individual social circumstances. The aim of this study was to identify societal groups more or less receptive to and likely to engage with personalised nutrition initiatives. Sample and methods Volunteers were recruited via a social research agency from within the UK. The resultant sample (N = 1061) was 49% female, aged 18-65 years. Results MANOVA (Tukey HSD applied) indicated that females and younger people (aged 18-29 years) had more favourable attitudes and were more likely to intend to adopt personalised nutrition. There were no differences in attitude toward or intention to adopt personalised nutrition between different education levels, income brackets or occupational groups. Conclusion These results imply that females and younger people may be most likely to adopt personalised nutrition in the future. Initiatives to promote healthy eating should target males and older people.

Abstract
A escola desempenha um papel essencial na promoção de estilos de vida e hábitos alimentares saudáveis. Com o encerramento destes estabelecimentos, devido ao 2.º confinamento imposto pela pandemia COVID-19, tornou-se pertinente avaliar o seu impacto nos estilos de vida das crianças/adolescentes e estudar os respetivos fatores associados. Aplicou-se um questionário online (aos encarregados de educação dos alunos da Educação Pré-Escolar/1.º Ciclo e aos alunos do 2.º/3.º Ciclo) recolhendo informação sociodemográfica, antropométrica, de estado da saúde, estilos de vida e respetivas alterações provocadas pelo 2.º confinamento. Recorreu-se à UniANCOVA para identificar os fatores associados às alterações encontradas. Este estudo realizou-se num Agrupamento de Escolas do Norte de Portugal em 494 alunos (idade média de 11 anos, variando entre os 3 e os 16 anos, 51,0% sexo feminino, 49,2% 3.º Ciclo, 35,2% excesso de peso). Do total, 57,0% cumpre as recomendações das horas de sono, 24,0% do tempo de atividade física e 31,4% de tempo de ecrã. Mais de 70,0% dos alunos incluiu alimentos não recomendáveis aos lanches e ao jantar. Devido ao confinamento, 93,0% relatou pelo menos uma alteração negativa, sendo a mais frequente o aumento do tempo de ecrã diário (63,8%). A alteração positiva mais relatada foi a realização de mais refeições em família (66,5%). Os inquiridos que reportaram uma melhor autoperceção da sua alimentação foram os que tiveram mais alterações positivas dos estilos de vida devido à pandemia. Por outro lado, estar entre o percentil 15 e 85 de Índice de Massa Corporal associou-se a mais alterações negativas.