Thomy Eko Saputro

Abstract

Abstract
In today's technology, electronic trading transaction via internet has been utilized properly with rapid growth. This paper intends to evaluate related to B2C e-commerce website in order to find out the one which meets the usability factors better than another. The influential factors to B2C e-commerce website are determined for two big retailer websites. The factors are investigated based on the consideration of several studies and conformed to the website characteristics. The evaluation is conducted by using different methods namely fuzzy AHP and hierarchical fuzzy TOPSIS so that the final evaluation can be compared. Fuzzy triangular number is adopted to deal with imprecise judgment under fuzzy environment.

Abstract

Abstract

Abstract
This study provides an overview of the fuzzy TOPSIS and Multi-Choice Goal Programming (MCGP) methods for Multi-Criteria Decision-Making (MCDM) problem under uncertain environments. Supplier selection is mostly a complex multi-criteria problem which consists of qualitative and quantitative criteria. Those criteria should be considered advertently as a final decision in comprehensive and objective supplier selection as well. This study deal with the optimum decision making for selecting supplier and allocating order by applying the proposed method of integrated fuzzy TOPSIS and MCGP (Multi-Choice Goal Programming). To deal with the uncertain and imprecise judgment of decision makers, a Fuzzy TOPSIS is utilized to express it by triangular fuzzy numbers. The final supplier selection and order allocation are obtained by integrating the closeness coefficients to the MCGP model. A numerical example is given to clarify the main results developed in this paper. (C) 2013 The Authors. Published by Elsevier Ltd.