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About

José Martins is an Invited Assistant Professor at University of Trás-os-Montes e Alto Douro and Professor/Research of Higher Education at INESCTEC Associated Laboratory. He has published 17 papers in specialized journals and 28 papers in conference proceedings, has published 8 book chapters and developed 19 items of technical production. Throughout his career has participated in several events both in Portugal and abroad. Martins is also a member of the advisory team of 2 PhD theses (in execution), 11 master degree dissertations (6 concluded and 5 in execution) and more than a dozen degree projects in the fields of Computer Science and Information and Communications Technologies. Currently participates in 3 research projects. Assuming himself as an active member of the academic and science communities, he has also been a member pf several PhD and Master juris. Presently, José Martins, focus his research and work on the field of computer science and technologies with particular interest on the adoption and use of information systems and technologies. During his career, José Martins has actively collaborated with more than 30 researchers and specialists.

Interest
Topics
Details

Details

  • Name

    José Luís Martins
  • Cluster

    Computer Science
  • Role

    Senior Researcher
  • Since

    01st May 2015
Publications

2018

How smartphone advertising influences consumers' purchase intention

Authors
Martins, J; Costa, C; Oliveira, T; Gonçalves, R; Branco, F;

Publication
Journal of Business Research

Abstract

2018

A theoretical analysis of digital marketing adoption by startups

Authors
Teixeira, S; Martins, J; Branco, F; Gonçalves, R; Au Yong Oliveira, M; Moreira, F;

Publication
Advances in Intelligent Systems and Computing

Abstract
With the rapid growth in the use of digital platforms for the dissemination and expansion of a company’s business reach, it is vitally important that startup firms are firmly aware of the options when deciding whether to adopt a particular technology because they often have low resource availability, which reduces their margin for error. In order to help these companies to adopt Digital Marketing in a more secure way by knowing the most relevant factors that they can find as concerns the adoption of technologies, this study will analyze the factors that influence the adoption of technology, identifying them initially through the systematic literature review of similar scientific works. © Springer International Publishing AG 2018.

2017

Analysis, specification and design of an e-commerce platform that supports live product customization

Authors
Barreira, J; Martins, J; Gonçalves, R; Branco, F; Cota, MP;

Publication
Advances in Intelligent Systems and Computing

Abstract
In recent years, the demand from online customers has become a major problem, the variety of choice and the need for them to feel special triggered the desire to customize the products they want to buy. This high customer demand for customized products has been one of the biggest obstacles that companies have encountered. To achieve an adequate response to customer demands, companies need to adopt tools that offer to customers exactly what they want, in other words, allow customers to customize the products they want to buy. This research aims to perceive if using CMS platforms and low-cost software might be a proper solution for enterprises who intend to not only sell their products online, but also want their customers to be able to perform live product customization during their purchase. © Springer International Publishing AG 2017.

2017

A full scope web accessibility evaluation procedure proposal based on Iberian eHealth accessibility compliance

Authors
Martins, Jose; Gonçalves, Ramiro; Branco, Frederico;

Publication
Computers in Human Behavior

Abstract
Internet is becoming one of the most adopted technologies of all times and one of its particular uses concerns the public health issues. The search for health related information and the exchange of experiences and opinions on symptoms and treatments is one of the main activities associated with eHealth websites, hence the need for these websites to be accessible to everybody, including those with some sort of disability. Nevertheless, when assessing the level of the WCAG 2.0 compliance of Iberian eHealth websites, the results achieved during a two stage, one year apart, evaluation indicated that these websites were definitely not accessible. By adding this finding to other similar results achieved by means of similar researches we believe that a new full scope Web accessibility and usability evaluation procedure was needed and is now presented. The referred proposal aims at creating a basis for both organisations and Web developers to understand how to perform an adequate assessment of their websites. © 2016 Elsevier Ltd.

2017

Making Software Accessible, but not Assistive: A Proposal for a First Insight for Students

Authors
Silva, JoaodeSousae; Gonçalves, Ramiro; Martins, Jose; Pereira, Antonio;

Publication
Recent Advances in Information Systems and Technologies - Volume 2 [WorldCIST'17, Porto Santo Island, Madeira, Portugal, April 11-13, 2017].

Abstract
The academy can and should have a major role in the promotion of software accessibility. To try to clarify a number of empirical arguments and certainties regarding the usage of accessible, but not assistive, software, the answers to a survey given to 15 blind or low vision people are depicted. To demonstrate how under addressed this topic is by the academy an experiment was made, and its results are portrayed. The novel contribution that this paper offers is the relation between relevant accessibility documentation to its appropriate type of user interface, which is intended to encourage the introduction of the topic of software accessibility implementation. Also, a proposal for a first slide, regarding accessibility implementation in software meant to be shown to software engineering students, who should produce accessible software in their future, is presented. As a conclusion, some insights are given and new possible research avenues are depicted. © Springer International Publishing AG 2017.

Supervised
thesis

2016

Proposta de Modelo de Adoção de Marketing Digital pelas Startups Portuguesas

Author
Sérgio Tiago Cunha Teixeira

Institution
UTAD

2016

Caracterização e enquadramento da revisão da literatura sobre acessibilidade web através de uma revisão sistemática da literatura

Author
Ana Lúcia Amaral Baptista

Institution
UTAD

2016

Modelo de adoção de plataformas web transacionais de suporte à governação eletrónica

Author
Soraia Filipa Mateus Nunes

Institution
UTAD

2016

Sistema Integrado de Gestão da Atividade Docente

Author
Cláudio José Silva Pereira

Institution
UTAD

2016

Plataforma Web de gestão logística e comercial para empresas organizadoras de eventos

Author
Marcelo da Costa Gouvinhas

Institution
UTAD