Abstract
In complexity theory, scheduling problem is considered as a NP-complete combinatorial optimization problem. Since Multi-Agent Systems manage complex, dynamic and unpredictable environments, in this work they are used to model a scheduling system subject to perturbations. Meta-heuristics proved to be very useful in the resolution of NP-complete problems. However, these techniques require extensive parameter tuning, which is a very hard and time-consuming task to perform. Based on Multi-Agent Learning concepts, this article propose a Case-based Reasoning module in order to solve the parameter-tuning problem in a Multi-Agent Scheduling System. A computational study is performed in order to evaluate the proposed CBR module performance. © 2013 Springer-Verlag Berlin Heidelberg.

Abstract
This paper proposes a novel agent-based approach to Meta-Heuristics self-configuration. Meta-heuristics are algorithms with parameters which need to be set up as efficient as possible in order to unsure its performance. A learning module for self-parameterization of Meta-heuristics (MH) in a Multi-Agent System (MAS) for resolution of scheduling problems is proposed in this work. The learning module is based on Case-based Reasoning (CBR) and two different integration approaches are proposed. A computational study is made for comparing the two CBR integration perspectives. Finally, some conclusions are reached and future work outlined. © 2013, Springer Science+Business Media Dordrecht.

Abstract
In the areas of machine-learning/big data, feature selection is normally regarded as a very important problem to be solved, as it directly impacts both data analysis and model creation. The problem of optimizing the selected features of a given dataset is not always trivial, however, throughout the years various ways to counter this optimization problem have been presented. This work presents how feature-selection fits in the larger context of multi-objective problems as well as a review of how both multi-objective evolutionary algorithms and metaheuristics are being used in order to solve feature selection problems.

Abstract
Despite being one of the most cost-effective methods, email marketing remains challenging due to the low rate of opened emails and the high percentage of unsubscribed campaigns. Since the sender and the subject line are the only information that the recipient sees at first when receiving an email, the decision to open an email critically depends on these two factors, which should stand out and catch the recipient's attention. Therefore, the motivation behind this study is to support email campaign editors in choosing a subject line based on its potential quality. We propose and compare several models to measure the quality of a subject line, considering its potential to promote the email opening. The subject lines' structure and content are explored together with different machine learning techniques (Random Forest, Decision Trees, Neural Networks, Naive Bayes, Support Vector Machines, and Gradient Boosting). To validate the proposed model, a data set of 140,000 emails' subject lines was used. The results revealed that the models proposed are very promising to support the definition of the email marketing subject lines and show that the combination of data regarding the structure, the content of the subject lines, and senders characteristics leads to more accurate classifications of the potential of the subject line.

Abstract
The effectiveness of digital marketing relies on the seamless integration of intelligent technology, enabling encounters that closely resemble those experienced with physical vendors in the real world. Thus, the importance of scalable artificial intelligence (AI) systems guided by a multimodal approach cannot be overstated, as they can be used to gain a deeper understanding of user preferences and engagement behaviors. The investigation conducted concerning multimodal learning in this review uncovers a variety of benefits and limitations on the available data, presenting consistency in finding the relationship between modalities. The results suggest multimodality as a topic with a noticeable dearth of research, yet a promising path to reduce uncertainty and develop innovative perspectives on decision-making for Digital Marketing improvement tasks. The complexity inherent in data processes like analysis, processing, and granular modulation requires a lot of effort for researchers to build accurate multimodal representations while trying to suppress imprecision in these new elements. Therefore, our approach aims to explore how theoretical foundations are successfully applied to learning operational procedures, considering real-life case comprehension, the technical challenges of the learning process, and the importance given to each feature. Even so, comparing the restrictions found in the state-of-the-art made possible the reformulation of limitations to this particular type of technology and encouraged the search for more guidelines on the entire process.

Abstract
The growing interest in learning more about consumer behaviors through analytical techniques requires the integration of innovative approaches that relate their needs to strategic marketing procedures. Multimodality and Affective Computing combined a series of robust optimizations for this challenge, implying the complexity of each application. However, the entanglement of different modalities demands new and tailored refinements to enhance adaptability and accuracy in the field. This paper outlines the implementation of a Multimodal Artificial Intelligence methodology with Affective Computing to enhance consumer insights and marketing strategies. The application combines different data modalities, such as textual, visual, and audio inputs, to tackle complex issues in dealing with consumer sentiment. The proposed approach uses advanced preprocessing techniques, including word embeddings, neural networks, and recurrent models, to extract information from diverse modalities. Fusion strategies, such as attention-based and late fusion procedures, are utilized to combine knowledge, facilitating robust sentiment detection. The implementation includes the analysis of real-time customer feedback on social media and product assessments, demonstrating improvements in predicting engagement and shaping consumer behavior. The results underscore the practical viability of the suggested method, promoting progress in multimodal sentiment analysis to extract actionable consumer insights in marketing.