Abstract
The application of big data analytics in all fields of research is a critical driver for the competitiveness of all countries in the modern world. Currently, governments and industry generate large amounts of data driven by record keeping, compliance, regulations, data privacy, and dynamic requirements, and thus there is a need to create better mechanisms to analyse data, and hence support organizational development, as well as providing aid to policymakers’ decision-making processes. In this context, there are emerging disruptive opportunities because of Big Data: new business models, and vertical industry segments will emerge through shared relationships with all the stakeholders, and big data analytics is a major asset to support these dynamic relationships. This book was developed with the objective of analysing some of those challenges while at the same time providing a perspective of the potential of big data analytics, and the importance that analytics have for managers and for policymakers, to help define new strategies and new public policies, respectively. The book is focused on different sectors of activity (i.e. the Health sector, Public Administration, the Education sector, among others), and on different economic dimensions (i.e. Entrepreneurship, and Innovation) and links big data analytics to different fields of research, such as artificial intelligence and other emergent technologies; which are challenging organisations, governments, and societies, with the need to face the new imperative of being prepared for the very uncertain and tremendously complex future - in which big data analytics will play a very decisive and active role.

Abstract
Articles successfully submitted to and presented at IMC 2015: The International Management Conference

Abstract
This cross-sectional study addresses Portuguese online shoppers' behavior toward Chinese online retailers, assessing the impact of financial, product, and time-convenience risks and demographic traits on their willingness to buy from those e-stores. The research relies on a survey of 1,432 participants who have shopped online at least once. Approximately half of the sample already buys from Chinese websites; age, financial, and time-convenience risks explain 21.5% of the variance of their purchase intention. On the other hand, participants who buy on Chinese websites present significantly lower values of all risks and the intention to buy from Chinese websites, possibly reflecting a satisfactory transaction experience. Furthermore, a generation gap is evident as younger people feel more confident in dealing intuitively with and solving online issues, giving them the confidence necessary to purchase online from Chinese e-stores - perhaps geographically and ideologically distant - but brought closer by e-expertise (online dexterity).

Abstract
Este volume pretende abarcar algumas das evoluções atuais e devido à transformação digital. O mundo está em constante mutação e devido à verdadeira revolução e transformação digital esta mudança tem ocorrido a passos muito rápidos e de forma imprevisível – o que faz com que seja difícil fazer previsões a cinco anos e sobre como estarão certas indústrias afetadas pela tecnologia, no futuro. As redes sociais online modificaram a forma como nos expomos e apresentamos. Os smartphones tornaram tudo mais móvel – temos grandes computadores, muito potentes, no nosso bolso e connosco todos os dias. O negócio das apps e do software mudou de paradigma – o que conta são os seguidores e muito do software agora é grátis. Vejamos o caso do Facebook, do Instagram, e até do WhatsApp – plataformas grátis. Querem é utilizar os utentes como receptáculos de publicidade e para fins comerciais que outrora eram muito diferentes e até impensáveis. Em tal ambiente a pressão sobre os gestores e os agentes na sociedade, com poder de decisão, está em níveis nunca antes vistos. Por um lado, são exigidas empresas competitivas e que façam uso da tecnologia, tecnologia que muitas das vezes é nova e tem custos assim como perigos. A privacidade da informação, quer de adultos, quer de crianças, é fundamental. Nunca antes os nossos jovens tiveram acesso a tanta informação e de forma praticamente grátis. A Internet mudou radicalmente como acedemos à informação e ao conhecimento e os pais deixaram de ser a resposta para tudo e para todas as questões dos seus filhos – tendo sido substituídos, em muitos casos, por motores de busca como o Google, e outros (dependendo também da geografia do consumidor, sendo a China uma região grande e preponderante, mas que tem regras e instituições muito próprias). Também na sala de aula os educadores, em especial no ensino superior, se deparam com esta nova realidade em que, se fazem perguntas às quais o Google tem resposta, terão dificuldade em assegurar salas cheias de alunos. Os alunos querem adquirir conhecimento tácito sobre o qual o Google não informa. Este é somente um exemplo dos desafios que a tecnologia coloca. Fica também o desafio ao leitor para nos ajudar a cocriar um futuro cada vez mais igual e não cada vez mais desigual. Mandem-nos, por favor, as vossas sugestões sobre como acompanhar a revolução no meio da qual vivemos hoje em dia. Por último, gostaríamos de agradecer encarecidamente aos autores dos diversos capítulos do livro, pela sua dedicação aos temas, pela sua originalidade, e pela sua paciência e cooperação na revisão dos materiais submetidos.

Abstract
A big concern in seeking to understand the importance of knowledge management initiatives within organizations is shown by the wide range of existing literature. This paper aims to present the relevant information on how to implement a knowledge academy within industrial organizations, the main goal being to reflect on what are the best practices on knowledge capture and transfer. First, a framework on knowledge management to support the problem contextualization and objectives regarding knowledge initiatives is presented. Next, a knowledge academy will be implemented in an industrial company following some good practices reported in the literature. Finally, and based on the experience of implementing this project, a knowledge academy methodology to capture and transfer critical knowledge, detailing the best practices in each implementation phase is proposed and detailed. The results revealed the importance of having a structured plan and guidelines aligned with the overall organizational strategy. In fact, this alignment is the key to the efficiency and effectiveness of knowledge management initiatives.

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In this paper we delve into the health sector and explore the way vaccines might change in the near future. As new challenges emerge, health professionals are faced with the need for innovative, effective answers to many issues, such as health-threatening viruses and diseases, that grow increasingly more complex, calling for new and practical solutions. Building on this framework, we have decided to address edible vaccines - a completely innovative and simpler way to administer vaccines - not only to understand if it is viewed in a favorable light but also to find out how the knowledge regarding these vaccines can be increased. After a thorough literature review, it became clear that the information about edible vaccines is not evident and easy to access. We then decided to apply a mixed methodology in our study, based on 15 interviews, in person and by email, addressing healthcare professionals, with the intent of gathering their experience and possible knowledge about vaccines. Additionally, an online survey was created and answered by 370 concerned citizens, in order to ascertain their knowledge and receptiveness to this matter. Hereupon, we concluded that, in both samples, there was very limited knowledge about these vaccines, it becoming obvious how important it is to transmit qualified information through accessible means, such as newscasts, scientific papers and magazines, health centers and hospitals, among others. Regarding the level of acceptance by the public in general, our results show that this innovation is dependent on its correct disclosure and propagation, since it is of great advantage and benefit for society. In sum, how the relevant knowledge (including proof of effectiveness) is managed and disseminated will be key.