Abstract
This chapter is based on consumer behavior theories and analyses consumers' perspectives about camping as a tourism alternative. It explores motivations and several relevant factors that influence the attitudes and behaviors of tourists regarding camping activities. The methodology was qualitative and used focus groups as a data collection tool. A content and thematic analysis was adopted as data mining technique. Results provide empirical support to the influence of subjective norms, relevant others' preference for camping, and sustainable consumer profile on attitudes toward camping which influence camping intention. Moreover, camping intention, motivations, relevant others' preference for camping, perceived control, and past experience affect camping behavior. Overall, this chapter shows that consumer behavior theories and models provide very interesting cues on campers' decision process, offering alternative and complementing views to the extant literature, namely to the studies using the popular push-pull approach.

Abstract
This paper aims to study the perceptions of Vocational Education and Training (VET) students and VET teachers about the image of vocational education in Portugal and the contributions of VET to the achievement of the goals set in the 2030 Agenda. For this purpose, a qualitative study was conducted in Portugal in 2020 with a sample of 5 former VET students and 12 VET teachers. The objective was for participants to provide their views, experiences, and opinions on the inclusiveness and quality of VET education at the secondary level and how it may contribute to students’ lifelong opportunities, employability, and social inequality reduction. Various perspectives were offered, including divergent views between teachers and students. Topics such as equity, stigma, social status, employability and empowerment resulting from professional recognition, namely due to continuing studies at a higher level, were also discussed. Overall, this study provides valuable insights on the possible roles of VET in what concerns the 2030 Agenda, demonstrating that this topic deserves urgent attention from researchers.

Abstract
Despite the growing popularity of Vocational Education and Training (VET), which is mainly oriented towards labour market inclusion, literature shows that there is still stigmatization and association of those programmes with lower quality training offers when compared to the so-called general secondary education. The main aim of this article is to shed light on the differences in students' sociodemographic profiles between the two education alternatives. It adopts a quantitative approach, exploring secondary data collected by national (e.g., Ministry of Education) and international (e.g., OECD) organizations regarding secondary education students in Portugal. Results confirm that students in VET secondary education have a different sociodemographic profile, namely in terms of income, parents' academic qualifications and professional activities, thus presenting a clear lower social status than students in general secondary education. Indeed, VET is more common in Portuguese secondary schools with a student population originating from more disadvantaged socioeconomic backgrounds. This study also highlights the limitations of the available secondary data, suggesting a set of variables and hypotheses built on contributions from extant literature that may enable a better understanding of the reasons behind the differences in students' profiles. Implications for schools and decision makers, as well as suggestions for future research, are also presented.

Abstract
Despite the existence of Vocational Education and Training (VET) programmes allowing dual certification (general school and vocational diplomas), the main aim of vocational courses is arguably the insertion of young people in the labour market. Still, there is a diversification of pathways for upper secondary vocational students, including continuing studies at a tertiary level. In fact, international statistics point to the increased number of vocational students that choose to pursue studies at a higher level, encouraged, among several motivations, by the quest for social mobility. Despite the relevance of this theme, studies that explore students' pathways after the completion of upper secondary vocational education are still scarce. To fill this gap, the paper synthesizes and reviews literature contributions with the purpose of identifying the factors that explain the adoption of each of the pathways (working, continuing to study or neither) by upper secondary education VET students. As a result, the article discusses a list of factors associated with career choices after completion of VET secondary studies and proposes a set of questions for future research. Overall, this paper shows that VET deserves urgent consideration by researchers and offers valuable insights for academics, students, parents and decision makers alike.

Abstract
Internationalization at Home (IaH) is the most accessible approach for internationalizing education, as it does not involve mobility or considerable investment. This article discusses results of two distinct IaH initiatives: a 4-week collaboration between students from a Portuguese university and a Mexican university, and a set of activities conducted throughout one semester in a multicultural classroom in one Portuguese university. The analysis shows that, despite the clear differences of the two initia-tives, they provided very interesting outcomes, with students recogniz-ing the development of intercultural communication skills and other soft skills, which were perceived as adding value to the learning process and to their future professional careers.

Abstract
Electronic commerce is becoming a significant hub for sourcing products/services which helps organizations to connect with potential customers and gain competitive advantages, though little empirical work focuses on small businesses operating in developing countries to date. Increasingly, companies are looking to utilize social media to connect with stakeholders and pursue several benefits. This study aims to investigate the technological, organizational, and environmental (TOE) factors that influence small- and medium-sized enterprises' (SMEs) social media (SM) adoption in developing countries. This study used a closed-ended questionnaire to collect data from randomly-selected respondents (owners, executives, and managers) from SMEs in Pakistan. SMART PLS version 3.2.8 was used for path analysis of 316 responses and for structural equation modeling. The research findings include the direct influence of TOE factors (relative advantage, interactivity, visibility, top management support, and institutional pressure) on SMEs' SM adoption, and in turn SM adoption also has a positive influence on SMEs performance. Moreover, the coefficient of determination of the study showed that 77.7% of the variation in SM adoption occurs because of TOE factors and 29.8% variation in SMEs occurred because of SM adoption. This paper has implications for practitioners and scholars interested in exploring the SM adoption and usage by SMEs.